DMNews Database Weekly: Infogroup shareholders approve CCMP acquisition

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July 1, 2010 Check out DMNews on your smartphone News Infogroup shareholders approve CCMP acquisition Kevin McKeefery Infogroup shareholders approved CCMP Capital Advisors' acquisition of the database giant for $8 per share on June 29. The deal is expected to close July 1.   H&R Block bets on customer service for turnaround Rose Gordon Tax-preparation firm H&R Block is boosting customer retention with a long-term strategy to return its focus to client service, the company's western region president told the audience at a Forrester customer conference in New York on June 30.   Taco Bell counts on superheros in CRM program Shahnaz Mahmud Taco Bell has launched its first social media CRM program, using original cartoon episodes to engage consumers. The company plans to expand the effort this summer after a May soft launch on YouTube, Facebook, Twitter and mobile platforms.   ZelnickMedia to acquire Alloy for $126.5 million Shahnaz Mahmud An investor group led by ZelnickMedia will acquire Alloy, Inc., a media and entertainment company, for approximately $126.5 million. The deal is expected to close in the fourth quarter.   MCH rebrands as MCH Strategic Data Kevin McKeefery Database company MCH rebranded as MCH Strategic Data on June 28. The business-to-business company's goal is to emphasize that it offers more than traditional mailing services.   Care USA picks RMI for list management Humanitarian group Care USA has selected RMI Direct Marketing to handle list management as of July 1. The organization hired RMI after an RFP process.   Column Go further in customer loyalty practices to build brand Christopher Petix The American businesses that have the strongest bottom lines right now are those that enjoy the strongest brand loyalty.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   This time it's personal for database marketers Nathan Golia Marketers punch up their customer databases in a move to send more targeted, personalized messages to recipients.   From DMNews' Direct Line Blog In search of better social incentives Rose Gordon June 25, 2010 Can I vent for a minute? OK, I will. I've been using Foursquare for about a year now, and the incentives coming from marketers don't seem to be getting any better.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Report finds former USPS exec misused position

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July 1, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News Report finds former USPS exec misused position Frank Washkuch The US Postal Service's Office of Inspector General found that Robert Bernstock, the agency's former president of mailing and shipping services, improperly used his position to conduct outside business and to help award noncompetitive contracts to former business associates.   Saab campaign returns brand to Swedish roots Dianna Dilworth Saab Cars North America launched an integrated marketing campaign last week to promote its line of cars that will debut in US dealer showrooms next month. It is the first campaign for Saab since GM sold it to Spyker Cars in January and first overall effort since 2008.   H&R Block bets on customer service for turnaround Rose Gordon Tax-preparation firm H&R Block is boosting customer retention with a long-term strategy to return its focus to client service, the company's western region president told the audience at a Forrester customer conference in New York on June 30.   DMA sues Colorado over state e-commerce law Kevin McKeefery The Direct Marketing Association filed a lawsuit in federal court June 30 claiming a Colorado law requiring out-of-state marketers and multichannel merchants to charge state tax and deliver customer information to state officials is unconstitutional.   Infocus to manage nursing school file Infocus Marketing has gained management of the Western Schools of Nursing Course Buyers file.   From the print edition DMNews talks with Greg Anderson, e-commerce manager at Motorcycle Superstore Greg Anderson, e-commerce manager at Motorcycle Superstore, an online retailer of motorcycle accessories, talks to DMNews about how his company's improved online sales recommendations   Luxor uses interactive text campaign to promote Criss Angel show Dianna Dilworth The Luxor Las Vegas hotel and casino will launch a mobile campaign July 1 to promote the Criss Angel Believe Cirque du Soleil show. The effort will encourage consumers to text to win a prize that can only be discovered by visiting the hotel box office.   Classified Marketing Database Supervisor Hach Company designs and manufactures analytical instrumentation used to monitor water quality, using direct mail and e-commerce as key revenue generation channels. We are seeking a talented Marketing Database Supervisor to oversee all aspects of the direct marketing database: list management, maintenance, and generation, direct marketing analysis and reporting, management of data entry associates. This is a hands-on position that will require a visionary who can develop a best in class direct marketing database and provide understanding into what is working and what is not. Knowledge of MS Access, SPSS or other database tools will be critical, and an understanding of B to B marketing databases and program analysis is desired. This position is at our Loveland/Fort Collins, Colorado, headquarters on the Front Range of the Colorado Rockies, in an area consistently rated in the top 10 places to live. For more information or to apply go to www.hach.com/careers In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From DMNews' Direct Line Blog Retailers' websites need more personality: Forrester analyst Shahnaz Mahmud Brands are falling short on web design - and therefore personality - Ron Rogowski, principal analyst at Forrester Research, said at his company's Customer Experience Forum in New York on June 29.   more » Today's lists and databases Eye glass and contact lens wearers Eye glass and contact lens wearers - AmeriList
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.