DMNews Database Weekly: Merkle CEO: Uncertain economy, technology to boost CRM use

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June 10, 2010 Check out DMNews on your smartphone News Merkle CEO: Uncertain economy, technology to boost CRM use Frank Washkuch Economic instability and advancements in digital communications have combined to create a "perfect storm" for CRM to play a larger role in companies' marketing strategies, according to David Williams, chairman and CEO of Merkle, at his company's CRM Executive Summit in Miami on June 8.   Social media part of Best Buy CRM strategy, but traditional tactics remain Frank Washkuch Electronics retailer Best Buy is using an arsenal of social media tools to interact with consumers, but it is not turning away from newspaper inserts and other traditional marketing tactics, Barry Judge, the big box retailer's EVP and CMO, said June 8.   Demandbase and LivePerson partner to launch customer engagement app Iris Dorbian Demandbase, a lead generation company, announced June 8 that it has partnered with LivePerson to debut a new software application that integrates LivePerson's live chat platform with Demandbase's Real-Time ID business identification technology. Last month, Demandbase launched its Real-Time ID platform, which identifies and provides information about business persons before they visit a website.   Marketers pull products into online perks Nathan Golia Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.   Column Boom or bust? Indianapolis nonprofit bucks the economic trend Randy W. Brewer, president/CEO, Brewer Direct While the recent recession has hurt many charities, forcing program cuts and reallocation of resources, others seem to be bucking the trend.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Sweeps mailer wins with data Direct marketer Publishers Clearing House combines online and offline data, including e-mail information, for a multichannel customer approach

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