DMNews Digital Insider: Atkins launches sampling campaign to grow e-mail database

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January 5, 2010 Check out DMNews on your smartphone Inside Digital Atkins launches sampling campaign to grow e-mail database Mary Elizabeth Hurn Weight management program and food company Atkins Nutritionals has launched a sampling campaign to grow the company's e-mail and direct mail database. The multimillion dollar campaign includes TV, print and online advertising, all of which drive consumers to the redesigned Atkins.com.   Latest News Report: Direct and digital M&As up in Q4 2009, trend to continue in 2010 Carol Krol Direct and digital mergers and acquisitions increased in the fourth quarter of 2009 compared with the third quarter in terms of deal value and number of deals, according to investment banker Petsky Prunier, which released its quarterly "Deal Notes" on December 31. Petsky Prunier specializes in the direct and digital sector.   PCH campaign highlights instant prize sweeps Kevin McKeefery In a departure from its traditional approach, Publisher's Clearing House has launched a multichannel campaign for its annual January sweepstakes. The contest this year features "Instaprize" which offers a grand prize of $10 million to consumers, who find out whether they have won within 48 hours. Creative was handled in-house, with KSL Media assisting with television buying, and 360i handling online media buys.   Holiday e-commerce sales up 5% as more shoppers migrate online Carol Krol E-commerce sales jumped 5% to $27 billion for the 2009 holiday shopping season compared with a year ago, according to ComScore. The online measurement firm released the data on Dec. 30 based on online sales tallied November 1 through Christmas Eve.   Expedia addresses ambivalence with direct campaign Kevin McKeefery Travel booking site Expedia has launched a direct marketing campaign to differentiate the brand from other travel search engines. The campaign highlights both Expedia's convenience of use and the value of booking hotel and flight plans together on the site.   Nationwide debuts second iPhone app Dianna Dilworth Nationwide Insurance has introduced an iPhone application called Cartopia, which is designed to help consumers shop for both new and used cars. The goal of the app, which launched December 16, is to acquire new customers by building the insurance brand into the car-buying experience.   Opinion How to Market More Effectively with Video Melody King, VP of sales and marketing, Treepodia Adding product videos to your website can steer traffic away from the competition and improve your own site's stickiness. Videos do wonders for viral marketing; in addition, customers who view videos are shown to be 85% more likely to convert, according to our own research. So how do you go about adding videos and ensuring they'll be effective?   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Take Advantage of pharma SEM: Your Rx for success Dan Brough, SVP, search director, Draftfcb Hitwise reports that medical searches made up 45% of total online traffic from all categories last year, and eMarketer says online ad spend by the pharmaceutical industry is expected to reach $2.2 billion in 2011 — up from $1.2 billion in 2008. Search engine marketing (SEM) is growing within the pharma arena.   32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Home Depot changes digital, CRM agencies; Atkins launches campaign to grow e-mail

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January 5, 2010 Check out DMNews on your smartphone Today's News Home Depot taps MRM for digital, CRM Kevin McKeefery Home Depot has shifted digital marketing and CRM responsibilities from Engauge and Digitas, respectively, to MRM Worldwide.   Atkins launches sampling campaign to grow e-mail database Mary Elizabeth Hurn Weight management program and food company Atkins Nutritionals has launched a sampling campaign to grow the company's e-mail and direct mail database. The multimillion dollar campaign includes TV, print and online advertising, all of which drive consumers to the redesigned Atkins.com.   InterContinental Hotels picks StrongMail to streamline e-mail marketing Dianna Dilworth InterContinental Hotels Group (IHG) has selected e-mail vendor StrongMail to manage its e-mail marketing efforts and deliverability. Under the terms of the partnership, set to be announced January 5, IHG will work with the vendor to streamline its e-mail marketing messaging across brands and campaigns.   Nutrition 21 sells DM business to Nature's Products Frank Washkuch Nutrition 21, a developer and marketer of dietary supplement ingredients, has sold its direct response and retail businesses to Nature's Products, a consumer health goods maker. The sale price was approximately $3.2 million plus the assumption of designated liabilities, according to Nutrition 21's December 30 statement on the sale.   SMS gets North American Affinity lists North American Affinity Clubs awarded Specialists Marketing Services management of its lists January 1.   From the print edition Direct pays off across borders Chantal Todé Savvy US direct marketers recognize the growth potential in international markets, where an uptick in ad spending is expected this year. However, even the most successful international marketers recognize that reaching consumers in other countries isn't without its challenges — such as the need to address local languages and regulations.   Creative solutions from Stanford Alpine Chalet, Pioneer, Karmaloop Dianna Dilworth, Nathan Golia, Carol Krol Stanford Alpine Chalet uses e-mail to keep a full house; Pioneer Electronics sounds off on forums; Karmaloop adds video   Today's lists and databases Happy Birthday Promotions New list — Happy Birthday Promotions — ListAbility Inc. — This file contains people by their birthday.   Amazing Grant Search New list — Amazing Grant Search — Dart Data — This file contains consumers who sought information on government grants online and found a site promising an opportunity to obtain federal grant money. This site offered them a chance to enter their credit card information and enroll in a one-week trial of the negative option site.   U.S.L.M. (U.S. Liquidation Merchandise) New list — U.S.L.M. (U.S. Liquidation Merchandise) — O'Neill Marketing — This file contains people who paid $22 to cover shipping and handling for merchandise including televisions, jewelry, cell phones and laptops.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 32nd Caples awards finalists announced Click here to view Deadline to nominate direct and digital all stars for 30 under 30 is February 1 CLICK HERE to nominate someone today 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Sammy Patel at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.