DMNews' SearchBuzz: Do ad agencies "get" search?

October 14, 2008 Latest developments in search marketing, from the editors of DMNews: Feature Do ad agencies "get" search? Sara Holoubek October 13, 2008 Do ad agencies "get" search? While the question has become something of an industry cliché, the answers vary based on who is being questioned and the time period during which the debate is held. Given continued consolidation and the evolving definition of search, the 2003 response is no longer valid in 2008. And this is precisely why I agreed to moderate a session at SMX East on the topic - with a twist.   Have news? Reach Sara Holoubek at saraholoubek@dmnews.com. From DMNews.com Microsoft releases Silverlight 2 Jonathan Mack October 13, 2008 Microsoft has released Silverlight 2, a solution meant to aid in the creation and delivery of Web applications. Silverlight 2 improves upon Silverlight, which was launched over a year ago and now reaches one in four worldwide consumers with access to Silverlight-enabled computers.   Facebook integrates Live Search Mary Elizabeth Hurn October 08, 2008 Facebook has integrated Microsoft's Live Search into its user interface. US Facebook users now have the option to search Facebook or the Web using Microsoft's offering, in the toolbar at the top of Facebook pages, without leaving the site.   At SMX East, Google's Armstrong discusses ad prices Mary Elizabeth Hurn October 07, 2008 As the proposed Google-Yahoo partnership moves ahead, Tim Armstrong, Google's president of advertising and commerce for North America, continued to stress that the search giant would not dictate its ad prices.   Column Search Engine Optimization - simple works, too Bryan Howe, founder & CEO, Masterplans.com October 13, 2008 There's no question that search engine optimization is a field straddling science and art. As competition to command search rankings has exploded, SEO strategies have become increasingly elegant and complicated. Most marketers and business owners these days end up toiling over complex SEO solutions in pursuit of the-next-best-thing. Progress has its drawbacks, though.   The DMNews Essential Guide to Search Engine Marketing This is not your father's search engine marketing Andrew Wetzler, president, MoreVisibility October 13, 2008 In 1999, I entered the SEO/SEM industry. The amount of changes since then has been staggering. The largest search engine today, Google, wasn't even on the map.   The 2008 DMNews Essential Guide to Search Engine Marketing is now online June 16, 2008 The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.

Advertise For details of how to advertise in DMNews SearchBUZZ!, please e-mail Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews SearchBUZZ!, please click here. Unsubscribe To unsubscribe from DMNews SearchBUZZ! click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Hyundai names Harte-Hanks DM agency of record

October 14, 2008 Advertisement Is your success limited by free web analytics? Your free web analytics solution has supported you this far and is a good place to start. But, there comes a time when you need look at the right metrics to support your goals - not just the metrics that are available. To find the right analytics partner, you must ask the right questions. Get the answers you need: Download the NEW White Paper Today's News Hyundai names Harte-Hanks DM agency of record Chantal Todé October 13, 2008 The agency services group of direct marketing services company Harte-Hanks has been named direct marketing agency of record for Hyundai Motor America. Harte-Hanks will focus on developing vehicle owner and prospect communications programs for the automotive manufacturer.   Overstock settles suit with research firm Bryan Yurcan October 13, 2008 Overstock.com has settled all claims with research firm Gradient Analytics stemming from a 2005 lawsuit the company brought against the firm. The lawsuit claimed that Gradient conspired with several hedge funds to write negative research reports and drive down Overstock's stock price.   American Red Cross chapter names Grizzard AOR Chantal Todé October 13, 2008 Grizzard Communications Group has been appointed agency of record by the American Red Cross' Southwestern Pennsylvania Chapter. The partnership with Grizzard Communications Group signifies a shift in focus of the organization's direct marketing strategies.   Out with the old, in with the new for Hearst Sharon Goldman October 13, 2008 In a move sure to bring some teens to tears, Hearst Magazines announced it would close down CosmoGirl! with its December issue due to rising costs and shrinking ad page numbers. Founded by Atoosa Rubenstein in 2000, the magazine has fought the tide of teen magazine closures over the past couple of years, including Teen People and ElleGirl in 2006.   Microsoft releases Silverlight 2 Jonathan Mack October 13, 2008 Microsoft has released Silverlight 2, a solution meant to aid in the creation and delivery of Web applications. Silverlight 2 improves upon Silverlight, which was launched over a year ago and now reaches one in four worldwide consumers with access to Silverlight-enabled computers.   Mothers of tweens and teens list available October 13, 2008 TPB Media Services has introduced the Pretty Women Parents of Tweens and Teens with E-mail Addresses list to the market. These are women, with an average annual income of $87,000, who have female children between the ages of eight and 18.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition HP looks to partners for growth Chantal Todé October 10, 2008 Focusing on how it will capitalize on the transformation of print from analog to digital, HP announced partnerships with MTV, MySpace and other brands at the company's annual Imaging & Printing Conference in San Diego last week.   CRM Champion Lauren Bell October 13, 2008 CRM strategies and applications help Travelocity tackle a tight travel market.   Today's lists and databases Catholic Republican Donors October 13, 2008 New Selects - Catholic Republican Donors - List Connection Inc. - Description: This file contains Catholic individuals who have contributed to the GOP's fundraising efforts within the past year. They are 60% female with an average income of $35,000 and average donation of $20.   Building Cleaning Maintenance Services Classified October 13, 2008 New List - Building Cleaning Maintenance Services Classified - Infinite Media - Description: This b-to-b file contains establishments that work in building cleaning and maintenance services.   Friends of the World Food Program October 13, 2008 New List - Friends of the World Food Program - National Fundraising Lists - Description: This file contains donors to the Friends of the World Food Program, a nonprofit organization dedicated to building awareness about world hunger issues, gaining and offering support for hunger relief programs and generating money for future operations of the World Food Program.   Mid America Motorworks Corvette Catalog October 13, 2008 New List - Mid America Motorworks Corvette Catalog - Direct Media Inc. - Description: This file contains Corvette owners and aficionados that are, on aver­age, age 40 with an average income of $75,000. They are 75% male.   Classifieds Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Podcast DMA president/CEO John Greco discusses upcoming DMA 08 Conference & Exhibition DMNews editor in chief Cara Wood talks with DMA president and CEO John Greco about the upcoming DMA 08 show and its theme, "R U connected?" Click here to read. DMNews seeking e-commerce experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. 3 Tips: word-of-mouth marketing Three experts each offer their best tips on how to reach those all-important "influencers." Click here to read. FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.