DMNews Digital Insider: Employment outlook shaky for direct/digital marketers

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July 20, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Inside Digital Q&A with Chris Thompson, founder of 'About Foursquare' Rose Gordon In April, Chris Thompson launched the blog About Foursquare with the intention of covering his favorite geolocation service.   Latest News Employment outlook shaky for direct/digital marketers Shahnaz Mahmud The employment outlook for digital and direct marketers remained shaky in the third quarter as the economy continues to sputter into recovery.   Global ad spend to increase 3.5%, propelled by online Mercedes Cardona Advertising spending around the world is doing better than expected this year, but the real standouts are online, especially paid search, mobile and social media, according to a revised forecast for 2010.   Sassy selects Crossbow as direct/social AOR Kevin McKeefery Sassy Inc., makers of infant toys and other products, has named Crossbow Group its agency of record for direct marketing and social media.   Orbitz touts reliability in new campaign Ryan Chatelain Orbitz Worldwide launched an integrated marketing campaign July 15 that aims to assure travelers that the online travel company can prevent any unwelcome surprises.   Fictional site for Microsoft's developer push Rose Gordon Microsoft quietly launched an unbranded website last month, working with its direct marketing agency-of-record, Wunderman, that aims to generate awareness for Microsoft Office 2010 and SharePoint 2010 without ever mentioning them.   Chevy takes apps for a spin Ryan Chatelain Automaker Chevrolet is bringing its showroom to the iPhone and iPad.   Opinion Marketing to the consumer 'participant' Daina Middleton is CEO at Performics, a Publicis Groupe search engine specialist agency A significant shift has happened in the relationship between "consumers" and brands. For marketers, the transformation and the speed of change caused by the evolution of technology and information have made our jobs profoundly more complex   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Search optimization tips that will put your brand front and center Bill Lan, VP of account development, Efficient Frontier Roller-coaster economies force marketers to seek strategies that reap the highest levels of ROI.   From DMNews' Direct Line Blog OMG and Google partner for display Kevin McKeefery July 15, 2010 Omnicom Media Group has partnered with Google to buy display ads for clients through the search giant's ad exchange, according to the Wall Street Journal.   more »
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