DMNews: Uncertain economy, technology boost CRM use

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June 9, 2010 Check out DMNews on your smartphone Today's News Merkle CEO: Uncertain economy, technology to boost CRM use Frank Washkuch Economic instability and advancements in digital communications have combined to create a "perfect storm" for CRM to play a larger role in companies' marketing strategies, according to David Williams, chairman and CEO of Merkle, at his company's CRM Executive Summit in Miami on June 8.   Fat Brain Toys debuts catalog Iris Dorbian Fat Brain Toys, an online and brick and mortar retailer of educational toys, is making its initial foray into direct mail by launching a catalog. Due to arrive in mailboxes this week, the catalog will feature about 140 products from 40 different manufacturers.   Demandbase and LivePerson partner to launch customer engagement app Iris Dorbian Demandbase, a lead generation company, announced June 8 that it has partnered with LivePerson to debut a new software application that integrates LivePerson's live chat platform with Demandbase's Real-Time ID business identification technology. Last month, Demandbase launched its Real-Time ID platform, which identifies and provides information about business persons before they visit a website.   Accenture completes CadenceQuest acquisition Carol Krol Accenture announced it has completed its acquisition of CadenceQuest, a company that specializes in customer data and analytics for retailers. The deal gives the Accenture Interactive division access to CadenceQuest's Customer Insight predictive analytics software and extends the management consulting company's digital, marketing analytics, retail marketing and merchandising expertise.   Staples taps head of e-commerce Iris Dorbian Office supply chain Staples has named Steve Bussberg as senior VP of its Staples Business Delivery division. He replaces Pete Howard, who was named senior VP of Staples Southern Europe. Bussberg will be responsible for the overall operations of Staples Business Delivery, which serves small businesses through catalogs and the company's e-commerce site, Staples.com. The appointment is effective immediately.   From the print edition Merchants prepare for possible postal cuts Frank Washkuch Catalogers and multichannel retailers are beginning to plan their responses to the US Postal Service's possible move to a five-day home delivery schedule.   Search buying after Yahoo-Microsoft deal Search marketers are readying new paid search buy strategies in preparation of the Yahoo-Microsoft search deal, which is expected to be implemented in the US by the holidays. Four experts offer tips   Today's lists and databases Summer Skin Care Buyers Summer Skin Care Buyers - Dataline, Inc. - This file contains known buyers of skin care products. These women purchase the latest cosmetic products to keep themselves looking youthful and radiant. Skin care purchases include products such as facial creams to reverse aging, as well as sunscreens to prevent skin damage.   Direct Mail Responders Goldmine Direct Mail Responders Goldmine - Data Direct Solutions - This file contains an offer for nearly any audience where Internet marketers are looking to hit new customers they are not reaching with current methods, including individuals who are not computer literate but many of whom have discretionary income.   Home Improvement Households by State Home Improvement Households by State - Ethnic Technologies, LLC - This file contains leads for the following industries: fundraising, membership, political, travel, subscription, credit, home mortgages, entertainment, automotive, books, music, long distance and telecommunications.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

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