DMNews: RR Donnelley in $500 million deal with Publishing Group of America

February 27, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News RR Donnelley in $500 million deal with Publishing Group of America Chantal Todé February 26, 2009 R.R. Donnelley & Sons Co. has been awarded a $500 million, multi-year agreement by Publishing Group of America. The deal renews and expands RR Donnelley's relationship with the publisher of titles such as American Profile, Relish and Spry. Publishing Group of America also provides custom publishing services. All future printing, logistics and premedia services are covered under the agreement.   Sears' Q4 same-store sales dropped 11% Chantal Todé February 26, 2009 Sears Holdings Corp. reported revenues for the fourth quarter ended January 31 decreased $1.8 billion, for a total of $13.3 billion. This compares to revenues in the previous Q4 period that totaled $15.1 billion.   IAB releases Audience Reach Measurement Guidelines Dianna Dilworth February 26, 2009 The Interactive Advertising Bureau has released the final version of its Audience Reach Measurement Guidelines in a move to establish an industry best practices for online audience measurement. "It gives advertisers who use the numbers more confidence," said Joe Laszlo, director of research of IAB.   Havas Digital partners with Media6¢ª Dianna Dilworth February 26, 2009 Havas Digital has entered into a multi-level strategic partnership with Media6degrees, a social media advertising firm. Under the agreement, Havas Digital agencies will have access to the Media6¢ª data, deemed its "social graph," a targeting and analytics technology.   Paymate added as eBay payment provider Bryan Yurcan February 26, 2009 Online auctioneer eBay today announced it was adding Paymate, a full-service provider of Internet payment solutions, as one of the site's approved integrated payment providers. Paymate will initially offer a credit card payment service that US sellers can use to accept US dollar payments via Visa, MasterCard and Discover on eBay Checkout, as well as other merchant Web sites.   Change of residence list now available February 26, 2009 Lighthouse List Company has introduced the Yes, I Have Moved - Bank Card Change of Residence Responders list to the market. This list is composed of credit card users who have recently moved.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 ¡¦ but what do you think of the year¡¯s greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Vodafone's Innovation Fold February 25, 2009 These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could "fold" into their Vodaphone device, including maps, music, television and the Web.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Creative campaigns from Axe, POM Wonderful and Wiley Publishing February 23, 2009   Credit card users list now available February 24, 2009 Media Source Solutions has introduced the Passport to Credit - Newly Issued Credit Cards list to the market. This list is composed of people who have recently received a new bank, retail or gas credit card.   Today's lists and databases V-Twin Motorcycles Magazine February 26, 2009 New Selects - V-Twin Motorcycles Magazine - Altman Data Marketing - Description: This file contains subscribers to V-Twin Motorcycle, a magazine that caters to motorcycle enthusiasts.   The Population Research Institute February 26, 2009 New List - The Population Research Institute - Mary Elizabeth Granger & Associates - Description: This file contains donors to the anti-abortion non-profit the Population Research Institute.   Buyers 360 Celebrity Juice February 26, 2009 New List - Buyers 360 Celebrity Juice - Focus USA - Description: This file contains people who are interested in celebrity news, photos and gossip.   Fix It! By Simoniz, USA February 26, 2009 New List - Fix It! By Simoniz, USA - List Services Corp. - Description: This file contains people who bought products to fix their cars after viewing a TV commercial.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. Global Creative Jam March 19, 2009 in New York, NY Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews' Database Weekly: Cataloger taps Alliance for credit, loyalty programs

February 26, 2009 News Cataloger taps Alliance for credit, loyalty programs Lauren Bell February 25, 2009 Haband, a multichannel clothing retailer owned by Orchard Brands, has signed a long-term contract with Alliance Data Systems Corp. Alliance will provide Haband with its first private-label credit card and first loyalty rewards program, slated to launch this summer.   Capcom seeks gamer loyalty, spending Lauren Bell February 24, 2009 Capcom, the company behind Street Fighter, Mega Man and other video games, has launched a new loyalty program based around a Visa pre-paid debit card.   DMNews talks with Barry Berhoff, President, Shurhold Industries February 23, 2009 Barry Berhoff, president of boat products manufacturer Shurhold Industries, discusses the company's adoption of online customer support.   Customer experience now more important for loyalty: Forrester Lauren Bell February 20, 2009 A new report from Forrester Research shows that customer experience is closely tied to customer loyalty, and that the correlation between the two has increased since last year.   Bank extends Acxiom database agreement Bryan Yurcan February 19, 2009 First National Bank of Omaha has extended its agreement with Acxiom for a prospect marketing database solution for the bank's credit card division, First National Credit Card Center Inc, the database services company said.   Column A New Year's resolution: Data that are smart and ready to employ Peg Kuman, CEO of Telematch Inc. February 25, 2009 There's nothing like a good "new-fashioned" recession to make us all hold our breath and ascertain how to make money in this uncertain environment.   DMNews' Essential Guide to Lists, Database Marketing & Data Services Ten tips for squeaky clean lists Bryan Yurcan February 25, 2009 More than ever, list hygiene is critically important to direct marketers' mailing success. Here are 10 ways to make sure your lists are as tidy as they can be - from using the US Postal Service's Address Change Service to always building in time to test your direct mail campaign.   The 2009 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Declining volumes take bite out of RR Donnelley's Q4 results

February 26, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Declining volumes take bite out of RR Donnelley's Q4 results Chantal Todé February 25, 2009 Commercial printer RR Donnelley reported net sales in the fourth quarter of 2008 totaled $2.8 billion, down 9.5% from the previous year.   Hallmark Magazine shutters Lauren Bell February 25, 2009 Hallmark Magazine, the bimonthly lifestyle title from Hallmark Cards Inc., is ending its three-year print run with the February/March issue.   Stock exchange may de-list Valassis Bryan Yurcan February 25, 2009 Media and marketing services company Valassis may become de-listed from the New York Stock Exchange, the company disclosed.   Brookstone president/CEO Mancini to depart Chantal Todé February 25, 2009 Louis Mancini, president and CEO of Brookstone Inc. for the past three years, as well as a member of the company's board of directors, will be stepping down from these positions effective March 4.   Hawaiian Airlines selects Sapient for e-mail and DM services Dianna Dilworth February 25, 2009 Hawaiian Airlines has selected interactive agency Sapient as its direct marketing partner following an agency review, after reaching out to about 30 agencies through an RFI and then an RFP process, which began last April.   Options Media/1Touch Marketing offers video SEO Mary Elizabeth Hurn February 25, 2009 Options Media/1Touch Marketing is now offering video search engine optimization to its clients to help optimize brands' videos and place them on numerous video search engines like YouTube, Google Video and others.   Movie renters list now available February 25, 2009 List Connection Inc. has introduced the HomeTime - Movie Renters list to the market. This list is composed of individuals or families who enjoy staying in and renting movies.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Vodafone's Innovation Fold February 25, 2009 These days, a mobile phone can do pretty much anything you wan it to. And that's the basis behind this innovative campaign AIM Proximity did for telecom company Vodaphone New Zealand. The multimedia campaign featured TV spots and print ads all designed to show consumers all of the things in their life they could "fold" into their Vodaphone device, including maps, music, television and the Web.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition What's next for online lead generation? February 23, 2009 As companies scramble for new online lead-generation options, word-of-mouth and referral incentive programs are among those emerging ideas. Our experts assess strategies   The picture of sales success Bryan Yurcan February 23, 2009 Tukaiz's Defino discusses how personalized images can help marketers   Today's lists and databases V-Twin Motorcycles Magazine February 26, 2009 New Selects - V-Twin Motorcycles Magazine - Altman Data Marketing - Description: This file contains subscribers to V-Twin Motorcycle, a magazine that caters to motorcycle enthusiasts.   The Population Research Institute February 26, 2009 New List - The Population Research Institute - Mary Elizabeth Granger & Associates - Description: This file contains donors to the anti-abortion non-profit the Population Research Institute.   Buyers 360 Celebrity Juice February 26, 2009 New List - Buyers 360 Celebrity Juice - Focus USA - Description: This file contains people who are interested in celebrity news, photos and gossip.   Fix It! By Simoniz, USA February 26, 2009 New List - Fix It! By Simoniz, USA - List Services Corp. - Description: This file contains people who bought products to fix their cars after viewing a TV commercial.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 2009 ESSENTIAL GUIDE The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. Global Creative Jam March 19, 2009 in New York, NY Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Enfatico to lay off 8% of employees

February 25, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Enfatico to lay off 8% of employees Dianna Dilworth February 24, 2009 Dell-focused agency Enfatico has announced that it will lay off 8% of its employees. Enfatico currently has about 1,000 employees.   Retailers report fourth-quarter losses Bryan Yurcan February 24, 2009 More bad news for the retail sector emerged today as Target Corp., Office Depot Inc. and Macy's all reported fourth-quarter losses.   Genius.com partners with Message Systems Dianna Dilworth February 24, 2009 Genius.com Inc., a business-to-business marketing and lead generation company, has teamed up with e-mail delivery services firm Message Systems.   Local papers deliver to "digital mailboxes" Lauren Bell February 24, 2009 Chicago-based publisher 22nd Century Media has partnered with a start-up called Zumbox to deliver digital editions of its local newspapers to every physical address it serves.   Capcom seeks gamer loyalty, spending Lauren Bell February 24, 2009 Capcom, the company behind Street Fighter, Mega Man and other video games, has launched a new loyalty program based around a Visa pre-paid debit card.   Credit card users list now available February 24, 2009 Media Source Solutions has introduced the Passport to Credit - Newly Issued Credit Cards list to the market. This list is composed of people who have recently received a new bank, retail or gas credit card.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Marketing to moms Lynn Miller February 23, 2009 Word-of-mouth marketing, both online and off, serves as a way to understand and reach mothers with tremendous spending power   Search and social media: A power pair February 23, 2009 Want to maximize return on your search and social media investment? Integrate the two channels, say our four experts, who share tips on how marketers can take advantage of this dynamic strategy   Today's lists and databases Nonprofit Professional Leaders E-mail February 25, 2009 New E-mail - Nonprofit Professional Leaders E-mail - Direct Media Inc. - Description: This file contains high-level executives at nonprofit comanpies.   Dental Professionals from Elsevier Healthcare February 25, 2009 New List - Dental Professionals from Elsevier Healthcare - MeritDirect - Description: This file contains dental professionals from across the US.   Several Sources Shelters February 25, 2009 New List - Several Sources Shelters - Donors - Trinity Direct - Description: This file contains people who have donated to Several Sources Shelter which provides help, shelter and education for young mothers.   Sports Memorabilia Enthusiasts February 25, 2009 New List - Sports Memorabilia Enthusiasts - Dunhill International List Co. - Description: This file contains people who collect and buy sports memorabilia.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Exclusive Invite from Kodak CMO Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Conference Call: Fox Home Entertainment and PointRoll How did an X-Files DVD campaign succeed with the latest rich media technology? Mary Hurn finds out in a "Conference Call" online exclusive. Click here to read. Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Click here to register today FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.