DMNews Database Weekly: Infogroup shareholders approve CCMP acquisition

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July 1, 2010 Check out DMNews on your smartphone News Infogroup shareholders approve CCMP acquisition Kevin McKeefery Infogroup shareholders approved CCMP Capital Advisors' acquisition of the database giant for $8 per share on June 29. The deal is expected to close July 1.   H&R Block bets on customer service for turnaround Rose Gordon Tax-preparation firm H&R Block is boosting customer retention with a long-term strategy to return its focus to client service, the company's western region president told the audience at a Forrester customer conference in New York on June 30.   Taco Bell counts on superheros in CRM program Shahnaz Mahmud Taco Bell has launched its first social media CRM program, using original cartoon episodes to engage consumers. The company plans to expand the effort this summer after a May soft launch on YouTube, Facebook, Twitter and mobile platforms.   ZelnickMedia to acquire Alloy for $126.5 million Shahnaz Mahmud An investor group led by ZelnickMedia will acquire Alloy, Inc., a media and entertainment company, for approximately $126.5 million. The deal is expected to close in the fourth quarter.   MCH rebrands as MCH Strategic Data Kevin McKeefery Database company MCH rebranded as MCH Strategic Data on June 28. The business-to-business company's goal is to emphasize that it offers more than traditional mailing services.   Care USA picks RMI for list management Humanitarian group Care USA has selected RMI Direct Marketing to handle list management as of July 1. The organization hired RMI after an RFP process.   Column Go further in customer loyalty practices to build brand Christopher Petix The American businesses that have the strongest bottom lines right now are those that enjoy the strongest brand loyalty.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   This time it's personal for database marketers Nathan Golia Marketers punch up their customer databases in a move to send more targeted, personalized messages to recipients.   From DMNews' Direct Line Blog In search of better social incentives Rose Gordon June 25, 2010 Can I vent for a minute? OK, I will. I've been using Foursquare for about a year now, and the incentives coming from marketers don't seem to be getting any better.
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