DMNews Email Marketing Weekly: Exclusive communities help move inventory

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April 21, 2010 Check out DMNews on your smartphone Advertisement: Inbox Insider Inbox Insider: Exclusive communities help to move inventory Dianna Dilworth E-mail is a great way to connect with communities. It's also an effective method for selling inventory through exclusive offers. I recently signed up for Gilt Groupe's fashion e-mail newsletter, as well as the company's Jetsetter's newsletter. Both do a great job to build community and move inventory.   News Rite Aid launches loyalty program nationwide Nathan Golia Pharmacy chain Rite Aid launched the Wellness+ loyalty program nationwide on April 19 at the conclusion of a six-month pilot program in Buffalo, NY; Greensboro, NC; Harrisburg, PA; and San Diego. Rite Aid worked with Marc's Pittsburgh office on the initiative.   NatureSweet Tomatoes, Radio Disney promote talent competition Dianna Dilworth Tomato-grower Desert Glory and Radio Disney launched a Web-based campaign on April 18 to promote the NatureSweet Tomatoes line and the media brand's "Next Big Thing: Making It Big" competition. Created by Alcone Marketing, the push targets children, tweens and families.   Marketers grow internal use of direct and digital Nathan Golia, Frank Washkuch CMOs are stepping up their use of traditional direct marketing tactics, including customer data integration and analytics, lead qualification and harvesting and performance measurement, according to the Chief Marketing Officer Council's latest State of Marketing report, released April 19.   Advertisement eTargetMedia.com, Inc., a specialist in providing multi-channel marketing services, is able to provide B2C and B2B marketers with a comprehensive multi-channel marketing solution with matching email, postal, and mobile marketing list and deployment services. Visit http://www.etargetmedia.com/mobile-SMS-marketing.html to learn more or call 1.888.805.DATA (3282) to find out how eTargetMedia can offer cost-effective marketing solutions for your upcoming campaign. Opinion The year of social media marketing accountability Ryan Deutsch, VP of emerging media, StrongMail It is time for interactive marketers to start holding social media marketing accountable. Many times, early adopters of marketing technologies become enamored with the solution they champion, instead of taking an analytical approach that will ultimately facilitate its development.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Improve e-mail marketing with universal profile management Brian Deagan, co-founder/CEO of Knotice A more modern, customer-friendly approach to e-mail marketing focused on message relevance is yielding great results. However, gathering and combining all of the useful bits of marketing data used to develop marketing segments and strategies is a difficult process. Direct digital marketing software has evolved rapidly, and marketers should demand their e-mail marketing platform contain a universal profile management system.   Lists and Databases Time Inc. Corporate Database Veterans New list — Time Inc. Corporate Database Veterans — RMI Direct Marketing — This file contains subscribers to Time Inc. publications who are veterans and veteran supporters.   Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: IShares launching integrated push, Gucci works with Demandware on e-commerce

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April 21, 2010 Check out DMNews on your smartphone Today's News IShares kicks off integrated awareness campaign Nathan Golia IShares, a provider of exchange-traded funds, launched a campaign on April 19 to raise awareness of its brand among investors. Created with McCann Erickson and MRM Worldwide in San Francisco, the push incorporates digital, mobile and television components. It is the company's first marketing effort since BlackRock acquired the firm last December.   Gucci Group picks Demandware for e-commerce help Frank Washkuch Luxury goods company Gucci Group has picked Demandware to manage its e-commerce initiatives, the companies announced April 20.   Levi's CMO to marketers: forget traditional ads Dianna Dilworth As the public takes the wheel of the media it consumes, Levi's is giving them the keys, said Jamie Cohen Szulc, CMO of Levi Strauss & Co.   Adgregate launches ShopFans Facebook e-commerce app Rose Gordon Adgregate Markets released ShopFans, a social e-commerce technology for Facebook, on April 20. The application allows companies to create storefronts within the popular social network site so consumers don't need to leave to make a purchase. The platform makes use of the Web site's social elements, as well, allowing consumers to create wish lists, gift registries, and "like" or comment on purchases.   Consumer-made influence impressions reach 256B in 2009: Forrester Carol Krol Consumers created 256 billion influence impressions on each other about products and services last year, according to Forrester Research's Peer Influence Analysis report, released April 20.   Hernandez to rejoin Ogilvy as managing director, OgilvyOne Kevin McKeefery David Hernandez will join Ogilvy's Chicago office as managing director of OgilvyOne and executive creative director of Ogilvy & Mather Chicago on May 10. He is set to re-join the agency after leaving last year to become managing director of Tribal DDB Chicago.   Software Magazine awards Statlistics list management 'Software Magazine' turned over management of its subscriber file to Statlistics on April 20. List Incorporated previously managed the file.   From the print edition Inserts expand despite perceived threats As more marketers move away from print, favoring tactics such as online billing and statements, the insert media marketplace may seem threatened. However, experts say emerging media sources help the channel   User-generated content gains steam from mobile, social Marketers are finding new ways to employ user-generated content, especially video and photos, in their campaigns.   Today's lists and databases One Step Ahead and Leaps and Bounds Universe Enhanced New list — One Step Ahead and Leaps and Bounds Universe Enhanced — Direct Media Millard — This file contains affluent Internet and catalog consumers. These busy moms are looking for quality products for their babies and children. Generally age 35-40, these buyers have an average income of $75,000.   GT Media Mari Winsor Pilates Product Buyers New list — GT Media Mari Winsor Pilates Product Buyers — Gnames Media Group — This file contains men and women who have purchased the Mari Winsor Pilates program. These DRTV-sold buyers all paid two payments of $29.95 by credit card.   LivePath Online Ad Network - Good To Give - Animal Welfare Donors New list — LivePath Online Ad Network - Good To Give - Animal Welfare Donors — Lighthouse List — This file contains people who have registered at a popular survey site and have expressed interests in giving to a variety of charitable organizations specializing in animal rights. Average income of donors is $70,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.