DMNews: Pepsi and MTV team for Rock Band competition

May 22, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement: Today's News Pepsi and MTV team for Rock Band competition Dianna Dilworth May 21, 2009 MTV and MTV Games, a part of Viacom's MTV Networks, have teamed up with Pepsi for a new multichannel campaign that ties music and soda. The new campaign, called "Drink Up, Rock Out," begins on June 2 and runs through the MTV Video Music Awards in September.   New York to up price, lower circ Lauren Bell May 21, 2009 New York magazine will raise its subscription prices and cut circulation in an effort to stanch falling revenues and target higher quality readers. With the July 13 issue, the weekly's rate base will drop from 425,000 to 400,000, with many of the cut copies coming from public place circulation.   Amazon upgrades Kindle iPhone App Dianna Dilworth May 21, 2009 Amazon.com has updated its digital book reader Kindle for the iPhone, with a new updated application of the App, which launched in March. The updated application features a new portrait/landscape mode, new pinch to zoom images in a book, as well as an option to select alternative background and text colors to improve reading in low light conditions.   HP to reposition MarketSplash, pilot DIY design service for printers Chantal Todé May 21, 2009 HP has eliminated all advertising for its online marketing design services Web site MarketSplash and will shut down the site in September in order to relaunch it as a platform exclusively for HP customers soon after. The company is also looking at testing a program that will enable print service providers to offer design services through MarketSplash.   Sandow Media upgrades Worth Lauren Bell May 21, 2009 Sandow Media is relaunching Worth magazine this month, aligning with an extensive redesign and a switch to a more exclusive distribution model. The lifestyle and personal finance magazine, which Sandow acquired last year, will be direct-mailed to 110,000 high net-worth readers in the top 11 designated market areas (DMAs) in the US.   East West magazine to relaunch in September Lauren Bell May 21, 2009 East West magazine, a lifestyle glossy devoted to the Asian American perspective, will relaunch in September, following a lengthy hiatus. The magazine shuttered in April 2008, after four years of publishing, and its Web site has not been updated since. However, according to editor and publisher, Anita Malik, site traffic has grown since the shuttering — which left the magazine's archives searchable — thus encouraging a relaunch.   New list of doctors available May 21, 2009 New Hampshire-based Complete Medical Lists introduces the Complete Medical's Doctors in Group Practices list to the market. The file compiles every known office-based physician in the US and then re-verifies the data up to six more times, according to the company.   In This Week's Print Edition NBC rolls out mobile video ads with help from Kiptronic Nathan Golia May 18, 2009 Noticing strong use of the mobile for content viewing, NBC sought a way to translate its partners' online ads to the mobile phone. Enter Kiptronic, a mobile services provider that worked with NBC to develop a software-as-a-service (SAAS) program through which NBC and its partners could use the same video ad creative both online and on the mobile phone.   DMNews talks to Seth Lieberman, CEO of Pangea Media May 18, 2009 Seth Lieberman, CEO of Pangea Media, talks about an online quiz-based campaign element created for Barack Obama during the last few weeks of his 2008 presidential campaign.   Web Weekly 6 Tips: Integrating social media with other marketing channels May 20, 2009 Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.   more » Today's lists and databases Merchant Autopay Direct Buying Clubs May 22, 2009 New list — Merchant Autopay Direct Buying Clubs — List Services Corp. — This file contains credit card buyers who actively use their memberships in Merchant Autopay Services direct buying clubs to purchase name brand goods, home improvement supplies, travel services and more   Democrats For America's Future May 22, 2009 New list — Democrats For America's Future — AB Data Ltd. — This file contains donors to the nonprofit organization Democrats For America's Future, which recruits grassroots Democrats across the country and provides them with up-to-date information on securely Democratic politicians' fundraising and volunteer needs.   Doba International May 22, 2009 New list — Doba International — American Name Services — This file contains entrepreneurs who use Doba for their companies' drop-ship needs. These manufacturers make money by selling products through online auctions and retail sites.   Extreme Secured Card .com Buyers May 22, 2009 New list — Extreme Secured Card .com Buyers — List Management Plus — This file contains people without the best credit history who have visited a Web site to apply for a secured line of credit. This file is 61% male. The average income of prospects is $34,000.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

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