Wednesday, July 21, 2010

DMNews: Postal Service emphasizes value of catalogs to Internet retailers

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Today's News


Postal Service emphasizes value of catalogs to Internet retailers

Frank Washkuch

The US Postal Service is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs. The effort includes direct mail, webinars, instructional DVDs and web banner ads. The USPS created the campaign internally.
 

IFC Center launches e-mail campaign for fifth anniversary

Shahnaz Mahmud

The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.
 

Asknet expands to Taiwan, BRIC region

Ryan Chatelain

Asknet, a service provider that helps US online retailers increase their sales in foreign markets, announced July 20 that it has expanded its reach into Taiwan and the BRIC countries — Brazil, Russia, India and China.
 

Direct Media Millard releases veterans masterfile to market

Direct Media Millard released Disabled American Veterans Modeling Masterfile to the market.
 
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From the print edition

Navigating the online contest trend

Navigating the online contest trend

Frank Washkuch

Marketers are increasingly using web-based sweepstakes and contests in their integrated marketing campaigns, bringing a classic direct marketing tactic to consumers via the Internet.
 
Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance

Nailed It: DMNews talks with Mike Mulligan, GM, Safeway Direct Insurance

Mike Mulligan, general manager of Safeway Direct Insurance explains how his company used direct mail tactics to engage the Hispanic community for the first time in the company's history.
 

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From DMNews' Direct Line Blog

E-books race ahead of print editions, but for good?

Frank Washkuch

Amazon.com sold more e-books than traditional books over the past three months. Sony, meanwhile, has also said that sales of e-books have grown steadily, according to a report in 'The Wall Street Journal.'
 


Today's lists and databases

Stagnito Media picks Information Refinery to manage food lists

Stagnito Media has hired The Information Refinery to manage the company's subscriber files for its gourmet food and convenience store publications, the list brokerage firm announced July 19. Stagnito's Food Group includes Progressive Grocer, Gourmet Retailer, Convenience Store News and Convenience Store News for the Single Store Owner.
 



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