DMNews Digital Insider: Top Mobile Trends in 2010

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December 22, 2009 Check out DMNews on your smartphone ADVERTISEMENT How Much is 'Free' Costing You? DaveRamsey.com's 567% ROI with Enterprise Analytics This complimentary guide and webinar covers: The most important factors in selecting an analytics solution The importance of flexible reporting with analytics How DaveRamsey.com saw a 567% uplift in ROI when they switched to Omniture Download Now Inside Digital Digital Insider: Top mobile trends in 2010 As 2010 is poised to finally be the year of mobile, DMNews chats with Federico Pisani Massamormile, global chairman and interim CEO of the Mobile Marketing Association, about the continued evolution of the medium.   Latest News Ad Council, Transportation Department launch drunk driving PSAs targeting women The Ad Council and the US Transportation Department's National Highway Traffic Safety Administration (NHTSA) are updating their long-running drunk driving prevention effort with 30- and 60-second PSAs. The ads, the latest iteration of the "Friends Don't Let Friends Drive Drunk" campaign, are aimed specifically at women and remind viewers that "Buzzed Driving is Drunk Driving."   Swiss Army selects Mullen for digital, social In an effort to consolidate its marketing practice, Victorinox Swiss Army has named Mullen its agency of record. The lifestyle brand issued a formal RFP and interviewed several agencies, with two finalists. Swiss Army and Mullen worked together a decade ago, when most of the media spend was directed toward print — now, Mullen will focus mainly on digital and social efforts.   FTC, Visa, Better Business Bureau warn about deceptive Web marketing The Federal Trade Commission, Visa and the Better Business Bureau are warning consumers about deceptively designed "negative option" Web marketing and e-mail offers.   StrongMail acquires The Email Advisor E-mail marketing company StrongMail has acquired The Email Advisor, an e-mail marketing consulting company that specializes in email strategy and optimization. Deal terms were not disclosed.   All I want for Christmas is a good, old-fashioned card I am like a kid at Christmastime, decking the halls and making merry. However, when it comes to e-mail holiday wishes, I'm the Grinch. My heart is two sizes too small.   Opinion Marketing smarts for 2010: Five ways to expand your marketing strategy As recession pains ease, marketers have seen an uptick in budgets. Now that companies are coming out of the bunker, they are looking for revenue growth, not cost cutting, to improve the bottom line. The logical place to turn to in this circumstance is marketing. We have had discussions with a number of companies that are trying to figure out how best to spend their budgets, and it's no surprise that many are looking to capitalize on the growth of digital and social media. The challenge is spending the money in a way that maximizes impact. Companies need marketing that delivers results, measurably and effectively, regardless of channel.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The priorities you should set before you prioritize SEM tactics When a business considers using search engine marketing (SEM), the answer too quickly is, "Yes, of course." You ought to be there, right? It's among the least expensive of all online marketing tactics. But are you really well prepared for SEM? A few difficult questions might determine whether your SEM will succeed — even before a single cent is spent, keyword bid placed or optimization tactic pursued.   32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews: ComScore launches bricks-and-mortar measurement service with IRI

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December 22, 2009 Check out DMNews on your smartphone Correction: In the December 14 iMarketing News Daily and the December 16 E-mail Marketing Weekly, a listing in Today's Lists and Databases was incorrectly associated with Andrew Osterday due to a computer error. Mr. Osterday has no affiliation with the "America's Beauty and Fit Women" list. DMNews has removed his name from association with the list and regrets the error. Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Today's News ComScore launches bricks-and-mortar measurement service with IRI Mary Elizabeth Hurn Online analytics giant ComScore has launched a service with Information Resources Inc. (IRI) that measures the effectiveness of online ad campaigns on bricks-and-mortal retail CPG sales. IRI's Consumer Network platform measures retail sales, while ComScore tracks which of those consumers who bought a particular product were exposed to a certain ad campaign online.   FTC, Visa, Better Business Bureau warn about deceptive Web marketing Frank Washkuch The Federal Trade Commission, Visa and the Better Business Bureau are warning consumers about deceptively designed "negative option" Web marketing and e-mail offers.   P&G promotes Charmin bathrooms as a place to "enjoy the go" Dianna Dilworth For the fourth consecutive year, Procter & Gamble has brought Charmin-branded public bathrooms back to New York's Times Square for the holiday season. To promote them, P&G has launched a multichannel campaign with Web and cause components.   Ad Council, Transportation Department launch drunk driving PSAs targeting women Mary Elizabeth Hurn The Ad Council and the US Transportation Department's National Highway Traffic Safety Administration (NHTSA) are updating their long-running drunk driving prevention effort with 30- and 60-second PSAs. The ads, the latest iteration of the "Friends Don't Let Friends Drive Drunk" campaign, are aimed specifically at women and remind viewers that "Buzzed Driving is Drunk Driving."   Holiday travelers list from List Services Corp. List Services Corp. released the Holiday Travel Enthusiasts list to the market on December 21. This file contains travel enthusiasts who have filled out a form online requesting offers and specials for travel.   From the print edition Unleash the power of search and analytics Web site visitor footprints, real-time analytics, geographic micro-targeting and search engine strategies can optimize your marketing efforts. Four experts share how to use these technologies to drive sales.   Estee Lauder's social media campaign is a smart departure for luxury brands Arthur Ceria, chief creative officer, CreativeFeed Estée Lauder's new social media strategy is a good example of channel marketing as an advertising approach. The cosmetics marketer needed to reach digitally oriented, social media-active consumers, and social media enables it to bridge the gap between online and offline advertising.   Today's lists and databases American SMS / Mobile Messaging Masterfile New list — American SMS / Mobile Messaging Masterfile — eTargetMedia.com — This file contains tech-savvy and innovative mobile subscribers who have made their mobile phones a primary source of data, communication and entertainment, and are highly responsive to targeted offers.   Motorcyclecentric Opt In Email Addresses New list — Motorcyclecentric Opt In Email Addresses — Kroll Direct Marketing — This file contains motorcycle owners and riders that have provided their opt in email addresses. The file is mostly male.   Grilli Money Broker Buyers New list — Grilli Money Broker Buyers — Macromark — This file contains people who have purchased the book How To Become A Successful Money Broker. The file is 72% male. Order size ranges from $114 to $495.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Sammy Patel at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.