Friday, March 13, 2009

DMNews: Transcontinental reports Q1 loss

DMNews iMarketing News Daily - Friday, 3/13/09 - DMNews
March 13, 2009

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Today's News


Transcontinental reports Q1 loss

Chantal Todé March 12, 2009

Commercial printer Transcontinental reported consolidated totaled $604.1 million in the first quarter ended January 31, compared to $596 million in the same quarter of 2008. However, excluding acquisitions and the positive impact of paper prices and the exchange rate, the company said its consolidated revenues dropped 10%. Transcontinental said its business was particularly affected by the cancellation, decrease or postponement of promotional and advertising campaigns, mainly by financial institutions and car manufacturers, affecting its US direct mail activities, magazine publishing and commercial products printing.
 

Microsoft Dynamics CRM looks for growth

Lauren Bell March 12, 2009

Microsoft Dynamics CRM has partnered with ZoomInfo and Hoover's databases and offered up some client incentives this week in a major push for increased adoption in the business-to-business space. Users of Microsoft Dynamics CRM, which run a gamut of industries from education to health to manufacturing, will now be able to access Hoover's and ZoomInfo's databases directly through the CRM system — provided they pay for the added service.
 

Dockers shakes things up on the iPhone

Dianna Dilworth March 12, 2009

Dockers San Francisco is shaking things up with a new mobile ad on iPhones that is getting people dancing. The ad, deemed "Shakedown 2 Get Down," is available in a number of iPhone applications. It features a Dufon, a freestyle dancer from Seattle group Circle of Fire, dancing around the screen wearing Dockers Vintage Workwear Khakis.
 

SearchIgnite adds tracking feature for SEO, paid search

Mary Elizabeth Hurn March 11, 2009

Paid search marketing solution provider SearchIgnite has added a new feature to its 3.0 search management platform which will allow all companies using the software to incorporate natural search rankings and performance analytics with paid search.
 

Wealthy consumers list now available

March 12, 2009

CornerStone Business Services Inc. has introduced the Prime Choice list to the market. This list is composed of wealthy individuals who have extra money to spend.
 

You judge the caples

The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself.

A sick place to live

A sick place to live

March 09, 2009

Coverall Health-Based Cleaning System wanted to reach businesses that hire commerical cleaning services with a message beyond looking clean. So they launched an integrated campaign that brought germs to life through characters such as Missy Coli, Sal and Ann Monella and Mike Robe.
 

Online Poll

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In This Week's Print Edition

Skittles unveils retooled Web site linked to social media

Skittles unveils retooled Web site linked to social media

Bryan Yurcan March 09, 2009

As social media marketing remains in its nascent phase, many brands have been trying to figure out the best way to engage consumers in this ever-popular medium. Skittles, the fruity-flavored bite size candy produced by Mars Snackfood, last week decided to throw itself fully into, and at the mercy of, social media when it launched a revamped Web site.
 

Today's lists and databases

Baby Boomers

March 13, 2009

New Selects - Baby Boomers - ListAbility, Inc. - Description: This file contains Americans born between 1946 and 1964.
 

Defenders of Our Right-to-Life

March 13, 2009

New List - Defenders of Our Right-to-Life - Trinity Direct - Description: This file contains Catholic donors.
 

Licensed Business Professionals Masterfile

March 13, 2009

New List - Licensed Business Professionals Masterfile - Estee Marketing Group - Description: This file contains business professionals at their business addresses.
 

Serious Downloads

March 13, 2009

New List - Serious Downloads - Pioneer Pacific List Marketing, Inc - Description: This file contains buyers of online downloadable music.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




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Caples Invite

Vail

Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19.

Click here to watch.

Online Exclusive

Problem Solver: How can I turn anonymous Web visitors into leads?

XFiles

SugarCRM's Martin Schneider explains how to turn analytics stats into quantifiable leads. Click here to read.

Global Creative Jam

March 19, 2009 in New York, NY

Vail 

Featured speakers:
Barbara Goodstein, CIO & EVP for AXA Equitable
Kevin Joyce, VP, Eastman Kodak Company

 

 TIME IS RUNNING OUT

 Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing.

Click here to register today

 

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