Acxiom Corp. has acquired Quinetix LLC for an undisclosed sum. The acquisition adds to Acxiom's consumer insight and analytics capabilities and plays into the strategy outlined by the company's CEO and president, John Meyer, when he joined the company in February.
Discovery Communications, the parent company of Discovery Channel and TLC, has signed on as a client of TRA's Media TRAnalytics 370,000-household, single-source database. The database, introduced in February, matches second-by-second information from home set-top boxes to actual product purchases at the household level.
Lodging conglomerate InterContinental Hotels Group (IHG) has become the first hotel to join the Global Points Exchange (GPX) on Points.com. GPX, which has been operating in beta for a few months, allows users to set values on their earned rewards points and miles from a variety of loyalty programs, and then trade them for points accrued by other GPX members.
Database marketing agency Merkle has announced that the Arthritis Foundation, the largest private nonprofit organization devoted to arthritis research, has renewed its marketing contract. Merkle will continue to provide database management, strategic advice, printing, mailing response and list support and fundraising insight among other services for the Atlanta-based Arthritis Foundation.
John Bastone, global product marketing manager, SAS Customer Intelligence Solutions November 19, 2008
As the Web plays an increasingly strategic role in customer engagement, marketers are scrambling to better understand, measure and act upon information gleaned from this medium. It has been well-documented that we are in the midst of an information explosion, and the Internet has served as its fuse. Amidst the bits of data that companies try to reassemble on an ongoing basis, perhaps no area has proved as vexing as that of the data generated from the Web.
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