Happy Holidays from iMedia Connection

	Happy Holidays! Thanks for all your support in 2009: subscribing to the newsletter, reading our articles, leaving comments at the site, and attending our events. We're proud to have been a trusted career resource for you this year, and we're looking forward to seeing you more in 2010! If there's anything we can do to make your experience better, please let us know. Warmest wishes, iMedia Communications

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DMNews: Strongmail, Cambridge BioMarketing make acquisitions

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December 21, 2009 Check out DMNews on your smartphone  ADVERTISEMENT How Much is 'Free' Costing You? DaveRamsey.com's 567% ROI with Enterprise Analytics This complimentary guide and webinar covers: The most important factors in selecting an analytics solution The importance of flexible reporting with analytics How DaveRamsey.com saw a 567% uplift in ROI when they switched to Omniture Download Now Today's News StrongMail acquires The Email Advisor Dianna Dilworth E-mail marketing company StrongMail has acquired The Email Advisor, an e-mail marketing consulting company that specializes in email strategy and optimization. Deal terms were not disclosed.   Carl's Jr. counts on Kim Kardashian, coupons to boost social standing Dianna Dilworth Carl's Jr. has signed reality TV star Kim Kardashian to push its new line of salads through social media channels. The idea behind the social media campaign is to acquire new customers by capitalizing on Kardashian's celebrity and reaching out to her followers across the Internet. Kardashian has more than 2.6 million followers on Twitter and more than 500,000 friends on Facebook.   Cambridge BioMarketing acquires RDVO Nathan Golia Cambridge BioMarketing, an agency specializing in healthcare marketing and communications, said December 17 that it had purchased digital marketing agency RDVO, a company it had contracted for digital work in the past. No staff changes are expected at either agency. Terms of the deal were not disclosed.   Former Rodale chairman & CEO Ardath Harter Rodale dies at 81 Carol Krol Ardath Harter Rodale, former chairman and CEO of health publisher Rodale, died at 81. She was the wife of the late Bob Rodale, former CEO, and the mother of Maria Rodale, who currently holds the chairman and CEO title at the media company. Ardath Rodale served as co-chairman of The Rodale Institute, a nonprofit institution dedicated to research and education focused on organic food and agriculture. The company built its magazine and book businesses through direct response marketing.   UPS extends mobile application to the BlackBerry Dianna Dilworth UPS has released a new mobile application for BlackBerry devices that lets consumers ship and tracks packages, calculate shipping rates and time in transit, as well as locate the closest UPS location.   Orchard Brands awards Media Horizons insert management Nathan Golia Cataloger Orchard Brands awarded Media Horizons Management its insert programs December 15. These include catalog blow-in and package insert programs.   From the print edition Are mobile search ads for every marketer? Smartphones are everywhere — a trend marketers want to take advantage of. But what about mobile search advertising? Two experts debate whether this channel is worth a look.   Now playing: Yahoo explores video Kevin McKeefery Yahoo VP of brand packaging solutions Erika Nardini discusses how the portal incorporates branded video through a partnership with GroupM.   Today's lists and databases Ronco Product Buyers Enhanced New list — Ronco Product Buyers Enhanced — List Services Corp. — This file contains DRTV buyers from Ronco. They are 60% male with household income between $50,000 and $90,000. All are credit card buyers.   Ocean Conservancy - Enhanced New list — Ocean Conservancy - Enhanced — Conrad Direct Inc. — This file contains donors to Ocean Conservancy. These $10 to $99.99 donors receive a quarterly magazine, a marine wildlife calendar, legislative alerts, opportunities for volunteer-action and ocean-themed merchandise offers.   AirAntenna Analog Television Households New list — AirAntenna Analog Television Households — Infinite Media — This file contains individuals who are still using an air antenna and receiving analog television.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Sammy Patel at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.