DMNews: Digital River eliminates 120 positions, outsources customer service

July 17, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement Lower Marketing Costs & Increase Market Share Learn how Multilateral Online Marketing (SEO, PPC, Video, Email) can drive new sales via the Internet, even in tough economic times. Our free guide reveals online marketing tactics that provide immediate results, increased leads & measurable ROAS. Download Free Guide - www.fathomseo.com/battleplan-guide Today's News Digital River eliminates 120 positions, outsources customer service Chantal Todé July 16, 2009 E-commerce service provider Digital River is eliminating 120 positions globally as part of a realignment that will see the outsourcing of its customer service operations and growth in its product development and sales areas. "This is not a downsizing," said Ed Merritt, VP, investor relations at Digital River. By contracting with outsourcing provider Sitel to manage its customer e-mail and phone inquiries beginning September, "the level of service provided to customers will be better than we can provide," said Merritt.   Harte-Hanks brings new talent into Shoppers business Chantal Todé July 16, 2009 Harte-Hanks made a pair of recent hires to its Shoppers business as it looks to build synergy between its print strategy and its online and mobile marketing. So Young Park has been named VP, marketing for PennySaverUSA.com and will oversee brand and consumer marketing for PennySaverUSA's network of sites. Doug Williams has been named VP, e-commerce for PennySaverUSA.com and will oversee online sales, b-to-b partnerships and advertising products.   National Geographic Channel brings TV theme to online game Dianna Dilworth July 16, 2009 The National Geographic Channel (NGC) is using online gaming to help promote the launch of the channel's series Hooked, which premiered Monday.   New company from Forbes.com CEO will "bridge the gap" between old, new media Lauren Bell, Carol Krol July 16, 2009 After stepping down from his current position later this year, Jim Spanfeller, the president and CEO of Forbes.com, will take his digital content expertise to the masses by starting his own media management company. Spanfeller's new business will help traditional media companies bridge the gap that still exists between the analog and the digital marketplace.   Discount retailer Daffy's promotes apartment deal Chantal Todé July 16, 2009 Daffy's Inc., an off-price retailer based in the New York metropolitan region, has launched its first branding campaign with new agency of record Johannes Leonardo that includes a new online presence, a contest to win the lease for an apartment and advertising across multiple channels. The effort is designed to appeal to fashion- and value-conscious shoppers while establishing Daffy's as a leading destination for luxury bargains.   From the Print Edition Rising coupon fraud weighs on marketers Carol Krol Digital coupons help marketers boost brand loyalty at a time when consumers are more budget-conscious than ever. But coupon fraud is growing, making it difficult to make the most of these programs and potentially costing marketers money.   Hardee's uses mobile for name contest Dianna Dilworth Hardee's has joined restaurants such as Pizza Hut, Taco Bell, McDonald's and Cold Stone Creamery with a new mobile marketing campaign designed to reach young adults.   Web Weekly Five questions for: Julian Baim, chief research officer, MRI Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.   more » Today's lists and databases Lottery Store Locations in Texas New list — Lottery Store Locations in Texas — All That Marketing — This file contains locations that sell lottery tickets in Texas. Stores include Stop and Go, Fast Stop, Hollywood Food and Cigar, liquor stores, convenience stores, gas stations and grocery stores.   C4 Healthcare Unlimited-Use E-mail Database New e-mail list — C4 Healthcare Unlimited-Use E-mail Database — PCS Mailing List Company — These doctors, medical specialists, hospitals, hospital administrators, hospital department heads, dentists, dental practices, medical offices, physicians, nurses, laboratories, healthcare management, medical libraries, and healthcare social workers have responded to, purchased, participated in, subscribed or attended seminars, newsletters, publications, conferences and surveys.   Auto Insurance Expiration Dates New list — Auto Insurance Expiration Dates — Focus USA — This file contains postal and phone records of auto owners by the month their auto insurance is due to expire. They individuals have actively sought out auto insurance quotes and responded to marketing campaigns. They also have provided voluntary information on their expiration dates without the use of incentives or sweepstakes.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Design Kitchen consolidated Burger King's efforts into Club BK, a social network for kids Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
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