DMNews Digital Insider: Top Mobile Trends in 2010

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December 22, 2009 Check out DMNews on your smartphone ADVERTISEMENT How Much is 'Free' Costing You? DaveRamsey.com's 567% ROI with Enterprise Analytics This complimentary guide and webinar covers: The most important factors in selecting an analytics solution The importance of flexible reporting with analytics How DaveRamsey.com saw a 567% uplift in ROI when they switched to Omniture Download Now Inside Digital Digital Insider: Top mobile trends in 2010 As 2010 is poised to finally be the year of mobile, DMNews chats with Federico Pisani Massamormile, global chairman and interim CEO of the Mobile Marketing Association, about the continued evolution of the medium.   Latest News Ad Council, Transportation Department launch drunk driving PSAs targeting women The Ad Council and the US Transportation Department's National Highway Traffic Safety Administration (NHTSA) are updating their long-running drunk driving prevention effort with 30- and 60-second PSAs. The ads, the latest iteration of the "Friends Don't Let Friends Drive Drunk" campaign, are aimed specifically at women and remind viewers that "Buzzed Driving is Drunk Driving."   Swiss Army selects Mullen for digital, social In an effort to consolidate its marketing practice, Victorinox Swiss Army has named Mullen its agency of record. The lifestyle brand issued a formal RFP and interviewed several agencies, with two finalists. Swiss Army and Mullen worked together a decade ago, when most of the media spend was directed toward print — now, Mullen will focus mainly on digital and social efforts.   FTC, Visa, Better Business Bureau warn about deceptive Web marketing The Federal Trade Commission, Visa and the Better Business Bureau are warning consumers about deceptively designed "negative option" Web marketing and e-mail offers.   StrongMail acquires The Email Advisor E-mail marketing company StrongMail has acquired The Email Advisor, an e-mail marketing consulting company that specializes in email strategy and optimization. Deal terms were not disclosed.   All I want for Christmas is a good, old-fashioned card I am like a kid at Christmastime, decking the halls and making merry. However, when it comes to e-mail holiday wishes, I'm the Grinch. My heart is two sizes too small.   Opinion Marketing smarts for 2010: Five ways to expand your marketing strategy As recession pains ease, marketers have seen an uptick in budgets. Now that companies are coming out of the bunker, they are looking for revenue growth, not cost cutting, to improve the bottom line. The logical place to turn to in this circumstance is marketing. We have had discussions with a number of companies that are trying to figure out how best to spend their budgets, and it's no surprise that many are looking to capitalize on the growth of digital and social media. The challenge is spending the money in a way that maximizes impact. Companies need marketing that delivers results, measurably and effectively, regardless of channel.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The priorities you should set before you prioritize SEM tactics When a business considers using search engine marketing (SEM), the answer too quickly is, "Yes, of course." You ought to be there, right? It's among the least expensive of all online marketing tactics. But are you really well prepared for SEM? A few difficult questions might determine whether your SEM will succeed — even before a single cent is spent, keyword bid placed or optimization tactic pursued.   32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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