iMedia's Top 10 Hottest Digital Marketers

August 30, 2011 issue Forward this newsletter  |   Subscribe  |   View online

iMedia's Top 10 Hottest Digital Marketers By Editors Great marketers know how to cultivate their personal brands as well as those of their clients. This list recognizes both the career accomplishments as well as the "hip stylings" of today's best and brightest in the field of digital marketing. The hybrid future of online ad targeting By John Mracek Current digital targeting methods aren't making the grade. Consider this blended approach to finding the right audience at the right time, in a brand-safe environment. How to ensure mobile and email marketing get along By Monica Ho Email and mobile have joined forces. As marketers, we can benefit from this partnership -- as long as we are optimizing our messages accordingly. LATEST BLOG POSTS More posts Movie Trailers Released Exclusively Via QR Codes By Rick Mathieson I'm digging this new movie poster campaign that offers trailers exclusively through QR codes.It's been a 2D barcode kind of week, with my talk on QR codes on the... Facebook Text to Like By Tom Edwards Although it has been available for a while now, one of the under utilized options to drive a Like for a Facebook Brand page is as simple as texting like_____ to 32265 (FBOOK if you are in the US). All that is required is that your mobile device is ...  blog More posts Start-Up Watch: SeamBI reinvents product placement in the shape of advertising placement By Jim Nichols It has never ceased to amaze me that lots of companies are able to get their acts together sufficiently to purchase product placement opps months and months in advance. Oh, I understand why it makes... Learn more about ad:tech » Register for the next event » LATEST COMMENT Reciprocity is crucial for social media. Even if you take a moment to acknowledge one person in your social network, you are strengthening the bond with all of them. People want to be recognized for their thoughts and opinions and ... Nick Stamoulis on: 3 ways your brand can be more human MOST READ ARTICLES 1. 5 of the best brand homepages on the web 2. 7 ways to create display ads that get noticed 3. 5 obstacles preventing online video advertising growth 4. 5 horrible ad placements that could have been avoided 5. 5 secrets to extending your brand's "15 minutes of fame" SUMMIT COVERAGE More photos Michael Faulkner, VP Interactive Accounts, Trailer Park Interactive Jennifer Walsh, Account Director, Trailer Park See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Regional Brand Sales Manager (Boston, MA) Regional Brand Sales Director (San Francisco, CA) Regional Brand Sales Managers (New York,NY) Account Manager (San Francisco, CA) Account Manager (New York, NY) Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Dan Kashman President, Cinchcast See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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Gadgets and gear for the 2012 digital living room at the upcoming iMedia Brand Summit

August 16, 2011 | View online | Forward to a friend
	Brand Summit Updates September 11-14, 2011, Coronado, CA Keynote - "Pepsi Goes Big.": At many brands like PepsiCo, the need to deliver performance at scale is greater than ever. With large portions of marketing budgets pouring into digital, how can we ensure that we're getting the bang we need from those bucks? How do we score genuine digital impact? Join PepsiCo's Shiv Singh as he shares some of the keys to driving big results for big brands. Panel and Collaborative Content: This high-powered CMO discussion will explore the most effective way marketing innovators with strong commitments to digital platforms can make integration a critical component of brand marketing. Moderated by celebrity CMO Jeffrey Hayzlett. October Breakthrough Summit Updates October 16-19, 2011, Las Vegas, NV Keynote: Join us as Porter Gale, VP Marketing for Virgin America, discusses how this iconic brand has defined itself in the digital universe, and how the successes of marketing innovation can indefinitely be traced to the corporate culture and internal structure of the marketing team. Insight Address: Brian Cooley, editor-at-large for CNET, will provide summit attendees with a sneak peek of the new gadgets and gear for the 2012 digital living room. Event Coverage ARTICLES By Lucia Davis How you can employ ESPN's winning social strategy Carol Kruse, ESPN's SVP of marketing, gives insight into how the most well-known brand in sports succeeds with social. See how you can apply its tactics. By Lori Luechtefeld Cutting-edge case studies in entertainment marketing The entertainment industry is often the first to dip its toe into the latest and greatest digital marketing opportunities. Consider these real-life emerging media lessons. BLOGS By Gretchen Hyman ESPN's Carol Kruse on the challenges of legacy branding Carol Kruse, SVP of ESPN, kicked off the iMedia Entertainment Summit at the lavish and historic Beverly Hills Hotel. Faced with the daunting trajectory of U.S. internet use hitting a 400%...		Next Event Brand Summit September 11-14, 2011 Coronado, CA View agenda Upcoming Events Breakthrough Summit October 16-19, 2011 Las Vegas, Nevada  Summit info     Request invite Agency Summit December 4-7 Scottsdale, Arizona  Summit info     Request invite Event Photos  View full gallery Videos The fragile client relationship Through interviews with brand marketers, this session will give a glimpse of the overall satisfaction levels of brand marketers and their agencies. Presented by Neil Perry.
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