DMNews: Macy's undergoes significant restructuring

February 3, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Macy's undergoes significant restructuring Chantal Todé February 02, 2009 Macy's Inc. is undergoing a significant restructuring designed to prepare the company for growth once the economy recovers. The series of moves including a net reduction of approximately 7,000 positions, reorganizing the back end of the business into a single operating structure and expanding the "My Macy's" local store initiative that was launched last year.   E-commerce is flat as a percentage of total retail sales Chantal Todé February 02, 2009 E-commerce sales grew by 13% in 2008 for a total of $141.3 billion, according to a new report from Forrester Research Inc. However, as a percentage of total US retail sales, e-commerce volume in 2008 was flat compared to 2007 at 5%. E-commerce growth for many companies in 2008 was slowest it has ever been and that momentum will carry over into 2009, during which Forrester predicts e-commerce sales will gain 11%.   UK agency Dare makes inroads in US Nathan Golia February 02, 2009 UK-based digital agency Dare Digital is planning to expand into the US market with a New York office. The company has tapped James Cooper to begin the process of establishing its presence in the US.   American Express and Diane von Furstenberg extend partnership for Fashion Week Dianna Dilworth February 02, 2009 American Express is extending its partnership with fashion designer Diane von Furstenberg for a loyalty offer to card members during Mercedes-Benz Fashion Week in New York.   Christian travelers get own title Lauren Bell February 02, 2009 Travel with Spirit, a Christian travel magazine, launched January 27.   Automobile owners list now available February 02, 2009 Suwanee, GA-based DirectInnovations Inc. has introduced the Drive: Comprehensive Direct Response Sourced Automobile Ownership list to the market. This list contains vehicle owners who have purchased extended warranties.   In This Week's Print Edition CRM pays off all year Lauren Bell February 02, 2009 Boosting loyalty efforts is essential for companies who do most of their sales during the holidays.   Should loyalty programs be exclusive? February 02, 2009 Loyalty programs can reward loyal customers and aid retention — important in this global economic recession. But should every customer be an equal member? Our experts weigh in   Today's lists and databases Steinhausen Watch Buyers February 03, 2009 New Selects - Steinhausen Watch Buyers - Leon Henry Inc. - Description: This file contains people who have bought high quality watches.   Woodwork Magazine February 03, 2009 New List - Woodwork Magazine - List Services Corporation - Description: This file contains people who have subscribed to Woodwork Magazine, which caters to craftsmen, artists and hobbyists.   Car and Truck Enthusiast Masterfile February 03, 2009 New List - Car and Truck Enthusiast Masterfile - Integrated Business Services - Description: This file contains car and truck owners.   TriSlim - A Body Transmormation Formula February 03, 2009 New List - TriSlim - A Body Transmormation Formula - American Name Services - Description: This file contains health conscious people who have bought TriSlim's Powerful Body Transformation Formula.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Online Exclusive Dos and don'ts: Measuring social media Todd Tweedy, CEO, Audience Machine Inc. and Chris Cunningham, founder and CEO, Appssavvy discuss best practices for applying analytics to social media campaigns. Click here to read.  FREE WHITEPAPERS View More Research
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