What exactly happens when one invites the cast of an Italian opera over for a soiree? Endless discussions of Wagner? A tribute to Pavarotti? Debate over Debra Voigt's weight loss? Surprisingly, a baritone introduced Google to the conversation early in the evening. From hashing the ads that appear in Gmail to relaying how Google Maps on an iPhone saved the last performance, we spent a good hour discussing how search has transformed society.
To avoid a proxy fight, Yahoo will appoint activist investor Carl Icahn to its board, in addition to two new members. As part of the agreement, Icahn, who owns approximately 5% of Yahoo common stock, has agreed to withdraw his nominees for consideration at the company's annual meeting on August 1 and to vote in support of the board's nominees, Yahoo said.
Google reported $5.37 billion in revenue for its second quarter ended on June 30. "Traffic and revenue have held up well despite uncertain economic conditions," said Eric Schmidt, Google CEO and board chairman, during a July 17 conference call.
Boston-based attorney Hal K. Levitte has brought a case against Google for allegedly charging him improperly for advertising on "low-quality" parked domain and error page Web sites.
Twing.com, a vertical search engine dedicated to online communities and forums, has launched two new features designed to help brands in gain more insight into discussions about their products or services online.
Pay-per-click search network ABCSearch has launched Scour.com, a new human-assisted search engine. "With the contributions from Scour users, I'm looking forward to a highly refined search engine with more relevant results, said Daniel Yomtobian, president and CEO of ABCSearch, which will be the exclusive sponsored listing provider for the search engine.
Mark Moran, founder and CEO, FindingDulcinea.com July 21, 2008
Ten years ago, a handful of top Web sites garnered the vast majority of page views on the Web, and their positions of dominance appeared unassailable. Those of us in the industry yearned for the day when users would begin to discover more Web sites, but year after year, market share numbers changed very little.
The DMNews Essential Guide to Search Engine Marketing
Scott Brinker, president and CTO, Ion Interactive July 21, 2008
How well are you doing in adopting a long tail strategy? A new metric called landing page ratio (LPR) can give you a quick snapshot of how deeply you're engaging your niche audiences beyond the click.
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