DMNews Email Marketing Weekly: Hasbro online contest collects user-generated ads

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May 19, 2010 Check out DMNews on your smartphone Inbox Insider Inbox Insider: Marketers should merge e-mail and mobile opt-ins to build lists Dianna Dilworth E-mail and mobile technologies are becoming ever more entwined. E-mail marketers should take advantage of these multiple touch points and use them to build their lists.   News Hasbro online contest collects user-generated ads Dianna Dilworth Hasbro kicked off a digital campaign promoting its Nerf brand toys on May 17. The effort includes social media, e-mail marketing, user generated video and an online contest. Alcone Marketing Group created the campaign.   Travel campaigns on despite cuts Dianna Dilworth Tourism boards are running direct and digital campaigns to attract consumers to their beaches, lakes and attractions for summer vacations, despite slashed state budgets.   Gerber to launch healthy diet campaign with 'baby shower' Dianna Dilworth Nestlé baby food brand Gerber will introduce an integrated marketing campaign promoting healthy eating for children with a national "baby shower" on May 15. The "Gerber Generation" campaign, created by Draftfcb New York, includes social media, online ads, direct mail, print, TV and event marketing.   Opinion Better e-mail is three steps away Danny Flamberg, SVP and director of interactive marketing, Juice Pharma Worldwide Marketing is a process of nurturing interested prospects from the awareness and info gathering stages through preference to conversion. E-mail has become our tool of choice because it's widely used and accepted, flexible, easy to change or update and it's cheap.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Improve e-mail marketing with universal profile management Brian Deagan, co-founder/CEO of Knotice A more modern, customer-friendly approach to e-mail marketing focused on message relevance is yielding great results. However, gathering and combining all of the useful bits of marketing data used to develop marketing segments and strategies is a difficult process. Direct digital marketing software has evolved rapidly, and marketers should demand their e-mail marketing platform contain a universal profile management system.   Lists and Databases Diabetic Consumers and Donors New list - Diabetic Consumers and Donors - The Rich List Company
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