DMNews Email Marketing Weekly: Exclusive communities help move inventory

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April 21, 2010 Check out DMNews on your smartphone Advertisement: Inbox Insider Inbox Insider: Exclusive communities help to move inventory Dianna Dilworth E-mail is a great way to connect with communities. It's also an effective method for selling inventory through exclusive offers. I recently signed up for Gilt Groupe's fashion e-mail newsletter, as well as the company's Jetsetter's newsletter. Both do a great job to build community and move inventory.   News Rite Aid launches loyalty program nationwide Nathan Golia Pharmacy chain Rite Aid launched the Wellness+ loyalty program nationwide on April 19 at the conclusion of a six-month pilot program in Buffalo, NY; Greensboro, NC; Harrisburg, PA; and San Diego. Rite Aid worked with Marc's Pittsburgh office on the initiative.   NatureSweet Tomatoes, Radio Disney promote talent competition Dianna Dilworth Tomato-grower Desert Glory and Radio Disney launched a Web-based campaign on April 18 to promote the NatureSweet Tomatoes line and the media brand's "Next Big Thing: Making It Big" competition. Created by Alcone Marketing, the push targets children, tweens and families.   Marketers grow internal use of direct and digital Nathan Golia, Frank Washkuch CMOs are stepping up their use of traditional direct marketing tactics, including customer data integration and analytics, lead qualification and harvesting and performance measurement, according to the Chief Marketing Officer Council's latest State of Marketing report, released April 19.   Advertisement eTargetMedia.com, Inc., a specialist in providing multi-channel marketing services, is able to provide B2C and B2B marketers with a comprehensive multi-channel marketing solution with matching email, postal, and mobile marketing list and deployment services. Visit http://www.etargetmedia.com/mobile-SMS-marketing.html to learn more or call 1.888.805.DATA (3282) to find out how eTargetMedia can offer cost-effective marketing solutions for your upcoming campaign. Opinion The year of social media marketing accountability Ryan Deutsch, VP of emerging media, StrongMail It is time for interactive marketers to start holding social media marketing accountable. Many times, early adopters of marketing technologies become enamored with the solution they champion, instead of taking an analytical approach that will ultimately facilitate its development.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Improve e-mail marketing with universal profile management Brian Deagan, co-founder/CEO of Knotice A more modern, customer-friendly approach to e-mail marketing focused on message relevance is yielding great results. However, gathering and combining all of the useful bits of marketing data used to develop marketing segments and strategies is a difficult process. Direct digital marketing software has evolved rapidly, and marketers should demand their e-mail marketing platform contain a universal profile management system.   Lists and Databases Time Inc. Corporate Database Veterans New list — Time Inc. Corporate Database Veterans — RMI Direct Marketing — This file contains subscribers to Time Inc. publications who are veterans and veteran supporters.   Click here to fill out DMNews' 2010 Agency Business Report survey
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