DMNews: Postal Service emphasizes value of catalogs to Internet retailers

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July 21, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Postal Service emphasizes value of catalogs to Internet retailers Frank Washkuch The US Postal Service is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs. The effort includes direct mail, webinars, instructional DVDs and web banner ads. The USPS created the campaign internally.   IFC Center launches e-mail campaign for fifth anniversary Shahnaz Mahmud The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.   Asknet expands to Taiwan, BRIC region Ryan Chatelain Asknet, a service provider that helps US online retailers increase their sales in foreign markets, announced July 20 that it has expanded its reach into Taiwan and the BRIC countries — Brazil, Russia, India and China.   Direct Media Millard releases veterans masterfile to market Direct Media Millard released Disabled American Veterans Modeling Masterfile to the market.   Advertisement New white paper! Testing for higher conversions Increase conversions with online testing. This new white paper provides strategies, tactics & examples. Get the scoop on A/B versus multivariate, testing risk & reward. Test wave samples and much more. Download the online testing white paper now. From the print edition Navigating the online contest trend Frank Washkuch Marketers are increasingly using web-based sweepstakes and contests in their integrated marketing campaigns, bringing a classic direct marketing tactic to consumers via the Internet.   Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time in the company's history.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog E-books race ahead of print editions, but for good? Frank Washkuch Amazon.com sold more e-books than traditional books over the past three months. Sony, meanwhile, has also said that sales of e-books have grown steadily, according to a report in 'The Wall Street Journal.'   more » Today's lists and databases Stagnito Media picks Information Refinery to manage food lists Stagnito Media has hired The Information Refinery to manage the company's subscriber files for its gourmet food and convenience store publications, the list brokerage firm announced July 19. Stagnito's Food Group includes Progressive Grocer, Gourmet Retailer, Convenience Store News and Convenience Store News for the Single Store Owner.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Want to be 'down with the kids?' Don't pander

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July 21, 2010 Check out DMNews on your smartphone Advertisement Are You in the Market for a New ESP? Are your email marketing costs spiraling out of control? Are you having problems leveraging your customer data? Do you have access to the latest cutting-edge features? Before you switch ESPs, learn why StrongMail is the choice of the world's biggest brands. Read the Free Whitepaper. Inbox Insider Inbox Insider: Want to be 'down with the kids?' Don't pander Shahnaz Mahmud I had several interesting conversations about e-mail marketing to teens while working on an upcoming feature about college marketing for our August 9 issue.   News IFC Center launches e-mail campaign for fifth anniversary Shahnaz Mahmud The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.   Chevron, Texaco support credit card program with e-mail Shahnaz Mahmud Chevron and Texaco will begin a weekly e-mail blast on July 12 to support an online campaign created to bolster support for its credit card program. The e-mail campaign will focus on new offers made available throughout the entire program.   Banana Republic's 'Mad Men' Ryan Chatelain Clothing retail chain Banana Republic and cable network AMC have teamed up for the second year on an integrated marketing campaign promoting the fourth season of 'Mad Men.'   Opinion Do b-to-b marketers really know where their e-mails are going? Robert Consoli, director of deliverability at Silverpop   Lists and Databases Eco Friendly Consumers - Hybrid Intenders Eco Friendly Consumers - Hybrid Intenders - Infinite Media - This file contains consumers that are dedicated to spending their money on products that have a low impact on our earth.   I'll Buy That! Mail Order Buyers With Credit Cards I'll Buy That! Mail Order Buyers With Credit Cards - List Connection Inc - This file contains buyers here have a "Yes we can!" attitude when it comes to buying by mail. Plus they are all credit card holders who have made a purchase within the last 30 days.   Direct Media Millard, an Infogroup company, releases Disabled American Veterans Modeling Masterfile to market Direct Media Millard, an Infogroup company, releases Disabled American Veterans Modeling Masterfile to market   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Together, e-mail and social media lead to better communication Ivan Chalif E-mail has long been a mainstay of both consumer and enterprise marketing because it is cost-effective and because it has superior tracking capabilities compared to other marketing channels.   From DMNews' Direct Line Blog E-books race ahead of print editions, but for good? Frank Washkuch July 20, 2010 Amazon.com sold more e-books than traditional books over the past three months. Sony, meanwhile, has also said that sales of e-books have grown steadily, according to a report in 'The Wall Street Journal.'

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.