DMNews: Chevy testing mobile, social at SXSW; changes coming to Infogroup post-sale

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March 15, 2010 Check out DMNews on your smartphone Today's News Chevy test drives social and mobile at SXSW Dianna Dilworth GM is testing mobile and social marketing tactics for its Chevrolet brand at South by Southwest (SXSW) this week. The goal is to reach new audiences at the interactive conference and music festival.   Infogroup sale ends public era Mary Elizabeth Hurn CCMP Capital Advisors, which bought Infogroup for $635 million on March 8, plans to continue Omaha, NE-based Infogroup's transition from database company to full-service direct marketing firm. The acquisition, expected to close this summer, will result in Infogroup becoming a private company.   Staples kicks off b-to-b site Frank Washkuch Staples launched a business-to-business e-commerce Web site, staplesadvantage.com, on March 11. The company's goal is to meet corporate demands for supplier consolidation and reduced procurement costs. Managed by the company's business-to-business division, Staples Advantage, the site also features the offerings of its five recently announced business-to-business segments.   Editorial: The DM landscape has changed permanently Carol Krol The worst of the recession is behind us, and marketers are seeing budgets stabilize. Amid the slow recovery, though, direct marketers may need to re-think everything they have ever done. The picture has changed permanently. They will need to operate in a new environment that has direct marketing at its core, but goes way beyond traditional direct.   Source Interlink releases two new lists through Specialists Source Interlink Media has released two new lists, Source Interlink Media Product Buyers Masterfile and Source Interlink Media Seniors Masterfile, through manager Specialists Marketing Services.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   From the print edition Brands tip off direct campaigns Dianna Dilworth Intel, CBS Sports and H&R Block are taking advantage of the NCAA tournament to interact with consumers through a mix of channels, including more mobile marketing than previous years.   Mail loses ground to digital post-recovery Mary Elizabeth Hurn Direct marketers are beginning to see green shoots of economic recovery, but the media mix continues to shift and experts predict direct mail will never regain its dominance.   Today's lists and databases Colossal Profits Postal Subscriber File New list — Colossal Profits Postal Subscriber File — MetaResponse Group — This file contains stock traders who are in control of their own self-directed funds. They use Colossal Profits' newsletter and video training courses to improve their day trading. They have spent $39 to $3,000 on the service.   Medical Device Manufacturers from Ziff Davis Enterprise New list — Medical Device Manufacturers from Ziff Davis Enterprise — Statlistics — This file contains manufacturers of laboratory analytical, surgical, orthopedic, prosthetic, x-ray, tubes, electromedical, electrotherapeutic and other finished medical instruments and apparatus.   Babcox Masterfile Mailing List New list — Babcox Masterfile Mailing List — Meritdirect — This file contains subscribers to all eight Babcox publications, which include BodyShop Business, Brake & Front End, Counterman, Engine Builder, Fleet Equipment, ImportCar, Tire Review and Underhood Service.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

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