DMNews: IHG program allows members to redeem for rooms elsewhere

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May 19, 2010 Check out DMNews on your smartphone Featured Webcast Today's News IHG program allows members to redeem for rooms elsewhere Nathan Golia InterContinental Hotels Group (IHG) is allowing Priority Club Rewards members to use their points at competitor hotels through its "Hotels Anywhere" program. The company introduced the initiative May 18 after an April soft launch.   Hasbro online contest collects user-generated ads Dianna Dilworth Hasbro kicked off a digital campaign promoting its Nerf brand toys on May 17. The effort includes social media, e-mail marketing, user generated video and an online contest. Alcone Marketing Group created the campaign.   Worldcolor, Kodak launch FastBook digital printing system Frank Washkuch Worldcolor has partnered with Kodak and Muller Martini to create the FastBook Digital printing system for short-run books. The platform will be eventually used to produce versioned and variable magazines, catalogs and high-end direct mail.   Supplements marketer picks Hybris, Portaltech platform for e-commerce Iris Dorbian Vitamin Research Products, a nutritional supplements marketer, has selected a platform from commerce software vendor Hybris and e-commerce systems integrator Portaltech to bolster its web sales operations.   Kahng named Lucy Activewear president Frank Washkuch VF Outdoor Americas has named Shaz Kahng president of Lucy Activewear, a multichannel retailer of women's clothing for gym, yoga, running and other active pursuits. The company announced the appointment May 18.   Publicis Seattle names Cadman CEO Kevin McKeefery Publicis Seattle has named Mark Cadman CEO, effective mid-June. Cadman previously served as CEO of Euro RSCG London.   Adrea Rubin releases Activitytracker lists Adrea Rubin introduced the Activitytracker files to the market May 18.   From the print edition Is direct mail on its deathbed? As consumers communicate more via e-mail, the US Postal Service is considering cutting Saturday home delivery altogether. Is direct mail dead? Our experts debate the topic   Creative campaigns from Massage Envy, Sub-Zero and Hoveround Massage Envy builds list and helps fund Cure; Sub-Zero and Wolf use social, consumer-generated content to build brand online; Hoveround builds leads using e-mail, Web.   Today's lists and databases Green Mountain Coffee Roasters Online Newsletter Subscribers New list — Green Mountain Coffee Roasters Online Newsletter Subscribers — RMI Direct Marketing — This file contains people who sign up to receive information about Green Mountain Coffee Roasters. Newsletters discuss corporate information, social responsibility and other happenings at GMCR. Most of these subscribers are more than 40 years of age with incomes in excess of $75,000.   Dominican Sisters of Sparkill New list — Dominican Sisters of Sparkill — Mary Elizabeth Granger & Associates — This file contains donors to Dominican Sisters of Sparkill, an organization of Catholic women.   Common Cause New list — Common Cause — Direct Media Millard — This file contains members and donors to Common Cause, a political nonprofit.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
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