Friday, October 31, 2008

DMNews: Google, WPP create research grant program

October 31, 2008

Today's News

Caribou Coffee debuts mobile coupon offer

Dianna Dilworth October 30, 2008

Caribou Coffee Company is ringing up a new promotional strategy with a new partnership with mobile couponing firm Cellfire.
 

Christian Science Monitor to go weekly

Lauren Bell October 30, 2008

Daily newspaper The Christian Science Monitor will cut its frequency and focus more heavily on its Web products in 2009.By April, print will be limited to a weekly, weekend edition, with longer analytical stories. As part of the paper's new, Web-focused strategy, daily e-newsletters will be available by subscription, and the Web site, CSMonitor.com, will be upgraded and updated more regularly. The new site also will provide more opportunity for interaction between the Monitor and its readers.
 

Fresh Address acquires Return Path's e-mail change of address business

Dianna Dilworth October 30, 2008

FreshAddress, an e-mail change of address services firm, has signed an agreement to purchase Return Path's ECOA business in an undisclosed deal.
 

WPP: US, UK communications services markets hit hardest by financial crisis

Chantal Todé October 30, 2008

Communications holding group WPP Group reported revenues rose by 16.2% in the third quarter ended September 30. On a constant currency basis, revenues were up 6%.
 

Ad Club panel offers perspectives on search

Mary Elizabeth Hurn October 30, 2008

Search experts discussed search engine recommendations and the value of pay-per-click ads at a panel discussion today on "Smart Choices in Search Advertising."
 

Walter Karl launches lead generation network

Bryan Yurcan October 30, 2008

Walter Karl Interactive today announced the launch of The Optimization Network, a business-to-business and business-to-consumer lead generation network.
 

DMNews Weekly Online Poll

Click the image below to vote in DMNews' weekly online poll


Survey Image


In This Week's Print Edition

Creative campaigns from Coverall Cleaning System, Power-Save Energy and Tappening

October 27, 2008

Coverall Health-Based Cleaning System's integrated campaign cleans up; Power-Save Energy Co.'s DRTV campaign shines; and Tappening's political approach opens the tap on results.
 

SMS is just the beginning for far-reaching mobile marketing

Bryan Yurcan October 27, 2008

In a slow economy, marketing and adver­tising budgets are often among the first to be "restructured" or "scaled down" by companies. However, marketers should view these times as a strategic opportunity to reach consumers in new and alterna­tive methods, specifically mobile SMS marketing, said Mike Romano, VP of SmartReply, a voice and mobile market­ing services provider.
 

Today's lists and databases

ASFS Self Reported Ailment RX Users

November 03, 2008

New List - ASFS Self Reported Ailment RX Users - Kroll Direct Marketing - Description: This file contains partici­pants in a voluntary telephone survey wherein they responded that they or a member of their household takes prescription medication for one or more reasons.
 

American Business Database

November 03, 2008

New List - American Business Database - Bamberg-Handley Inc. - Description: This file contains telephone and fax numbers for US businesses.
 

Bankruptcy Filers and Bankruptcy Homeowners

November 03, 2008

New List - Bankruptcy Filers and Bankruptcy Homeowners - Byrum & Fleming - Description: This file contains individu­als who have filed for Chapter 7 or Chap­ter 13 bankruptcy in the past year.
 

Accredited Investors

November 03, 2008

New Selects - Accredited Investors — High Portfolio Value - Infinite Media - Description: This file contains wealthy investors with an interest in various investment vehicles.
 

Classifieds




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



Deadline extended to Oct. 31!

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.

Bill Zujewski, VP of marketing for ATG, shares three tips on e-commerce tactics. Click here to read.

FREE WHITEPAPERS






DMNews Jobs Market




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For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

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use this domain name.

Haymarket Media Inc
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New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.

Thursday, October 30, 2008

DMNews Buyer's Guide - Time is running out



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DMNews' Database Weekly: Starbucks launches new loyalty program


October 30, 2008

News


Starbucks launches new loyalty program

Lauren Bell October 29, 2008

Starbucks has launched a new customer loyalty program, Starbucks Gold Rewards, on the heels of a rewards program that started in April. The new Gold program, which goes into wide release on November 4, offers a 10% discount on most in-store purchases.
 

InfoGroup reports Q3 loss

October 28, 2008

InfoGroup Inc., formerly known as InfoUSA Inc., reported an operating loss for the third quarter of $1.7 million, or 7 cents per share; compared to net income of $17 million, or 31 cents per share, for the same quarter last year. The company said the loss was partially due to litigation costs and severance payments made in connection with lawsuits against former CEO Vinod Gupta, who resigned in August.
 

Loyalty push precedes Red Hawk opening

Lauren Bell October 27, 2008

Red Hawk Casino has begun a push to sign members to its Red Hawk Rewards Club before the Casino's grand opening in December. The rewards club is being promoted by mail to a list of consumers who live within 50 miles of the Placerville, CA, casino that have been identified as potential gamers.
 

Building financial trust with one-to-one marketing

Mary Elizabeth Hurn October 27, 2008

In a volatile economy, one-to-one strategies can help financial services marketers build relationships with business decision makers.
 

Effective offers hit close to home

October 26, 2008

Recency and dwelling type are just a few of the home-based list selections that can help marketers from several industries target the right customers, say our four experts.
 

Column


How customer-centric retailers ask deeper questions — and get better answers

Brian Ross, general manager, Precima Inc. October 29, 2008

The ongoing revolution in customer-focused analytics has sparked a shift in the retail landscape. Faced with increasing competitive pressures, forward-looking organizations are moving from the days of traditional market-driven strategies to a new era of data-driven customer-centric retailing.
 

DMNews' Essential Guide to Lists, Database Marketing & Data Services

The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online

January 28, 2008

The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
 




Advertise
For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com

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use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.

DMNews: Google, WPP create research grant program

October 30, 2008

Today's News

Google, WPP create research grant program

Chantal Todé October 29, 2008

Online giant Google and media conglomerate WPP have created a grant program to support research into how online media influence consumer behavior, attitudes and decision making.
 

Wal-Mart brings value pricing to MP3 store

Chantal Todé October 29, 2008

Wal-Mart is bringing its value pricing strategy to the MP3 category, selling select tracks for 74 cents. Wal-Mart will also offer a free MP3 "track of the week" and offer a free MP3 download to consumers who purchase a CD in store or online.
 

Starbucks launches new loyalty program

Lauren Bell October 29, 2008

Starbucks has launched a new customer loyalty program, Starbucks Gold Rewards, on the heels of a rewards program that started in April. The new Gold program, which goes into wide release on November 4, offers a 10% discount on most in-store purchases.
 

Overstock reports Q3 loss, amends previous financials

Bryan Yurcan October 29, 2008

Overstock.com Inc. has reported a third quarter net loss of $1.6 million on revenue of $186.9 million, compared with a net loss of $5.6 million on revenue of $160 million in the same quarter the prior year. Total revenue grew by 16.8%.
 

TheFind.com partners with Glam Media Network

Mary Elizabeth Hurn October 29, 2008

Shopping search engine TheFind.com has partnered with vertical content network Glam Media. The venture will enable Glam.com and other sites within the network to have access to TheFind's shopping search when searching for boutiques, item type or a particular label.
 

Black Health goes international

Lauren Bell October 29, 2008

Black Health magazine will relaunch as an international publication on November 4. At its launch three years ago, the bimonthly was distributed to newsstands in the southeast and subscribers nationwide, at a rate base of 125,000.
 

Insomniac list available

October 29, 2008

Infinite Media has introduced the RGV Expo - Health Solutions - Insomnia list to the market. These are individuals who are interested in their health and suffer or have relatives that suffer from insomnia.
 

DMNews Weekly Online Poll

Click the image below to vote in DMNews' weekly online poll


Survey Image


In This Week's Print Edition

Blogging moms are a growing influence

Mary Elizabeth Hurn October 24, 2008

Earlier this month, Mom Central Consulting, an agency that targets moth­ers, released a 55-page trend report, Illu­minating the Power of Mom Bloggers.
 

Pepsi, Gatorade, Lays push NHL contest on Mobile

Mary Elizabeth Hurn October 27, 2008

Pepsi, Gatorade and Lays recently launched a mobile campaign to promote their NHL Big Experience contest, which gives hockey fans the chance to win four tickets to three major hockey events — the Stanley Cup finals, the All-Star game and the Winter Classic — as well as $500 in spending money.
 

Today's lists and databases

Peak Medical Benefit Policy Buyers

October 30, 2008

New Management - Peak Medical Benefit Policy Buyers - GT List Services - Description: This file contains medi­cal benefit buyers who were contacted through direct mail and telemarketing and made purchases from $300 to $500.
 

Online Privileged Unsecured Credit Card Applicants

October 30, 2008

New List - Online Privileged Unsecured Credit Card Applicants - Listdata Management Services - Description: This file contains individuals who have responded to an Internet ad­vertisement because they are interested in a card with a credit line of $4,000 to $7,500.
 

Business Opportunity Information Buyers

October 30, 2008

New List - Business Opportunity Information Buyers - Acton International Ltd. - Description: This file contains individuals who are constantly seeking businessopportunities.
 

Platinum Directory of Pension Executives

October 30, 2008

New List - Platinum Directory of Pension Executives - ALC - Description: This file contains executives in finance and HR, as well as business owners.
 

Classifieds




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



Deadline extended to Oct. 31!

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.

Bill Zujewski, VP of marketing for ATG, shares three tips on e-commerce tactics. Click here to read. 

FREE WHITEPAPERS






DMNews Jobs Market




Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

Classifieds
For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

Unsubscribe
To unsubscribe from DMNews iMarketing News Daily click here.

You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.

Wednesday, October 29, 2008

DMNews: Consumer confidence hits all-time low

October 29, 2008

Today's News

Consumer confidence hits all-time low

Chantal Todé October 28, 2008

Consumer confidence fell to all-time low in October, according to the Conference Board Consumer Confidence Index. The monthly survey of 5,000 US households reflects the impact of the financial crisis over the last several weeks. The index now stands at 38, down from 61.4 in September.
 

Google to pay $125 million in Book Search lawsuit

Mary Elizabeth Hurn October 28, 2008

Google will pay $125 million in a settlement agreement with the Authors Guild and the Association of American Publishers (AAP) on behalf of authors and publishers worldwide. The lawsuit challenged Google's plan to show clips of content from copyrighted books without explicit consent from copyright owners.
 

InfoGroup reports Q3 loss

October 28, 2008

InfoGroup Inc., formerly known as InfoUSA Inc., reported an operating loss for the third quarter of $1.7 million, or 7 cents per share; compared to net income of $17 million, or 31 cents per share, for the same quarter last year. The company said the loss was partially due to litigation costs and severance payments made in connection with lawsuits against former CEO Vinod Gupta, who resigned in August.
 

Singer Direct debuts online media network

Dianna Dilworth October 28, 2008

Singer Direct, a strategic business unit of the Omnicom Media Group, has formed an online ad network for transactional network called Online Media Network. The Online Media Network is powered by Singer Direct's Live Decisions marketing tool and lets marketers use transactional e-mails to target consumers by their demographic make-up and purchase behavior.
 

Nutritionally focused buyers list available

October 28, 2008

Macromark has introduced the Sun Valley Nutraceuticals list to the market. These are supplement buyers who have bought into direct mail offers from Sun Valley Nutraceuticals.
 

DMNews Weekly Online Poll

Click the image below to vote in DMNews' weekly online poll


Survey Image


In This Week's Print Edition

Building financial trust with one-to-one marketing

Mary Elizabeth Hurn October 27, 2008

In a volatile economy, one-to-one strategies can help financial services marketers build relationships with business decision makers.
 

What drives online video success?

October 28, 2008

As rich media becomes more and more prevalent, marketers are applying traditional tactics to convert viewers into sellers. Our experts debated which is more crucial: form or targeting.
 

Today's lists and databases

Apartment Therapy E-Mail List

October 29, 2008

New E-mail - Apartment Therapy E-Mail List - Apartment Therapy Media - Description: This file contains readers of Apartment Therapy, a Web site devoted to home décor.
 

Cruise Passengers and Prospects

October 29, 2008

New List - Cruise Passengers and Prospects - Dunhill International List Co. - Description: This file contains individuals with the interest, spare time, and means to take cruise vacations.
 

Bally Total Fitness

October 29, 2008

New List - Bally Total Fitness - Leon Henry Inc. - Description: This file contains members of Bally Total Fitness.
 

DRTV Credit Card Turn Downs

October 29, 2008

New List - DRTV Credit Card Turn Downs - CGC Consulting Services Inc. - Description: This file contains people who have tried to purchase a product after seeing it advertised on TV, only to have their credit cards fail.
 

Classifieds




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



Deadline extended to Oct. 31!

DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information.

Bill Zujewski, VP of marketing for ATG, shares three tips on e-commerce tactics. Click here to read. 

FREE WHITEPAPERS






DMNews Jobs Market




Advertise
For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com

Classifieds
For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com.

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here.

Unsubscribe
To unsubscribe from DMNews iMarketing News Daily click here.

You are subscribed as: fashionarchive@gmail.com

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.