DMNews: Google releases behavioral advertising

March 12, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Google releases behavioral advertising Dianna Dilworth March 11, 2009 As privacy groups continue to push for legislation around behavioral targeting, Google has introduced its version of this kind of advertising that serves up ads based on a consumer's previous online activities. Calling it "interested-based advertising," Google is launching the service in beta on YouTube and partner sites. The ads will pull from categories of interest such as sports, gardening, cars or pets, based on the types of sites and pages a consumer visits.   SEMPO cuts US search spend estimates by over $2 billion Mary Elizabeth Hurn March 11, 2009 The Search Engine Marketing Professional Organization (SEMPO) estimates that search engine marketing (SEM) will total $13.5 billion for 2008. This number is down from an estimate of $15.7 billion made early last year, according to SEMPO's yearly State of Search Engine Marketing study. SEMPO projects that 88% of the $13.5 billion is being spent on paid search advertisements, 11% on natural search engine optimization (SEO) and 1% on SEM technologies including leasing, agency solutions and in-house development, according to the study, conducted by Radar Research.   Disney launches fan membership program Chantal Todé March 11, 2009 Disney has launched a comprehensive membership program called D23 that includes a subscription to a new quarterly publication, offers to attend special events and purchase exclusive merchandise and a membership certificate and card. The program is the first official community for Disney fans, according to a statement from the company.   Texas bank engages with voice-of-the-customer Lauren Bell March 11, 2009 Texas-based Frost Bank has tapped Allegiance Inc. to add voice-of-the-customer capabilities to its CRM approach. Frost, the banking, investments and insurance subsidiary of Cullen/Frost Bankers Inc., will use Allegiance's CustomerPulse and ActiveSurvey tools as part of an effort to improve customer loyalty and reduce churn.   eWayDirect adds social networking to platform Bryan Yurcan March 11, 2009 eWayDirect, an e-marketing services provider, has added customer-centric social networking communities to its platform. The new platform offers private branded communities, rather than Facebook or Myspace, that enable companies to stay in touch with their customers, establish trust and use viral growth to bring new customers on board, the company said.   Rodale closing Best Life Jonathan Mack March 11, 2009 Rodale Inc. will close men's magazine Best Life after the May issue, according to reports. Parent company Rodale would not comment on the reports. Best Life, which was founded in 2004, had a circulation of about 500,000.   Catalog insert program now available March 11, 2009 American List Counsel has introduced the As We Change Catalog Blow-In program to the market. This insert program offers the opportunity to have an insert placed in the As We Change catalog, which offers products and information about the aging process to women aged 40-plus.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. A sick place to live March 09, 2009 Coverall Health-Based Cleaning System wanted to reach businesses that hire commerical cleaning services with a message beyond looking clean. So they launched an integrated campaign that brought germs to life through characters such as Missy Coli, Sal and Ann Monella and Mike Robe.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Copyrights settlement for Google Book Search may create new ad opportunities Mary Elizabeth Hurn March 09, 2009 As part of last year's class-action settle­ment with groups of authors and publishers, Google has launched a worldwide print legal notice campaign targeting owners of book copyrights. Per the settlement, Google had to inform copyright holders in a way that was considered by the courts to be "reason­able and practicable," which basically means buying a print ad in every country.   DMNews talks with Kevin Chou, CEO, Watercooler Inc. March 09, 2009 Watercooler Inc. CEO Kevin Chou tells DMNews about his post-Super Bowl Facebook campaign to drive sales of Pittsburgh Steelers' gear   Today's lists and databases Savvier Fitness Product Buyers March 12, 2009 New Selects - Savvier Fitness Product Buyers - List Services Corporation - Description: This file contains buyers of fitness products and videos from Savvier Fitness.   Vacation and Travel Enthusiasts March 12, 2009 New List - Vacation and Travel Enthusiasts - eTargetMedia.com Inc. - Description: This file contains people who are interested in vacationing and travelling and have requested information and offers regarding vacation packages, cruises, flights and hotels.   Wine & Cheese Fanatics from Listopedia Consortium March 12, 2009 New List - Wine & Cheese Fanatics from Listopedia Consortium - Marketing Advisory Group Inc. - Description: This file contains people who enjoy drinking wine and eating cheese.   Physician by Specialty March 12, 2009 New List - Physician by Specialty - PCS Mailing List Company - Description: This file contains doctors, physicians and specialists such as family physicians, pediatricians, surgeons, cardi­ologists and pulmonologists and internal medicine physicians.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Problem Solver: How can I turn anonymous Web visitors into leads? SugarCRM's Martin Schneider explains how to turn analytics stats into quantifiable leads. Click here to read. Global Creative Jam March 19, 2009 in New York, NY Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company TIME IS RUNNING OUT Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Disney launches fan membership program

March 12, 2009 News Disney launches fan membership program Chantal Todé March 11, 2009 Disney has launched a comprehensive membership program called D23 that includes a subscription to a new quarterly publication, offers to attend special events and purchase exclusive merchandise and a membership certificate and card. The program is the first official community for Disney fans, according to a statement from the company.   Texas bank engages with voice-of-the-customer Lauren Bell March 11, 2009 Texas-based Frost Bank has tapped Allegiance Inc. to add voice-of-the-customer capabilities to its CRM approach. Frost, the banking, investments and insurance subsidiary of Cullen/Frost Bankers Inc., will use Allegiance's CustomerPulse and ActiveSurvey tools as part of an effort to improve customer loyalty and reduce churn.   Building loyalty on a busted budget in 2009 March 09, 2009 Today's marketers know that retaining existing customers is less expensive than obtaining new ones, so building loyalty in an era of squeezed budgets is essential. Four experts discuss how to boost your efforts   Problem Solver: How can I turn anonymous Web visitors into leads? Martin Schneider, director of product marketing, SugarCRM March 06, 2009 So, you've spent a lot of time and resources building a killer Web site; one that you know is attracting a lot of visitors every day. But there is just one problem: you have no idea who is coming to your site and clicking around. The Web is a great tool for casting a wide net and reaching millions of potential customers, and with a few simple tweaks to your site, you can take the anonymity out of the equation.   Column This wake-up call would have major consequences if ignored Bob Barker March 11, 2009 A recent report by the CMO Council, Calibrate How You Operate, can be summarized by its bold opening statement: "Marketing is the most challenged and most complex business unit." The report serves as a timely and serious wake-up call for both marketers and senior management to understand that, although the marketplace has changed beyond all recognition due to Web 2.0 and the explosion in digital — marketing technology and process have not kept up with the changes.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Lists and Databases 101 Jonathan Mack March 11, 2009 With a language all its own, the world of database marketing can be a jargon-filled journey. But if you don't know a compiled list from a custom select, don't worry — Jonathan Mack presents the lowdown on lists- and database-speak right here.   The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.