DMNews: 24 Hour Fitness readies Olympic effort, USPS posts $297M Q1 loss

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February 10, 2010 Check out DMNews on your smartphone Advertisement: Today's News 24 Hour Fitness preps Olympic effort Dianna Dilworth Health club chain 24 Hour Fitness will kick off an integrated campaign this month to coincide with its sponsorship of the Olympic Winter Games, which begin February 12. The "We Are All Athletes" effort consists of a campaign Web site, online video, social media, e-mail and direct mail.   Postal Service sees net loss of $297M for fiscal Q1 2010 Frank Washkuch The US Postal Service reported a net loss of $297 million for the fiscal first quarter of 2010. The agency also saw revenue decline 3.9% for Q1 2010, which ran from October 1 to December 31, 2009.   Kraft hires Epsilon for data, e-mail work Nathan Golia Kraft Foods tapped Epsilon to handle database and data management, e-mail marketing, multichannel campaign management and interactive Web services for its Web brands. The companies announced the hire on February 9.   Infogroup Q4 2009 revenues drop 11% Frank Washkuch Fourth-quarter 2009 revenue at Infogroup, which is undergoing a rebranding initiative and exploring sale options, dropped 11.3% year-over-year to $125.8 million from $141.9 million.   Tagged.com settles class action lawsuit Dianna Dilworth Tagged.com has settled a class action lawsuit brought against it by two consumers last year. The social networking site agreed it "will address the plaintiff's concerns" about e-mail address sharing and privacy.   From the print edition ElfYourself campaign mixes social and e-mail Dianna Dilworth Office supply giant OfficeMax builds on its ubiquitous ElfYourself viral holiday campaign by weaving social media and e-mail into the fabric of its direct marketing initiatives.   Pillars of the Earth-friendly Chantal Todé Consumers seek products that are good for the environment, as long as green choices don't make a dent in their wallets.   Today's lists and databases The Ultimate Home & Garden Mail Order Buyer File New list — The Ultimate Home & Garden Mail Order Buyer File — Data Direct Solutions — This file contains home and garden enthusiasts. These individuals are mail order buyers and have expressed an interest in home and garden products.   IMS Cat Owners New list — IMS Cat Owners — Interactive Marketing Solutions — This file contains consumers who have at least one cat in their household. Their average age is 50; average income, $69,000. Three-quarters are female.   Kinsman Company New list — Kinsman Company — Zed Marketing Group — This file contains Kinsman Company Garden catalog buyers. They purchase a variety of products including planters, arches, trellises, tools and bird houses. Seventy-one percent are female.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Tickets are now on sale. Click here to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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