Tuesday, July 22, 2008

Consumerism, Consumer Behavior and Identity: the Extent in Policy ..

Consumerism, Consumer Behavior and Identity: the Extent in Policy ...
By Ruffa Morato
The dynamics of contemporary living define most of the aspects of human life today. From traditional ways to technologically driven mechanisms, life indeed is no longer the same centuries and decades ago. The recent developments and ...
Thinking made Easy - http://ivythesis.typepad.com/term_paper_topics/

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LA's homicide toll is slightly below that of the same 2007 period

LA's homicide toll is slightly below that of the same 2007 period

Los Angeles Times - CA,USA
Still, they said the statistics represented a shift from mid-March, when Los Angeles seemed poised to see a major increase in killings after five years of ...
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Boosting Customer Retention

Boosting Customer Retention
We all know that it is easier to sell your product or service to a current customer than it is to try and get a potential customer on board. In these uncertain times, holding on to your most valued customers is more crucial than ever. ...
The Market Research Blog from... - http://www.b2binternational.com/b2b-blog


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Canso merger vote not legal, raucus meeting told

Canso merger vote not legal, raucus meeting told
TheChronicleHerald.ca - Halifax,Nova Scotia,Canada
Between July 10 and 12, hundreds of townspeople cast their ballots in an "opinion poll" to decide if Canso should remain a town or join the Guysborough ...

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Overview of the UK Casinos Industry for 2008
MarketWatch - USA
DUBLIN, Ireland, Jul 22, 2008 (BUSINESS WIRE) -- Research and Markets ( http://www.researchandmarkets.com/research/0fccb6/snapshots_uk_casin) has announced ...
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Google Alert - (statistics | thousand | thousands) and (trend | trends | movement)

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Software piracy: a lawless, digital version of the Wild West
San Jose Mercury News - CA, USA
Music, fashion, social mores - the Golden State is a trend setter. But a recent study shows that California is leading a trend of a more dubious sort. ...
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"We Are Still a Divided Country"
Allianz Knowledge Partnersite - Munich,Germany
We are working on a study on the economic future of Europe where we compare 285 regions. There we find that eastern Germany is the demographic crisis area ...
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Google Alert - (survey | poll | "trend forecast" | "color forecast" | preference | shoppers) (fashion | clothing | apparel)

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Shoppers Tune In for Fashion
As the economy continues to topple, consumers are awaiting the return of AMC's "Mad Men" and the CW's "Gossip Girl," two shows that let them escape their cares and pick up plenty of fashion tips, albeit classic ones.
WWD.com - http://www.wwd.com

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DMNews' SearchBuzz: The end of search as we know it (and I feel fine)

July 22, 2008

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Latest developments in search marketing, from the editors of DMNews:


Feature

The end of search as we know it (and I feel fine)

Sara Holoubek July 21, 2008

What exactly happens when one invites the cast of an Italian opera over for a soiree? Endless discussions of Wagner? A tribute to Pavarotti? Debate over Debra Voigt's weight loss? Surprisingly, a baritone introduced Google to the conversation early in the evening. From hashing the ads that appear in Gmail to relaying how Google Maps on an iPhone saved the last performance, we spent a good hour discussing how search has transformed society.
 
Have news? Reach Sara Holoubek at saraholoubek@dmnews.com.

From DMNews.com

Yahoo settles with investor Carl Icahn

Ellen Keohane July 21, 2008

To avoid a proxy fight, Yahoo will appoint activist investor Carl Icahn to its board, in addition to two new members. As part of the agreement, Icahn, who owns approximately 5% of Yahoo common stock, has agreed to withdraw his nominees for consideration at the company's annual meeting on August 1 and to vote in support of the board's nominees, Yahoo said.
 

Google reports Q2 results

Ellen Keohane July 18, 2008

Google reported $5.37 billion in revenue for its second quarter ended on June 30. "Traffic and revenue have held up well despite uncertain economic conditions," said Eric Schmidt, Google CEO and board chairman, during a July 17 conference call.
 

Google sued for alleged improper advertising

Ellen Keohane July 17, 2008

Boston-based attorney Hal K. Levitte has brought a case against Google for allegedly charging him improperly for advertising on "low-quality" parked domain and error page Web sites.
 

Twing.com helps brands search communities

Ellen Keohane July 16, 2008

Twing.com, a vertical search engine dedicated to online communities and forums, has launched two new features designed to help brands in gain more insight into discussions about their products or services online.
 

ABCSearch launches human-assisted search engine Scour.com

Ellen Keohane July 15, 2008

Pay-per-click search network ABCSearch has launched Scour.com, a new human-assisted search engine. "With the contributions from Scour users, I'm looking forward to a highly refined search engine with more relevant results, said Daniel Yomtobian, president and CEO of ABCSearch, which will be the exclusive sponsored listing provider for the search engine.
 

Search is on target

Ellen Keohane July 21, 2008

For marketers who compete in local and regional markets, geo-targeted search can be a boon to building business. Ellen Keohane reports.
 

Column

The coming flight to safety

Mark Moran, founder and CEO, FindingDulcinea.com July 21, 2008

Ten years ago, a handful of top Web sites garnered the vast majority of page views on the Web, and their positions of dominance appeared unassailable. Those of us in the industry yearned for the day when users would begin to discover more Web sites, but year after year, market share numbers changed very little.
 

The DMNews Essential Guide to Search Engine Marketing

Marketers can use the landing page ratio metric

Scott Brinker, president and CTO, Ion Interactive July 21, 2008

How well are you doing in adopting a long tail strategy? A new metric called landing page ratio (LPR) can give you a quick snapshot of how deeply you're engaging your niche audi­ences beyond the click.
 

The 2008 DMNews Essential Guide to Search Engine Marketing is now online

June 16, 2008

The 2008 DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
 


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Google Alert - (trend-forecast | color-forecast | online-research | online-survey | opinion-poll)

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Indians support Kashmiris' right to self-determination
The Post - Lahore,Punjab,Pakistan
The opinion poll has generated a lot of interest inside Kashmir as well as amongst Kashmir Diaspora around the world. The Kashmiri American Council/Kashmir ...
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DMNews: Yahoo settles with investor Carl Icahn

July 22, 2008

Advertisement



Today's News

Yahoo settles with investor Carl Icahn

Ellen Keohane July 21, 2008

To avoid a proxy fight, Yahoo will appoint activist investor Carl Icahn to its board, in addition to two new members. As part of the agreement, Icahn, who owns approximately 5% of Yahoo common stock, has agreed to withdraw his nominees for consideration at the company's annual meeting on August 1 and to vote in support of the board's nominees, Yahoo said.
 

Modern Luxury expands footprint online and in New York

Lauren Bell July 21, 2008

Modern Luxury Media, a publisher of niche and city-focused high-end glossies, is expanding its holdings with the acquisition of JuliB Inc. and a planned launch of 60,000-circulation Manhattan magazine.
 

Topix licenses InfoGroup database

Bryan Yurcan July 21, 2008

InfoGroup has announced that its InfoUSA division's US business database of 14 million records has been licensed by Topix.com, a Web news community, for its nationwide local business directory.
 

MySpace calls Asian gamers to design games

Dianna Dilworth July 21, 2008

MySpace is tapping the popularity of video games in Asia with a new contest that allows Asian developers to help build out MySpace's gaming platform. In the contest, dubbed "TheGame08," MySpace is inviting developers in China, Japan, Korea and India to create a new gaming application for the recently launched MySpace Developer Platform.
 

VerticalResponse and Panther Express partner

Dianna Dilworth July 21, 2008

E-mail marketing services firm VerticalResponse has partnered with content delivery services firm Panther Express. Under the terms of the deal, Panther Express will power the content delivery network for Vertical Response's communications.
 

Thomasnet reworks its site

Bryan Yurcan July 21, 2008

Thomasnet.com has launched a revamped version of its Web site to provide purchasers of industrial parts, products and services more consolidated and intuitive search functions.
 

In This Week's Print Edition

Search is on target

Ellen Keohane July 21, 2008

For marketers who compete in local and regional markets, geo-targeted search can be a boon to building business.
 

Olympics to embrace digital

Chantal Todé July 21, 2008

In a world where consumers are making more decisions about how they consume content, the Olympics — with its large viewership and significant sponsorships — offers marketers an opportunity to test new digital strategies.
 

Today's lists and databases

Hoover Executive Masterfile

July 22, 2008

New List - Hoover Executive Masterfile - Infinite Media - Description: This file contains business data on more than 40,000 companies in about 600 industries. Individuals from middle to top management posi­tions are listed.
 

Amazing Clubs Buyers

July 22, 2008

New List - Amazing Clubs Buyers - The Catamount Group - Description: This file contains custom­ers of Amazing Clubs, which features 30 different clubs, including beer of the month and wine of the month clubs.
 

Corporate Benefits Executive

July 22, 2008

New Selects - Corporate Benefits Executive - Market Street Lists - Description: This file contains financial pension and portfolio managers work­ing in corporations, unions, government, education, hospitals, nonprofit organiza­tions, banks, insurance companies and trust companies.
 

Morningstar Advisor Magazine

July 22, 2008

New List - Morningstar Advisor Magazine - Worldata - Description: This file contains financial planners, independent brokers, regional brokers, wirehouse professionals, bank­ers and other financial businessmen and women who read the controlled circula­tion quarterly Morningstar Advisor.
 

Classifieds


Database / Circulation Analyst Leader

Position Summary
Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy.

Responsibilities
Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities.

Experience/Education:
Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases.

Apply via company website (www.hach.com/careers) to job number IRC 3849.

THE Direct Marketing Recruiters

Eda Zullo
ezullo@smithhanley.com
203 319-4300 x280

Peg Hoerres
phoerres@smithhanley.com
203 319-4300 x207

HOT opportunities:

Connecticut/Westchester
Consumer Magazine Sr. Circulation Analyst - $70K
Mgr, Direct Marketing- CPG/Brand - $80K + bonus
Mgr, Internet Marketing - to $100K + bonus
Director, B-B Direct Marketing - $110-140K + bonus

Manhattan -NYC
Customer Retention Manager - to $70K + bonus
Direct Mail Marketing Manager - $80K + bonus
Manager, Acquisition (B-B) - $110K + bonus
Director, Online Marketing - $110K + bonus

Massachusetts
Direct Mail Agency- Sr. AE, AM, AD - $50-100K
Catalog Sr. Copywriter - $70K
Director, Internet Marketing-Consumer - $100-115K

New Jersey
Asst. Catalog Circulation Manager - $50K
Manager, Vertical Marketing - $80K + bonus
Director, Catalog Marketing-Global - $120K + bonus

NYC Suburbs
Sr. Manager, Loyalty/Retention - $100K+ bonus
Sr. Manager, Ecommerce -Creative - $105K + bonus
Director, Creative (Brand) - $150K + bonus

Maryland
Account Executive - $55K

Pennsylvania
Manager, Direct Marketing - $70K
Director, Ecommerce - $120K + bonus

Other opportunities available on our website: www.smithhanley.com

Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com

Great career opportunities in the Southeast . . .

Crandall Associates, the executive search firm in business since 1973, is currently conducting executive searches for 2 different companies in the Southeast. We want to leave no stone unturned in identifying top talent for our valued client companies. Please review these opportunities to see if they might be of interest for you personally, or perhaps you know of someone who might be ideal:

President - North Carolina
My client, a cataloger of consumer products geared towards happy occasions, is located in North Carolina. They have been enjoying impressive growth, and they have aggressive goals for future growth. They have asked us to identify a President who will envision and direct the long and short range corporate goals, plans and policies. This position manages a management team of 6, plus 60 indirect reports. The ideal candidate must have a 4-year degree (MBA preferred), with a minimum of 10 years of experience in the consumer catalog/ecommerce arena, working for companies with annual sales of at least $50 million.

Strong direct marketing skills, as well as financial skills, are required for this opportunity.

Creative Director - Georgia
My client is a collectibles cataloger that is a leader in their market niche. They have asked me to recruit a Creative Director to oversee all creative projects, and manage a creative department staff of 7 people. This position, which requires a design background, supervises layouts for catalogs, web pages, email, and all graphics related media.

Both positions offer excellent compensation packages, and provide comprehensive benefits packages. My clients will pay relocation expenses.

Please forward resume to Wendy Weber at Crandall Associates, Inc.: wendy@crandallassociates.com, or phone 516-767-6800 for additional details. Thank you!

MADISON EXECUTIVE SEARCH

Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565
Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/

In This Issue

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Google Alert - (statistics | thousand | thousands) and (trend | trends | movement)

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Zimbabwe's leaders agree to talks to share power
The Associated Press -
More than 120 people have been killed, thousands injured and tens of thousands forced from their homes since the campaign began, rights groups say. ...
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Google Alert - (poll | survey | "market research" | "international study" | "regional study" | "new study" | sampling | tally | canvass | "focus group" | "online survey" | "online research" | "opinion poll" | demographic | "market trend" | "market research")

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Poll: State workers like 4-day workweek
Salt Lake Tribune - United States
By Sheena McFarland The majority of state employees are happy with working four 10-hour days, according to a survey released by the Department of Human ...
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New Online Research Survey - Earn 2 MyView Dollars
By survey@myview.com
We would like to invite you to participate in an exciting new online research survey. As always, your participation is appreciated, and your answers will be held in strict confidence. Please click the link below to see if you qualify. ...
Test Feed of List Rental Mailings - http://www.postmasterdirect.com

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Full-service market research firm Insightrix Research Inc. has ...
PR Web (press release) - Ferndale,WA,USA
New York, NY (PRWEB) July 22, 2008 -- Full-service market research firm Insightrix Research Inc. has selected the Confirmit platform to support its survey ...
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ESA study: 40 percent of US gamers are women
By jazz
In the midst of E3's chaos last week, the Entertainment Software Association let its annual demographic study slip out, revealing that 2/5 of gamers in the USA are women. The release itself contained information from the ESA's annual ...
Encircling.us Forums - http://www.encircling.us/forums

Cultural Engineering in Church
By David Rogers
A missionary team in a large South American city does a demographic study of the overall population and the numerous evangelical churches already present in the city. On the basis of the study, they reach the conclusion that wealthy, ...
sbc IMPACT! - http://www.sbcimpact.net

Mediocre TV News Drives Away Viewers
By Robert Butche
What we learn from the Belt-Just study is that empty, valueless news programming intended to attract a younger, entertainment-seeking, and more desirable demographic composition — one that favors the 18-49 age group, drives away large ...
Newsroom Magazine - http://newsroom-magazine.com/

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Google Alert - (survey | poll | "trend forecast" | "color forecast" | preference | shoppers) (fashion | clothing | apparel)

Google News Alert for: (survey | poll | "trend forecast" | "color forecast" | preference | shoppers) (fashion | clothing | apparel)

To save cash, more turn to thrift stores
Seattle Times - United States
At the Goodwill in the Yakima Valley, offerings include clothing, furniture and other household items. Among recent shoppers was Bonnie Albano, ...
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Google Alert - ("market research" | "competitive intelligence")

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Full-service market research firm Insightrix Research Inc. has ...
PR Web (press release) - Ferndale,WA,USA
New York, NY (PRWEB) July 22, 2008 -- Full-service market research firm Insightrix Research Inc. has selected the Confirmit platform to support its survey ...
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Chinese unaware of Olympic sponsors
Utalkmarketing - London,UK
Most Chinese consumers do not know or care who the Olympic sponsors are, according to a new poll from China Market Research Group. ...
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Google Alert - (statistics | thousand | thousands) and (trend | trends | movement)

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Thousands march in Afghan dispute over land, grazing
AFP -
"The demonstration is to protest against the Kuchi invasion," said Akram Gizabi, spokesman for a group at the protest called the Civil Movement of ...
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Google Alert - ((shopping | consumer) (patterns | behavior | preference |segment | segmentation | insights | study | research))

Google Blogs Alert for: ((shopping | consumer) (patterns | behavior | preference |segment | segmentation | insights | study | research))

Consumerism, Consumer Behavior and Identity: the Extent in Policy ...
By Ruffa Morato
Consumers could be considered as the fuel of any business venture. They are the ones who purchase the products and/or services of the company. Furthermore, consumers may choose particular products/brands not only because these products ...
Thinking made Easy - http://ivythesis.typepad.com/term_paper_topics/

Fun Consumer Study - Earn 1 MyView Dollar
By survey@myview.com
We invite you to participate in our new, fun online research survey! Our client in interested in your opinions and would like to know your taste and preferences about its products. Your input will help them enhance and develop better ...
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Karnataka ranks fourth in exports
By sandhya.ipott(Purnima Varadrajan)
IT, BT retain pride of place; export revenue touches Rs. 1,33135 crore Karnataka's exports have touched Rs. 1,33135 crore with the information technology sectors continuing to take the pride of place on the export front. ...
Software Market Trend - http://softtrend.blogspot.com/

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Market Research
By manatee
Once you find a market you are interested in writing a book for, you should do some market research to see what potential that market has. You may be pleasantly surprised to find markets for things you consider to be everyday interests ...
Nonfiction Ideas - http://www.nonfictionideas.com

RNCOS Has Recently Added A New Market Research Report Titled ...
The report is an analytical study of the thriving banking industry of the southeastern European country, Ukraine.
1888 Press Release.com - Top... - http://www.1888pressrelease.com

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Google Alert - (survey | poll | "trend forecast" | "color forecast" | preference | shoppers) (fashion | clothing | apparel)

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Retailers bet back-to-school shoppers will boost business
Baraboo News Republic - Baraboo,WI,USA
At the JC Penney store in Baraboo, back-to-school clothing racks are beginning to appear. General Manager Terry Sutton is hopeful about the future though ...
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