DMNews: Aflac, Disney's Pixar partner on integrated campaign for 'Toy Story 3'

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May 18, 2010 Check out DMNews on your smartphone Featured Webcast Today's News Aflac, Disney's Pixar partner on integrated campaign for 'Toy Story 3' Dianna Dilworth Aflac and Disney's Pixar unit launched a co-branded campaign May 17 celebrating the Aflac Duck's 10th birthday and the release of the 'Toy Story 3' motion picture.   Powerade debuts World Cup campaign courting Hispanic consumers Dianna Dilworth Coca Cola's Powerade brand has introduced an integrated campaign targeting Hispanic consumers before and during the 2010 FIFA World Cup. The effort's digital elements debuted May 17. Creative agency Madre Buenos Aires, Coca Cola's Hispanic agency of record, produced the campaign.   NBC, Microsoft Advertising partner for upfront campaign Kevin McKeefery NBC launched a campaign May 17 with Microsoft Advertising to promote the TV network's Fall 2010 lineup across 19 of Microsoft's digital properties.   Google to abandon Nexus One e-commerce sales Iris Dorbian Google will pull its Nexus One smartphone from e-commerce channels in favor of widening its in-store retail distribution. The search giant announced the change May 14 on its blog.   Hallmark launches b-to-b unit for CRM, retention services Frank Washkuch Hallmark Cards has launched Hallmark Business Connections, a business-to-business unit offering CRM services, as well as employee recognition, health and wellness and sales programs. Hallmark announced the division May 17.   From the print edition Travel campaigns on despite cuts Dianna Dilworth Tourism boards are running direct and digital campaigns to attract consumers to their beaches, lakes and attractions for summer vacations, despite slashed state budgets.   Home shopping sales up in Q1 Iris Dorbian Home shopping networks QVC and HSN are seeing an upswing in sales as more of their business moves to e-commerce from the traditional television-based pitchman model.   Today's lists and databases Credit Challenged Businesses New file - Credit Challenged Businesses - NextMark   Reggio Registers Catalog Blow-In New insert program - Reggio Registers Catalog Blow-In - LH Management Division   Diabetic Consumers and Donors New list - Diabetic Consumers and Donors - The Rich List Company   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
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