DMNews Email Marketing Weekly: Want to be 'down with the kids?' Don't pander

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July 21, 2010 Check out DMNews on your smartphone Advertisement Are You in the Market for a New ESP? Are your email marketing costs spiraling out of control? Are you having problems leveraging your customer data? Do you have access to the latest cutting-edge features? Before you switch ESPs, learn why StrongMail is the choice of the world's biggest brands. Read the Free Whitepaper. Inbox Insider Inbox Insider: Want to be 'down with the kids?' Don't pander Shahnaz Mahmud I had several interesting conversations about e-mail marketing to teens while working on an upcoming feature about college marketing for our August 9 issue.   News IFC Center launches e-mail campaign for fifth anniversary Shahnaz Mahmud The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.   Chevron, Texaco support credit card program with e-mail Shahnaz Mahmud Chevron and Texaco will begin a weekly e-mail blast on July 12 to support an online campaign created to bolster support for its credit card program. The e-mail campaign will focus on new offers made available throughout the entire program.   Banana Republic's 'Mad Men' Ryan Chatelain Clothing retail chain Banana Republic and cable network AMC have teamed up for the second year on an integrated marketing campaign promoting the fourth season of 'Mad Men.'   Opinion Do b-to-b marketers really know where their e-mails are going? Robert Consoli, director of deliverability at Silverpop   Lists and Databases Eco Friendly Consumers - Hybrid Intenders Eco Friendly Consumers - Hybrid Intenders - Infinite Media - This file contains consumers that are dedicated to spending their money on products that have a low impact on our earth.   I'll Buy That! Mail Order Buyers With Credit Cards I'll Buy That! Mail Order Buyers With Credit Cards - List Connection Inc - This file contains buyers here have a "Yes we can!" attitude when it comes to buying by mail. Plus they are all credit card holders who have made a purchase within the last 30 days.   Direct Media Millard, an Infogroup company, releases Disabled American Veterans Modeling Masterfile to market Direct Media Millard, an Infogroup company, releases Disabled American Veterans Modeling Masterfile to market   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Together, e-mail and social media lead to better communication Ivan Chalif E-mail has long been a mainstay of both consumer and enterprise marketing because it is cost-effective and because it has superior tracking capabilities compared to other marketing channels.   From DMNews' Direct Line Blog E-books race ahead of print editions, but for good? Frank Washkuch July 20, 2010 Amazon.com sold more e-books than traditional books over the past three months. Sony, meanwhile, has also said that sales of e-books have grown steadily, according to a report in 'The Wall Street Journal.'

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