DMNews' Database Weekly: Unilever tapping voice of the customer in call centers

September 25, 2008 News Unilever tapping voice of the customer in call centers Lauren Bell September 24, 2008 In an effort to improve the consumer experience and gather better customer information, Unilever has started using Astute Solutions' RealDialog tools in its call centers. RealDialog uses a linguistics engine to analyze customers' questions in their own words and then provide contact center agents with conversational responses.   Georgia tourism gets a CRM boost Lauren Bell September 22, 2008 The Georgia Department of Economic Development has equipped its tourism Web site with OpenTravel CRM. It will use the system largely to enhance its brochure fulfillment, with the goal of trimming two to three days off of the fulfillment process.   Reed Elsevier set to acquire ChoicePoint, minus public records business Lauren Bell September 19, 2008 Reed Elsevier Inc. has agreed to divest some of its ChoicePoint assets in order for its $4.1 billion acquisition of ChoicePoint Inc. to be approved by the FTC.   HSBC taps SAP to link to corporate clients Lauren Bell September 18, 2008 In an effort to provide a better customer experience, the HSBC Group has tapped the SAP NetWeaver platform to streamline and automate communications between the bank and its corporate clients.   Focus Worldwide forms Hong Kong partnership Bryan Yurcan September 18, 2008 Focus Worldwide, the international division of Focus USA, has entered into a strategic partnership with Datatrade Ltd. of Hong Kong. The two companies will work to help multinational companies that are trying to launch or grow their marketing efforts throughout greater China.   Column Multisourced lists — responsive, hot and enhanced Ari Ginsberg, president, Contact Marketing LLC September 24, 2008 Postage is rising, response rates are dropping and we have exhausted and saturated the traditional response files. However, finding a new source of recent buyers who responded to direct mail, is very hard to come by.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: NRF forecasts slight increase in holiday sales

September 25, 2008 Advertisement Today's News NRF forecasts slight increase in holiday sales Chantal Todé September 24, 2008 During a conference call this week with reporters, the National Retail Federation and Bigresearch said that many of the same factors that have hurt retail sales much of this year will continue to have a negative impact during the upcoming holiday season.   Mobile and online ad networks expand during Ad Week Dianna Dilworth September 24, 2008 Online giants Microsoft, Yahoo and AOL are taking advantage of Advertising Week in New York to release a host of new offerings. Microsoft struck its first mobile syndication deal in the US by forging a new partnership with CNBC.com, part of Microsoft's push to expand its mobile efforts in the US.   Unilever tapping voice of the customer in call centers Lauren Bell September 24, 2008 In an effort to improve the consumer experience and gather better customer information, Unilever has started using Astute Solutions' RealDialog tools in its call centers. RealDialog uses a linguistics engine to analyze customers' questions in their own words and then provide contact center agents with conversational responses.   EBay phases out paper payments in US Bryan Yurcan September 24, 2008 Ebay has said that, as of November, checks and money orders will no longer be allowed as payment methods on its site. US customers will have to pay for purchases with eBay's subsidiary PayPal; use a credit or debit card; use credit card processing service ProPay; or pay upon pickup.   MarketBridge launches financial services practice Mary Elizabeth Hurn September 24, 2008 Marketing and sales professional services company MarketBridge has launched a financial services practice. Tim Furey, CEO of MarketBridge, said this move is an attempt to meet the needs of the changing economy and financial landscape.   Women's magazine readers list available September 24, 2008 The Millard Group has introduced the All You magazine list to the market. These are mostly women who are looking for tips and advice on healthy recipes, hair and beauty, fashion, relationships, do-it-yourself decorating and home repair projects.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition To win a Caples award, get creative Douglas Quenqua September 15, 2008 In many ways, the secret to winning a Caples Award isn't that different from winn­ing any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.   To gain market share in a recession, try social marketing Sara Holoubek September 22, 2008 While some economists fear that the US economy borders on recession, especially in the wake of the Federal Reserve's bailout of AIGlast week, there is little doubt that the marketing and media industry is already suffering.   Is shipping given away too easily? September 22, 2008 Free shipping can add appeal to a retailer's overall offer; however, the incentive has become fairly common and more costly for retailers to deliver. Our experts offer different perspectives.   Today's lists and databases Haband Masterfile September 25, 2008 New Selects - Haband Masterfile - Millard Group - Description: A buyer of domestic products select has been added to this file, which contains buyers from Haband. These consumers are generally more than 50 years old and married homeown­ers with an average income of more than $35,000. Fifty-seven percent of prospects purchase by credit card. The domestics select includes buyers of bed­ding, bath and other home goods.   Color Management Professionals from Digital Output September 25, 2008 New List - Color Management Professionals from Digital Output - Statlistics - Description: This file contains readers of Digital Output, a publication that covers the electronic publishing field including service bureaus, commercial in-plant printing, short run printers, color separators, in-plant printers, corporate in-house services, reprographic services, advertising agencies graphic/design studios, digital photographers, and mul­timedia professionals.   Institutions Masterfile September 25, 2008 New List - Institutions Masterfile - Dunhill International List Co. - Description: This file contains various institutions, such as universities, church­es, and hospitals, with contact names.   CDS Xpress Moves — Canadian New Movers File September 25, 2008 New List - CDS Xpress Moves — Canadian New Movers File - American List Counsel - Description: This file contains people who have reported a change of address to CDS Xpress Moves, a database of magazine subscribers.   Classifieds Account Coordinator Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred. Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email. Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds ENTER NOW The John Caples International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry. Do's and Don'ts: Building e-mail lists DMNews asked two experts for their two cents on how to care for your growing house file and encourage those all-important opt-ins. Click here to read. WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market Director of Online Marketing Giant Eagle, Inc   Pittsburgh, Pennsylvania Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.