DMNews: IShares launching integrated push, Gucci works with Demandware on e-commerce

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April 21, 2010 Check out DMNews on your smartphone Today's News IShares kicks off integrated awareness campaign Nathan Golia IShares, a provider of exchange-traded funds, launched a campaign on April 19 to raise awareness of its brand among investors. Created with McCann Erickson and MRM Worldwide in San Francisco, the push incorporates digital, mobile and television components. It is the company's first marketing effort since BlackRock acquired the firm last December.   Gucci Group picks Demandware for e-commerce help Frank Washkuch Luxury goods company Gucci Group has picked Demandware to manage its e-commerce initiatives, the companies announced April 20.   Levi's CMO to marketers: forget traditional ads Dianna Dilworth As the public takes the wheel of the media it consumes, Levi's is giving them the keys, said Jamie Cohen Szulc, CMO of Levi Strauss & Co.   Adgregate launches ShopFans Facebook e-commerce app Rose Gordon Adgregate Markets released ShopFans, a social e-commerce technology for Facebook, on April 20. The application allows companies to create storefronts within the popular social network site so consumers don't need to leave to make a purchase. The platform makes use of the Web site's social elements, as well, allowing consumers to create wish lists, gift registries, and "like" or comment on purchases.   Consumer-made influence impressions reach 256B in 2009: Forrester Carol Krol Consumers created 256 billion influence impressions on each other about products and services last year, according to Forrester Research's Peer Influence Analysis report, released April 20.   Hernandez to rejoin Ogilvy as managing director, OgilvyOne Kevin McKeefery David Hernandez will join Ogilvy's Chicago office as managing director of OgilvyOne and executive creative director of Ogilvy & Mather Chicago on May 10. He is set to re-join the agency after leaving last year to become managing director of Tribal DDB Chicago.   Software Magazine awards Statlistics list management 'Software Magazine' turned over management of its subscriber file to Statlistics on April 20. List Incorporated previously managed the file.   From the print edition Inserts expand despite perceived threats As more marketers move away from print, favoring tactics such as online billing and statements, the insert media marketplace may seem threatened. However, experts say emerging media sources help the channel   User-generated content gains steam from mobile, social Marketers are finding new ways to employ user-generated content, especially video and photos, in their campaigns.   Today's lists and databases One Step Ahead and Leaps and Bounds Universe Enhanced New list — One Step Ahead and Leaps and Bounds Universe Enhanced — Direct Media Millard — This file contains affluent Internet and catalog consumers. These busy moms are looking for quality products for their babies and children. Generally age 35-40, these buyers have an average income of $75,000.   GT Media Mari Winsor Pilates Product Buyers New list — GT Media Mari Winsor Pilates Product Buyers — Gnames Media Group — This file contains men and women who have purchased the Mari Winsor Pilates program. These DRTV-sold buyers all paid two payments of $29.95 by credit card.   LivePath Online Ad Network - Good To Give - Animal Welfare Donors New list — LivePath Online Ad Network - Good To Give - Animal Welfare Donors — Lighthouse List — This file contains people who have registered at a popular survey site and have expressed interests in giving to a variety of charitable organizations specializing in animal rights. Average income of donors is $70,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
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