DMNews Email Marketing Weekly: AgencyWeb partners with eWayDirect for e-mail capabilities

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December 23, 2009 Check out DMNews on your smartphone Correction: In the December 14 iMarketing News Daily and the December 16 E-mail Marketing Weekly, a listing in Today's Lists and Databases was incorrectly associated with Andrew Osterday due to a computer error. Mr. Osterday has no affiliation with the "America's Beauty and Fit Women" list. DMNews has removed his name from association with the list and regrets the error. Advertisement 7 New Email Marketing Tactics You Have to Use in 2010 To really stand out in overflowing inboxes next year, you need to be smarter than every other email marketer. Silverpop's latest white paper gives you seven proven tactics that will set your campaign apart in 2010. Download your copy from Silverpop today! Inbox Insider Inbox Insider: Video in e-mail more popular this holiday season Dianna Dilworth For the last month, my inbox has been full of e-mail messages from retailers and marketers trying to push transactions for the holidays. Yet this past week, the marketing calmed down a bit and my inbox was filled with holiday greetings from friends and colleagues.   News AgencyWeb partners with eWayDirect for e-mail capabilities Dianna Dilworth Internet marketing firm AgencyWeb has partnered with e-mail marketing technology company eWayDirect to power clients' e-mail marketing platforms. The partnership, formed about a month ago but announced December 22, will give AgencyWeb the tools for more sophisticated e-mail marketing.   StrongMail acquires The Email Advisor Dianna Dilworth E-mail marketing company StrongMail has acquired The Email Advisor, an e-mail marketing consulting company that specializes in e-mail strategy and optimization. Deal terms were not disclosed.   FTC, Visa, Better Business Bureau warn about deceptive Web marketing Frank Washkuch The Federal Trade Commission, Visa and the Better Business Bureau are warning consumers about deceptively designed "negative option" Web marketing and e-mail offers.   InfoGroup rebrands in bid to unify disparate businesses Carol Krol Data giant InfoGroup is rebranding its various companies with a common name and logo designed to eliminate confusion in the marketplace over its many direct marketing businesses, according to an internal video message from Bill Fairfield, company CEO. The official rollout occurs January 4, but InfoGroup is introducing the new logo to employees across its businesses and geographies over the next several days.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Opinion E-mail marketing for your e-commerce business , Marc Appana, senior consultant at FitForCommerce Despite the rumors of the impending death of e-mail marketing, overtaken by social marketing and mobile technology, e-mail is still the most popular medium for receiving marketing messages.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   How to create e-mail newsletters that break through clutter By Becky Repka, marketing manager of SendStream E-mail Marketing E-mail newsletters are an inexpensive tool for communicating with current and prospective customers and make up over half of all e-mails sent. They are expected to double in the next four years. You need a solid newsletter strategy to achieve long-term results.   Lists and Databases American SMS / Mobile Messaging Masterfile New list — American SMS / Mobile Messaging Masterfile — eTargetMedia.com — This file contains tech-savvy and innovative mobile subscribers who have made their mobile phones a primary source of data, communication and entertainment, and are highly responsive to targeted offers.   32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
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