DMNews: Merkle acquires CognitiveData

May 18, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Webcast: Today's News Merkle acquires CognitiveData Chantal Todé, Lauren Bell May 18, 2009 Database marketing agency Merkle has acquired data quality services provider CognitiveData, a company that has quickly grown since coming on the scene in 2001 as a result of its proprietary data hygiene technology. Terms of the deal were not disclosed. The move reflects the growing importance of data and analytics to today's marketers and, therefore, to marketing service providers and agencies.   New Toyota Prius push looks to reach masses Lauren Bell May 15, 2009 Toyota and its AOR Saatchi & Saatchi LA are launching a nationwide, integrated campaign to promote the new, third-generation Toyota Prius.   Judge issues restraining order in robocalls suit Nancy Kearney May 15, 2009 A federal court judge today issued a temporary restraining order against telemarketing company Voice Touch Inc., of Florida, and its business partner, Illinois-based Network Foundations LLC, from making any further calls in violation of the National Do Not Call Registry and other provisions of the Telemarketing Sales Rule (TSR) and the FTC Act.   Tucson Citizen shuttered, despite bids Lauren Bell May 15, 2009 On Saturday, May 16, Gannett Co. is publishing the last print edition of its Arizona-based daily the Tucson Citizen. The 20,000-circ paper — Arizona's oldest — will live on as a Web site that focuses only on opinions, with no news or community updates. Gannett will uphold its joint publishing partnership with Lee Enterprises' Arizona Daily Star, also based in Tucson.   Datran upgrades e-mail tool to support incremental revenue Cara Wood May 15, 2009 Digital marketing technology provider Datran Media is rolling out its first cloud-based version of StormPost this week to clients including The Washington Times and MediaNews Group. The platform's fifth release automates the process of selling banner advertising within newsletters as well as improves the audience metric reporting due to client requests.   Editorial: The USPS needs help Nancy Kearney May 18, 2009 In reviewing my own mail over the past several months, in addition to all the e-mails and texting, I've notice a couple of things that have now become standard. One, I'm using less checks, because I'm paying all of my bills, with the exception of rent, online. As a result, that book of stamps that used to last less than a month now carries me through for quite some time. And that's the problem.   Catholic greeting card buyers available at e-mail May 14, 2009 Trinity Direct introduces the Catholic Greeting Card Buyers @ E-Mail Address list to the market. The company already offers a postal list of the same prospects. This file contains Catholics who have made a purchase for greeting cards.   In This Week's Print Edition The new age of direct agencies Sharon Goldman May 18, 2009 As the economy sputters, marketers now offer a front seat to direct and digital agencies who offer measurement and ROI. But, in DMNews' first annual Agency Business Report, we found that DM agencies also continue to evolve in order to stay relevant in a complex age of cross-channel marketing.   Social media rises in pet pushes Dianna Dilworth May 15, 2009 Pet marketers are finding that social media is helping connect owners to pets, pets to owners and pet products to both, in what is expected to be a $45.4 billion industry this year.   Web Weekly Problem Solver: "How can I integrate social media with my e-mail marketing program?" May 15, 2009 The rise of social media is creating an exciting inbound marketing channel that serves as an excellent complement to outbound email marketing efforts. Marketers who allocate the time and resources to integrate programs can realize synergies - driving incremental revenue while creating positive customer experiences. Here are five tips to help you integrate social media with your e-mail programs and ensure you're getting the most out of them.   more » Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Northrope Small Business May 18, 2009 New list — Northrope Small Business — Infinite Media — This file contains executives and entrepreneurs who run small businesses. They have made several purchases in the past 3 months. Average number of employees in these businesses is 12. All own computers.   Schwan's Home Service Inc. Catalog Blow In Program May 18, 2009 New insert program — Schwan's Home Service Inc. Catalog Blow In Program — Intellivent Group — Inserts are placed in the Schwan's Home Service Inc. catalog, which offers items, recipes, savings and tips to homeowners. Seventy-eight percent of prospects are female, average age is 42, 92% are married and average income is $62,000.   Jack Stack Barbecue May 18, 2009 New list — Jack Stack Barbecue — RMI Direct Marketing — This file contains people who have ordered meals online through jackstackbbq.com, or subscribed to the company's catalog. Jack Stack's audience is mostly over 40 years of age, and earns more than $75,000 per year. Suggested usage includes offers for the home, cooking goods, gifts and travel.   Finance Professionals May 18, 2009 New list — Finance Professionals — eTargetMedia.com Inc. — This file contains finance professionals such as accountants, CPAs, financial planners, auditors, bookkeepers, and purchasing agents.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey

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