DMNews: Sears acquires social search engine Delver.com

March 10, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Sears acquires social search engine Delver.com Chantal Todé March 09, 2009 Sears Holdings has acquired social search engine company Delver.com. The deal was completed through Sears' newly formed subsidiary SHC Israel Ltd., which has acquired the assets of Israel-based Delver.com and established a new technology development center in Herzliya, Israel. The terms of the deal were not released.   DMA Nonprofit Federation names new executive director Chantal Todé March 09, 2009 The Nonprofit Federation of the Direct Marketing Association has named Christopher M. Quinn as its executive director. Quinn replaces Senny Boone, who has led the DMANF since 2002, and was appointed SVP, corporate and social responsibility, in September. Boone continued to oversee the Nonprofit Federation's activities until a replacement was found. Quinn will report directly to Boone and will be based in DMA's Washington, DC, office.   AOL's Platform-A released in Canada Dianna Dilworth March 09, 2009 As a part of its global expansion effort, AOL has launched its online advertising network, Platform-A, in Canada. The new offering will align AOL's existing Canadian advertising operations including Advertising.com and the AOL Canada media network, which includes AOL-owned properties and a number of third-party sites such as Canadian Driver. The Canadian Platform-A comes after releasing Platform-A in Denmark, Finland, the Netherlands, Norway and Sweden, Germany, France and the UK.   Valassis to include insert program as select mailer Bryan Yurcan March 09, 2009 Media and marketing services company Valassis will expand its reach by delivering its RedPlum FSI package through the mail in select markets. The company said the insert program would see "a distribution shift in select markets via consumers' mailboxes for free in the RedPlum Shared Mail Package along with their grocery and retail circulars."   MRI looks to improve weekly readership surveys Lauren Bell March 09, 2009 Mediamark Research and Intelligence (MRI) has doubled the sample size for its weekly Issue Specific Readership Study and plans to integrate its Starch ad effectiveness tracking into the study in the first half of this year. The Issue Specific Readership Surveys, which launched in June 2007, offers specific, weekly-updated data on exactly who is reading individual issues of 195 consumer magazine titles.   Nurses at e-mail addresses list now available March 09, 2009 ListBargains has introduced the American Workforce Nurses at E-mail list to the market. This list is composed of nurses, RNs and LPNs at their e-mail addresses.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. A sick place to live March 09, 2009 Coverall Health-Based Cleaning System wanted to reach businesses that hire commerical cleaning services with a message beyond looking clean. So they launched an integrated campaign that brought germs to life through characters such as Missy Coli, Sal and Ann Monella and Mike Robe.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Strike up the brand with e-mail Dianna Dilworth March 06, 2009 Experts say it is e-mail's time to shine - not just as a lead generator, but as a way to help brands extend their message to a variety of audiences.   Wal-Mart sinks teeth into DVD March 09, 2009 Thanks to sales that are outpacing pretty much the rest of the retail segment, Wal-Mart is having its day.   Today's lists and databases Relocation Nation - Premovers March 10, 2009 New Selects - Relocation Nation - Premovers - Lighthouse List - Description: This file contains people who are about to move into a new home.   Newsmax Magazine Subscribers March 10, 2009 New List - Newsmax Magazine Subscribers - TMA List Brokerage and Management - Description: This file contains subscribers of Newsmax magazine, which provides news and information regarding politics, the economy and cultural trends.   National Catholic Educational Association March 10, 2009 New List - National Catholic Educational Association - Infocus - Description: This file contains Catholic educators in elementary schools, secondary schools, religious educations and boards of councils.   Bella Clear Product Buyers March 10, 2009 New List - Bella Clear Product Buyers - List Services Corporation - Description: This file contains people who buy skin products in the hopes of improving their appearance.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Problem Solver: How can I turn anonymous Web visitors into leads? SugarCRM's Martin Schneider explains how to turn analytics stats into quantifiable leads. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    TIME IS RUNNING OUT  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research
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