DMNews: IHG program allows members to redeem for rooms elsewhere

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May 19, 2010 Check out DMNews on your smartphone Featured Webcast Today's News IHG program allows members to redeem for rooms elsewhere Nathan Golia InterContinental Hotels Group (IHG) is allowing Priority Club Rewards members to use their points at competitor hotels through its "Hotels Anywhere" program. The company introduced the initiative May 18 after an April soft launch.   Hasbro online contest collects user-generated ads Dianna Dilworth Hasbro kicked off a digital campaign promoting its Nerf brand toys on May 17. The effort includes social media, e-mail marketing, user generated video and an online contest. Alcone Marketing Group created the campaign.   Worldcolor, Kodak launch FastBook digital printing system Frank Washkuch Worldcolor has partnered with Kodak and Muller Martini to create the FastBook Digital printing system for short-run books. The platform will be eventually used to produce versioned and variable magazines, catalogs and high-end direct mail.   Supplements marketer picks Hybris, Portaltech platform for e-commerce Iris Dorbian Vitamin Research Products, a nutritional supplements marketer, has selected a platform from commerce software vendor Hybris and e-commerce systems integrator Portaltech to bolster its web sales operations.   Kahng named Lucy Activewear president Frank Washkuch VF Outdoor Americas has named Shaz Kahng president of Lucy Activewear, a multichannel retailer of women's clothing for gym, yoga, running and other active pursuits. The company announced the appointment May 18.   Publicis Seattle names Cadman CEO Kevin McKeefery Publicis Seattle has named Mark Cadman CEO, effective mid-June. Cadman previously served as CEO of Euro RSCG London.   Adrea Rubin releases Activitytracker lists Adrea Rubin introduced the Activitytracker files to the market May 18.   From the print edition Is direct mail on its deathbed? As consumers communicate more via e-mail, the US Postal Service is considering cutting Saturday home delivery altogether. Is direct mail dead? Our experts debate the topic   Creative campaigns from Massage Envy, Sub-Zero and Hoveround Massage Envy builds list and helps fund Cure; Sub-Zero and Wolf use social, consumer-generated content to build brand online; Hoveround builds leads using e-mail, Web.   Today's lists and databases Green Mountain Coffee Roasters Online Newsletter Subscribers New list — Green Mountain Coffee Roasters Online Newsletter Subscribers — RMI Direct Marketing — This file contains people who sign up to receive information about Green Mountain Coffee Roasters. Newsletters discuss corporate information, social responsibility and other happenings at GMCR. Most of these subscribers are more than 40 years of age with incomes in excess of $75,000.   Dominican Sisters of Sparkill New list — Dominican Sisters of Sparkill — Mary Elizabeth Granger & Associates — This file contains donors to Dominican Sisters of Sparkill, an organization of Catholic women.   Common Cause New list — Common Cause — Direct Media Millard — This file contains members and donors to Common Cause, a political nonprofit.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Hasbro online contest collects user-generated ads

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May 19, 2010 Check out DMNews on your smartphone Inbox Insider Inbox Insider: Marketers should merge e-mail and mobile opt-ins to build lists Dianna Dilworth E-mail and mobile technologies are becoming ever more entwined. E-mail marketers should take advantage of these multiple touch points and use them to build their lists.   News Hasbro online contest collects user-generated ads Dianna Dilworth Hasbro kicked off a digital campaign promoting its Nerf brand toys on May 17. The effort includes social media, e-mail marketing, user generated video and an online contest. Alcone Marketing Group created the campaign.   Travel campaigns on despite cuts Dianna Dilworth Tourism boards are running direct and digital campaigns to attract consumers to their beaches, lakes and attractions for summer vacations, despite slashed state budgets.   Gerber to launch healthy diet campaign with 'baby shower' Dianna Dilworth Nestlé baby food brand Gerber will introduce an integrated marketing campaign promoting healthy eating for children with a national "baby shower" on May 15. The "Gerber Generation" campaign, created by Draftfcb New York, includes social media, online ads, direct mail, print, TV and event marketing.   Opinion Better e-mail is three steps away Danny Flamberg, SVP and director of interactive marketing, Juice Pharma Worldwide Marketing is a process of nurturing interested prospects from the awareness and info gathering stages through preference to conversion. E-mail has become our tool of choice because it's widely used and accepted, flexible, easy to change or update and it's cheap.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Improve e-mail marketing with universal profile management Brian Deagan, co-founder/CEO of Knotice A more modern, customer-friendly approach to e-mail marketing focused on message relevance is yielding great results. However, gathering and combining all of the useful bits of marketing data used to develop marketing segments and strategies is a difficult process. Direct digital marketing software has evolved rapidly, and marketers should demand their e-mail marketing platform contain a universal profile management system.   Lists and Databases Diabetic Consumers and Donors New list - Diabetic Consumers and Donors - The Rich List Company
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.