DMNews: Aflac account under review, Wendy's tests mobile coupons, Denny's CMO resigns

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December 23, 2009 Check out DMNews on your smartphone Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Today's News Aflac to review marketing account Nathan Golia Insurance giant Aflac has put its marketing account into review. The incumbent agency, The Kaplan Thaler Group, will not take part.   Wendy's to test mobile coupons in Northeast Dianna Dilworth Wendy's/Arby's Group International has selected Options Media Group for its mobile couponing efforts in the Northeast US. Under the terms of the partnership, announced December 21, Options Media will roll out a coupon campaign for restaurants in that part of the country.   Denny's CMO to resign amid management shuffle Kevin McKeefery Two executives at casual dining chain Denny's, including the company's CMO, will resign this month, the company announced. Mark Chmiel, EVP, CMO and chief innovation officer, and Janis Emplit, EVP and COO will leave their posts before year's end.   AgencyWeb partners with eWayDirect for e-mail capabilities Dianna Dilworth Internet marketing firm AgencyWeb has partnered with e-mail marketing technology company eWayDirect to power clients' e-mail marketing platforms. The partnership, formed about a month ago but announced December 22, will give AgencyWeb the tools for more sophisticated e-mail marketing.   Macromark introduces two opportunity lists to market Macromark introduced the Dry Tech Systems Opportunity Buyers and the Mail Order Money Opportunity Buyers lists to the market December 22.   From the print edition Search and discover new opportunities Chantal Todé Direct marketers take search measurement beyond last-click metrics to determine its role in buying decisions.   Search for the best travel deal Dianna Dilworth Shopping for travel online often comes down to getting the best deal, and during the recession travelers are even more concerned with finding a bargain. In fact, some people are willing to pick their destination based on price.   Today's lists and databases American Board of Industrial Hygiene New list — American Board of Industrial Hygiene — Infocus — This file contains members of the American Board of Industrial Hygiene. Suggested usage includes books, journals, newsletters, safety and compliance materials, scientific, hazardous materials, research and development, computer software and hardware and trade shows.   Aaron's Commodity - Agriculture & Metal New list — Aaron's Commodity - Agriculture & Metal — Infinite Media — This file contains equities and futures investors. The average household income is $350,000. The file is 90% male.   LifeChange Insurance Prospect File New list — LifeChange Insurance Prospect File — AccuData — This file contains direct mail responsive consumers age 55 and older who have responded to a consumer survey regarding investment activities. This group consumers, many of whom will be preparing for retirement in the next five to 10 years, is actively engaged in future planning.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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