DMNews: Omnicom plans to cut up to 3,500 jobs

December 19, 2008 Check out DMNews on your smartphone Today's News Omnicom plans to cut up to 3,500 jobs Dianna Dilworth December 18, 2008 The Omnicom Group is planning more layoffs, with its global work force of 70,000 expected to be cut by up to 5%.   DMA postpones B2B Lead Generation Conf. Chantal Todé December 18, 2008 The Direct Marketing Association won't be holding its B2B Lead Generation Conference in 2009, which had been scheduled for April 6 to April 9 in New Orleans and co-presented by BtoB magazine.   Vertis shutting three plants Bryan Yurcan December 18, 2008 Vertis Communications, a provider of print advertising and marketing services, is closing three of its facilities in the wake of its merger with American Color Graphics, resulting in the loss of about 400 jobs.   FedEx cuts pay for top execs Bryan Yurcan December 18, 2008 FedEx Corp. reported its second quarter earnings results today, with revenue up 1% percent from the previous year. It also announced pay cuts for top executives.   Dickinson College turns to Rapid Insight Lauren Bell December 18, 2008 Dickinson College, a liberal arts school in Carlisle, PA, has started using Rapid Insight software to manage application, enrollment and financial aid data.   Debtors list now available December 18, 2008 Interactive Marketing Solutions has introduced the IMS Credit Concerned Consumers list to the market. This list is composed of people who are in debt or are having credit problems and are seeking financial help.   DMNews seeks submissions for 2009 List & Database Guide December 12, 2008 DMNews is seeking submissions for its upcoming 2009 Essential Guide to Lists, Database Marketing and Data Services, which will be published on January 26, 2009. Lists and databases are key components that drive direct marketing campaigns, and developments in technology and audience behavior mean that this is a truly dynamic area. In this Essential Guide, DMNews will showcase these latest trends through expert opinion and original articles.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Bud Light breaks new ground in keyword bidding with rollover video ads Andreas Roell, CEO, Geary Interactive December 15, 2008 Bidding on targeted keywords is not new, but this execution is certainly noteworthy. The ad seen here was based on a content bid for the term "eat and drink."   Playboy debuts mobile programming with Quattro ads Dianna Dilworth December 15, 2008 Mobile-forward brand Playboy has come out with another mobile phone offering. The men's magazine brand has released a six-episode show developed for the mobile phone.   Today's lists and databases American College of Chest Physicians December 19, 2008 New List - American College of Chest Physicians - MGI Lists - Description: This file contains members of the American College of Chest Physicians, who work with chest and respiratory medical issues.   Business Owners by Occupation at Home December 19, 2008 New List - Business Owners by Occupation at Home - Dunhill International List Co. - Description: This file contains mostly small retail and service business owners at their home addresses.   The Black Literary Club December 19, 2008 New List - The Black Literary Club - GT List Services - Description: This file contains Black Literary Club members.   Wholesale Diet Product Buyers December 19, 2008 New Selects - Wholesale Diet Product Buyers - List Connection Inc. - Description: This file contains individuals who are interested in weight loss and have used credit cards to purchase a diet product.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest. As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season. Best regards, Wendy Weber President Crandall Associates, Inc. wendy@crandallassociates.com www.crandallassociates.com THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 30 Under 30 The young and the restless in DM DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read. Online Exclusive The Economic Challenge: E-mail success in a tough economy The second in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.

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