Haband, a multichannel clothing retailer owned by Orchard Brands, has signed a long-term contract with Alliance Data Systems Corp. Alliance will provide Haband with its first private-label credit card and first loyalty rewards program, slated to launch this summer.
A new report from Forrester Research shows that customer experience is closely tied to customer loyalty, and that the correlation between the two has increased since last year.
First National Bank of Omaha has extended its agreement with Acxiom for a prospect marketing database solution for the bank's credit card division, First National Credit Card Center Inc, the database services company said.
More than ever, list hygiene is critically important to direct marketers' mailing success. Here are 10 ways to make sure your lists are as tidy as they can be - from using the US Postal Service's Address Change Service to always building in time to test your direct mail campaign.
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