DMNews: History debuts new interactive site

June 25, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Today's News History debuts new interactive site Dianna Dilworth June 24, 2009 A&E Television Networks media property History has partnered with digital agency HUGE for a new interactive Web site promoting the launch of the new show Expedition Africa on The History Channel. The site was launched as part of a multiplatform marketing campaign that also includes online video, social media, out-of-home and TV ads.   Meredith turns social site into magazine Lauren Bell June 24, 2009 Meredith is launching a new magazine, Mixing Bowl, as an extension of its nascent social media site of the same name. MixingBowl.com, an online community focused on cooking and other food topics, soft-launched in February with invites to known online "mavens" in the space. The site, part of The Meredith Women's Network, now has 19,000 registered members and expects 180,000 unique visitors this month.   Ad spending picture improves in 2010, but no growth yet; direct fares better Carol Krol June 24, 2009 Worldwide investment in advertising is expected to improve in 2010, but growth is not expected yet, according to media buying giant GroupM. Direct marketing, along with digital media investment, both fare better than traditional media in the agency's outlook.   Digital River introduces platform for clearance merchandise Chantal Todé June 24, 2009 Digital River Inc. has introduced a new e-commerce platform designed to optimize the online sales of limited-edition and clearance merchandise for manufacturers. "Companies are looking for additional sources of revenue," said Matt Voda, group VP and product manager at Digital River. As a result, the traditional scenario that saw manufacturers liquidating left over inventory through a third-party isn't as appealing as it once was.   Kit Kat edible postcard a Grand Prix winner at Cannes Ad Festival Carol Krol June 24, 2009 Nestle's Kit Kat took home the Media Grand Prix, the top media award, at the 56th Cannes Lions International Advertising Festival, for its edible direct mail product. JWT Tokyo developed the "Kit Kat Mail" campaign, which featured a small, mailable three-dimensional box with a Kit Kat bar enclosed. It is sold exclusively at 20,000 post office outlets in Japan. It also marks the first time Japan Post postal service has partnered with a marketer.   InfoGroup enters social media partnership June 24, 2009 InfoGroup's InfoUSA data now powers point-of-interest (POI) content for LikeMe.Net, a social search and recommendations engine, the former announced on June 22. In other words, the data will both provide and confirm address data for businesses reviewed on LikeMe.   In This Week's Print Edition When working 'snob appeal' into marketing materials, tread carefully Dean Rieck, Copywriter, Direct Creative Sometimes, snobbery sells. People don't buy a BMW 700 series automobile because they think it's a superior car. They buy it because it appeals to their inner snob. But, when BMW creates promotional materials, it makes sure to differentiate between the product and the promotion.   Don't neglect these marketing basics Rick Doss, GM, InnerWorkings Most of us know the keys to direct marketing success are multifaceted and includes many — if not all — of the following techniques. Define the goals of your program with a clear and concise call to action. Create and scrub your list.   From DMNews' Go Inside Multichannel Retail 5 must-haves for your e-commerce site Sharon Goldman As Web sales gain importance for nearly every multichannel retailer, making sure your site is competitive with today's best e-commerce offerings is essential. Whether you're just getting started in e-commerce or your site needs freshening up, there are some basic must-haves, says Scott Todaro, senior director of product strategy at Demandware:   Web Weekly Dos and Don'ts of building a successful e-mail database A solid e-mail database is the cornerstone for any successful e-mail campaign. David Eldridge, CEO of Alterian, and Blake Groves, online marketing consultant for Convio, share their top Dos and Don'ts for building the most valuable e-mail database.   more » Today's lists and databases Nonprofit & Tax-Exempt Organizations New list — Nonprofit & Tax-Exempt Organizations — GreatLists.com — This file contains nonprofit organizations in the US. It includes educational, labor, charitable and philanthropic, business and professional, healthcare, religious, sports and recreational, housing, farming, youth, community development, fraternal, employee benefit, pension trusts, state chartered credit unions and veterans organizations. It is compiled from official IRS records.   National Science Teachers Association Members New list — National Science Teachers Association Members — Rickard List Marketing — This file contains teachers, department heads, professors, principals, supervisors, coordinators, administrators, scientists, business and industry representatives and others involved in the area of science education. They have paid to join an industry organization. The file is 61% female.   NCS Catalog Buyers New list — NCS Catalog Buyers — The Information Refinery — This file contains buyers of promotional products for apparel and gift retail stores. Items include signs and sign holders, banners, merchandise displays, pegboards, shelf dividers and extenders and security products.   CRT Catalogs E-Mail Confirmation Ads New websert program — CRT Catalogs E-Mail Confirmation Ads — Direct Media — This websert program places ads on confirmation e-mails for CRT Catalogs, buyers from which purchase a wide variety of unique merchandise, from sweatshirts, bedding and collectibles to uniforms, medical instruments and educational games. Catalogs include Whales & Friends, Nurses Station and Homeroom Gifts. Made up of mostly females, the CRT Catalog Buyers have an average age of 40 with a household income of $48,000.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Blake Ebel from Cannes Blake Ebel, EuroRSCG Chicago's executive creative director, will blog each day this week from Cannes Caples Community Draftfcb creative director Gigi Carroll explains the inspiration behind Sharpie's "Uncap what's inside" Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Health publisher MediZine expands database marketing opps with acquisition

June 25, 2009 Click here to view this newsletter online Check out DMNews on your smartphone News Health publisher MediZine expands database marketing opps with acquisition Lauren Bell MediZine LLC, the producer of print and online health education content, has acquired the Web portal HealthCommunities.com Inc. as part of its audience growth strategy. HealthCommunities features physician Web sites and educational content on health for consumers. The portal also hosts 30 different patient communities, reaching more than 1.5 million monthly visitors and more than 2,300 practicing physicians — an audience that MediZine executives see as a perfect target for its own editorial products, partners and advertisers.   InfoGroup enters social media partnership InfoGroup's InfoUSA data now powers point-of-interest (POI) content for LikeMe.Net, a social search and recommendations engine, the former announced on June 22. In other words, the data will both provide and confirm address data for businesses reviewed on LikeMe.   A lifetime of loyalty Lauren Bell Hal Brierley, CEO of e-Miles, discusses the changing world of loyalty marketing and how he's evolving with it.   Boutique hotels join loyalty network Lauren Bell Red Carnation Hotels (RCH), a group of 13 boutique hotels in the US, Europe and South Africa, has joined loyalty network ClubHotel. ClubHotel is a paid membership loyalty club serving more than 400 hotels and resorts worldwide. In return for their $150 annual fee, ClubHotel's more than 600,000 members receive reciprocal preferred room rates and discounted dining benefits at all participating hotels.   Insurance firm taps ProspX CRM Lauren Bell Lanier Upshaw, a commercial insurance broker, has tapped ProspX Inc. to provide a new CRM platform. ProspX is providing a software-as-a-service (SaaS) system that includes CRM services, company-wide social networking and search engine technology.   FOXSports selects Unica for Web tracking, analytics Lauren Bell FOXSports.com has started using Unica's NetInsight OnDemand to track visitor behavior and provide Web analytics that will help the site create more relevant, successful marketing programs. The MSN-hosted site, which claims more than 15 million users per month, will be using Unica's technology to track and report all visitor activity on FOXSports.com and affiliated sites.   Column Is multicultural marketing the answer for an adverse market? David Schwartz, executive director, Specialist Marketing Services Inc. How is the multicultural market being affected by this adverse economy? Is this a good time to enter the multicultural market or are the risks greater right now? What can you do to raise your response level? These are all good, challenging questions but actually easy to answer.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Blake Ebel from Cannes Blake Ebel, EuroRSCG Chicago's executive creative director, will blog each day this week from Cannes Caples Community Draftfcb creative director Gigi Carroll explains the inspiration behind Sharpie's "Uncap what's inside" Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.