DMNews: Men's Wearhouse recruits "prom reps," Mark Russell to head Wunderman Toronto

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March 10, 2010 Check out DMNews on your smartphone Today's News Men's Wearhouse launches tuxedo campaign for prom season Dianna Dilworth Retailer Men's Wearhouse is conducting a viral campaign to promote tuxedo rentals during prom season. The effort encourages teenagers to sign up to be a "prom rep" for the chance to win a free tuxedo or a Chevrolet Camaro. The effort, launched at the end of last month, runs through July.   Russell picked to lead Wunderman Toronto, three Blast Radius offices Kevin McKeefery Wunderman has named Mark Russell president of Wunderman Toronto and managing director of Blast Radius' Detroit, Chicago and Toronto offices, effective March 8. Russell reports to Trish Wheaton, global CMO of Wunderman and chair of Wunderman Canada, and Gurval Caer, CEO of Blast Radius.   24/7 Real Media integrates service with Omniture tool Dianna Dilworth 24/7 Real Media has partnered with Omniture to update its Open AdStream Web ad management platform, and integrate it with Omniture's SiteCatalyst tool. The goal of the integration, effective March 9, is to make ad buying more targeted for publishers and advertisers by combining analytics and ad serving.   Digital spend to beat print advertising this year: Outsell Frank Washkuch Companies will spend more on digital and online marketing than print advertising for the first time in 2010, according to projections from Outsell, a research and advisory firm for publishing and information companies.   RMI CEO Stein dies at 58 Nathan Golia Martin Stein, CEO of RMI Direct Marketing, died March 8 after a battle with cancer. He was 58.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   From the print edition CARE reaches donors by joining social, search Dianna Dilworth Marketers can reach more than just Facebook friends or Twitter followers with real-time messaging now that search engines index the latest updates from social media sites.   Mobile marketing reaches tech targets For marketers of technology products and services, the mere fact that consumers can receive and respond to the latest mobile ad technology serves as a pre-qualifier. Our experts discuss strategies and tactics   Today's lists and databases National Mail It Shared Mail New insert program — National Mail It Shared Mail — Choice Media — This file offers insert or on-page placement in a direct mail package.   Commercial Carrier Journal New list — Commercial Carrier Journal — The Information Refinery — This file contains recipients of Commercial Carrier Journal.   Magellan Masterfile Republican Donors New list — Magellan Masterfile Republican Donors — Pinnacle List Company — This file contains donors who have contributed to state level Republican candidates and/or Republican issue committees.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
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