DMNews Digital Insider: Marketers find geotargeting helps customer loyalty

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May 18, 2010 Check out DMNews on your smartphone Advertisement Is Your Site in Tune with Your Customers? How MusicNotes.com Increased Revenue with Relevance This webcast and guide covers: - Capitalize on customer trends in the digital marketplace - Leverage on-site search to create relevant experiences - Respond to real-time trends and customer demand Download Now Inside Digital Marketers find geotargeting helps customer loyalty To reach consumers where they are - literally - marketers are adding location-based technologies to their loyalty and couponing programs.   Latest News Amazon.com e-commerce iPad app goes public Iris Dorbian Amazon.com released an e-commerce app for the iPad on May 12. The app lets consumers search for products from Amazon and other retailers.   Internet ad revenue jumps 7.5% in Q1: IAB Dianna Dilworth US Internet advertising revenues hit $5.9 billion in the first quarter of 2010, a 7.5% year-over-year increase and an all-time high for the period, according to a report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).   Nestlé names OgilvyOne CRM, digital AOR for Wonka Kevin McKeefery Nestlé Confections & Snacks has named OgilvyOne agency of record for digital and CRM for the Wonka brand. Wonka candy lines include Sweet Tarts, Spree and Nerds and the Wonka Exceptionals chocolate line.   Macy's promotes shopping clubs, targets tourists with website launch Iris Dorbian To attract tourists to its stores, Macy's unveiled VisitMacysUSA.com, a website targeting US and international travelers, on May 10. The site, which is available in eight languages, promotes the retailer's shopping clubs.   Tickets.com, Txtstation team up for event text-based promotions Dianna Dilworth E-commerce ticket vendor Tickets.com has partnered with mobile marketing firm Txtstation Global Mobile Marketing to allow client venues and sports franchises to run mobile campaigns at live events.   Featured Webcast Opinion Better e-mail is three steps away Danny Flamberg, senior VP and director of interactive marketing, Juice Pharma Worldwide Marketing is a process of nurturing interested prospects from the awareness and info gathering stages through preference to conversion. E-mail has become our tool of choice because it's widely used and accepted, flexible, easy to change or update and it's cheap.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Key search marketing tip: Get your keywords organized Successful PPC and SEO starts with keyword discovery, research and organization. In paid search, discovery and research are important, since searches of the keywords you pick are what you're paying for. Organization is an often overlooked, yet critical, task. Intelligent keyword management and organization are important for organic search optimization.   Click here to fill out DMNews' 2010 Agency Business Report survey
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