DMNews' Database Weekly: Acxiom acquires Quinetix

November 20, 2008 News Acxiom acquires Quinetix Lauren Bell November 19, 2008 Acxiom Corp. has acquired Quinetix LLC for an undisclosed sum. The acquisition adds to Acxiom's consumer insight and analytics capabilities and plays into the strategy outlined by the company's CEO and president, John Meyer, when he joined the company in February.   Discovery to use TRA's single-source database Lauren Bell November 14, 2008 Discovery Communications, the parent company of Discovery Channel and TLC, has signed on as a client of TRA's Media TRAnalytics 370,000-household, single-source database. The database, introduced in February, matches second-by-second information from home set-top boxes to actual product purchases at the household level.   Loyalty programs work as one Lauren Bell November 14, 2008 Lodging conglomerate InterContinental Hotels Group (IHG) has become the first hotel to join the Global Points Exchange (GPX) on Points.com. GPX, which has been operating in beta for a few months, allows users to set values on their earned rewards points and miles from a variety of loyalty programs, and then trade them for points accrued by other GPX members.   Complement analytics with consumer input Jean Thilmany November 17, 2008 Web analytics has expanded to include surveys that provide direct customer feedback about online behavior.   Arthritis Foundation renews contract with Merkle Jonathan Mack November 13, 2008 Database marketing agency Merkle has announced that the Arthritis Foundation, the largest private nonprofit organization devoted to arthritis research, has renewed its marketing contract. Merkle will continue to provide database management, strategic advice, printing, mailing response and list support and fundraising insight among other services for the Atlanta-based Arthritis Foundation.   Column Web analytics and CRM, together at last John Bastone, global product marketing manager, SAS Customer Intelligence Solutions November 19, 2008 As the Web plays an increasingly strategic role in customer engagement, marketers are scrambling to better understand, measure and act upon information gleaned from this medium. It has been well-documented that we are in the midst of an information explosion, and the Internet has served as its fuse. Amidst the bits of data that companies try to reassemble on an ongoing basis, perhaps no area has proved as vexing as that of the data generated from the Web.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Publicis Group acquires Tribal

November 20, 2008 Advertisement Get a 25% Bonus on Main News E-mail List! - Take a Test Drive Tap Into Our 1.4 Million Opt-in Subscribers for Results! • $81,000 is the mean household income • 94% shop online • 65% of households have an investment portfolio Newsmax's Main News email list is a highly responsive email list that works great for high-ticket offers, lifestyle, investments, health, drugs and more. Go Here Now For Media Kit - Email nancy@newsmax.com or Call 1-888-766-7542 ext 1286 Today's News Publicis Group acquires Tribal Mary Elizabeth Hurn November 19, 2008 Publicis Groupe has acquired Tribal, a São Paulo-based digital agency that offers brand planning, interactive campaign development and advanced marketing technologies.   Hayzlett named Kodak CMO Chantal Todé November 19, 2008 Jeffrey Hayzlett has been named CMO of Eastman Kodak Company, effective January 1. As CMO, Hayzlett will be responsible for the firm's worldwide marketing operations, including the design and implementation of all marketing strategies, investments, policies and processes.   Acxiom acquires Quinetix Lauren Bell November 19, 2008 Acxiom Corp. has acquired Quinetix LLC for an undisclosed sum. The acquisition adds to Acxiom's consumer insight and analytics capabilities and plays into the strategy outlined by the company's CEO and president, John Meyer, when he joined the company in February.   Retailers work on e-mail subscriptions: EEC study Dianna Dilworth November 19, 2008 Retailers are getting savvy about e-mail sign ups, according to the third annual Retail Email Subscription Benchmark Study, put out by The Email Experience Council (EEC), the e-mail marketing arm of the Direct Marketing Association. The new study found that retailers are putting more focus on list hygiene, with 38% of retailers surveyed asking subscribers to confirm their e-mail address by re-entering it when opting in. This is up from 27% last year.   Sapient, Shubert partner on Telecharge.com Bryan Yurcan November 19, 2008 Marketing services firm Sapient Interactive announced today it has partnered with Shubert Ticketing, a provider of ticketing services throughout the US, to revitalize its Telecharge.com Web site.   Coffee chain to tie sales to donations Bryan Yurcan November 19, 2008 Specialty coffee chain Dunn Bros. has launched a unique giving program to raise funds for community organizations.   Crohn's and Colitis Foundation list now available November 19, 2008 Direct Media has introduced the Crohn's and Colitis Foundation of America list to the market. This list is comprised of people who have made donations to the Crohn's and Colitis Foundation of America in order to fund research, treatments and medical institutions involved with these digestive diseases.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Organic growth is harder to come by Lauren Bell November 17, 2008 Recent results posted by Whole Foods Market have stirred some doubts about the health of the organic food mar­ket in today's economy. The store, which focuses on organic and natural foods, reported a drop in comparable-store sales of 2.1% and a 3.3% decrease in same-store sales for the first five weeks of its first fiscal quarter ending November 2.   Behavioral targeting Chantal Todé November 17, 2008 Proclivity's Sheldon Gilbert discusses the nuances of behavioral targeting.   Today's lists and databases Cell Phone Subscriber Masterfile November 20, 2008 New List - Cell Phone Subscriber Masterfile - Accurate Data Base LLC - Description: This file contains US cell phone subscribers.   Hybrid Car Owners November 20, 2008 New List - Hybrid Car Owners - NobleVentures - Description: This file contains owners of hybrid vehicles. These are generally environmentally conscious people.   Latino Connection - Direct Response Spanish Speakers November 20, 2008 New List - Latino Connection - Direct Response Spanish Speakers - Sound Beach Marketing Partners LLC - Description: This file contains people and households with a record of respond­ing to Spanish language offers.   Charming Shoppes Package Insert Program November 20, 2008 New Inserts - Charming Shoppes Package Insert Program - Media Horizons Management - Description: This file contains buyers from Charming Shoppes Inc., which sells plus-size clothing for women.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Social media shares the spotlight in larger campaigns It is fast becoming a staple in integrated campaigns but social media still works best as a component in a larger initiative, say experts. Three campaigns offer examples of how you can harness the power of this burgeoning channel. Click here to read.  FREE WHITEPAPERS View More Research DMNews Jobs Market Direct Mail Marketing Manager Dow Jones & Co.   South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc.   United States Senior Account Executive MindFire Inc.   Multiple locations, United States DM/ Direct Response Copywriter Provide Commerce San Diego, California VP - Operations/Traffic Management V12 Group Red Bank, New Jersey Director, Direct Marketing Marketing Architects, Inc. Minneapolis, Minnesota Merkle, DMNews celebrate agency's 20 years   Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.