DMNews: Best Buy CRM strategy combines social, traditional

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June 10, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Social media part of Best Buy CRM strategy, but traditional tactics remain Frank Washkuch Electronics retailer Best Buy is using an arsenal of social media tools to interact with consumers, but it is not turning away from newspaper inserts and other traditional marketing tactics, Barry Judge, the big box retailer's EVP and CMO, said June 8.   Consumer privacy data draft bill violates First Amendment, says industry group NetChoice, an industry coalition that counts AOL, eBay and Yahoo among its members, has declared that the consumer data privacy draft bill put forward by U.S. Reps Rick Boucher (D-VA) and Cliff Stearns (R-FL) last month, violates the First Amendment.   Talbots sees a 26.7% increase in direct marketing sales for Q1 2010 Iris Dorbian Women's apparel retailer Talbots saw a robust increase of 26.7% in direct marketing sales, which include catalogs and Internet, in the first quarter of this year versus a year ago. Sales in this area jumped to $63.1 million from $49.8 million.   T3 names Suhr chief creative; Sheehan ECD T3 has promoted senior creatives Jay Suhr and Glen Sheehan. Suhr, formerly SVP, director of creative services and account planning, has been named SVP, chief creative officer, a new position. Sheehan has been named SVP, executive creative director. He was previously VP, group creative director.   From the print edition Marketers pull products into online perks Nathan Golia Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.   Nailed It: DMNews takls with Eric McCoy, CEO of Heels.com Eric McCoy, CEO of e-commerce startup Heels.com, talks to DMNews about how the company raised banner ad ROI using retargeting with its vendor, Permuto   Today's lists and databases Amerilist Blackberry Owners at Business Amerilist Blackberry Owners at Business - AmeriList - This file consists of affluent executives at their place of business who own and use a Blackberry to communicate with their client base and staff when they're traveling, working remotely or need to be reached during emergency situations after working hours.   Weight Loss and Exercise Product Buyers Weight Loss and Exercise Product Buyers - Dataline, Inc - This file contains known female buyers of diet and fitness products, as well as fitness apparel.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Database Weekly: Merkle CEO: Uncertain economy, technology to boost CRM use

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June 10, 2010 Check out DMNews on your smartphone News Merkle CEO: Uncertain economy, technology to boost CRM use Frank Washkuch Economic instability and advancements in digital communications have combined to create a "perfect storm" for CRM to play a larger role in companies' marketing strategies, according to David Williams, chairman and CEO of Merkle, at his company's CRM Executive Summit in Miami on June 8.   Social media part of Best Buy CRM strategy, but traditional tactics remain Frank Washkuch Electronics retailer Best Buy is using an arsenal of social media tools to interact with consumers, but it is not turning away from newspaper inserts and other traditional marketing tactics, Barry Judge, the big box retailer's EVP and CMO, said June 8.   Demandbase and LivePerson partner to launch customer engagement app Iris Dorbian Demandbase, a lead generation company, announced June 8 that it has partnered with LivePerson to debut a new software application that integrates LivePerson's live chat platform with Demandbase's Real-Time ID business identification technology. Last month, Demandbase launched its Real-Time ID platform, which identifies and provides information about business persons before they visit a website.   Marketers pull products into online perks Nathan Golia Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.   Column Boom or bust? Indianapolis nonprofit bucks the economic trend Randy W. Brewer, president/CEO, Brewer Direct While the recent recession has hurt many charities, forcing program cuts and reallocation of resources, others seem to be bucking the trend.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Sweeps mailer wins with data Direct marketer Publishers Clearing House combines online and offline data, including e-mail information, for a multichannel customer approach

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.