Outrigger Enterprises Group, a leisure lodging and hospitality company based in Hawaii, has tapped ClickSquared to provide interactive relationship marketing services.
Ernan Roman, president, Ernan Roman Direct Marketing Services September 01, 2008
The customer service experience is getÂting worse. Results from our HuffingÂton Post study indicate serious problems. Only 32% report that their customer service call center experience was positive.
Walgreens is using behavioral tarÂgeting to engage customers in its stores. The nation's largest drugstore chain has partnered with Catalina Marketing to print targeted coupons in its 6,000 stores, which are given to customers based on their purchasing behaviors, as they receive their receipts.
Kansas City, MO-based Commerce Bank has tapped Epsilon marketing agency Purple@Epsilon for full direct marketing services. The bank, which has nearly 350 locations in Missouri, Illinois, Kansas, Oklahoma and Colorado, is working to ramp up customer acquisition for its retail business unit.
Chris Checco, division president, Customer Chemistry; Larry Mosiman, senior product marketing manager, SAS and Scott Radcliff, director, global communications practice, SAS September 03, 2008
In recent years, corporate marketing organizations have divided and subdivided into specialized units, such as acquisition, retention and revenue. These units all want to own the customer, and this fragmentation of the marketing function represents a serious threat to customer-focused excellence.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Estimated income and other measures of affluence are often a driving force behind effective direct marketing campaigns. So what happens when your measures of affluence, namely income and home value, are simply inaccurate?
Publicis Groupe has acquired Seattle-based digital marketing and events agency PBJS. PBJS was formed about two and a half years ago, following the merger of Insight Creative and Optimobius Inc., and currently employs 26 people. Its clients include Microsoft, AT&T, Intel, Sephora and the Boys & Girls Club of America.
AOL is hopping on the iPhone bandwagon with a new mobile platform gearing advertising to the popular smartphone's users. The new platform will be available through AOL's Platform-A unit, under its mobile marketing firm Third Screen Media.
Draftfcb and the Jamaica Tourist Board launched a redesigned Web site for Jamaican tourism on September 3. The new site, at www.VisitJamaica.com, features trip planning, booking capabilities from Travelocity, Google-enabled mapping, video, music and interactive features.
The US Postal Service will require all he US Postal Service will require all bound printed matter (BPM) mailings be paid by permit only as of September 11. Postage payment for all BPM mailings, which include "carrier route, presorted, and non-presorted (single-piece) flats and parcels, regardless of volume," will be limited to permit imprint, the USPS said.
A hedge fund managed by Larry Nusbaum, the CEO of Ronco, has acquired direct selling brand Popular Club at a foreclosure sale from Direct Marketing Services Inc. (DMSI).
In a bid to attract and retain a new generation of readers, Consumer Reports (CR) has undergone a redesign by Luke Hayman of Pentagram Design, the firm that also recently revamped the Atlantic Monthly.
Worldata is now managing the Investors Business Daily masterfile. This file contains subscribers to Investor's Business Daily, which reports news, updates and history on business, economic, technical and international investment ventures.
Marketing e-mail through mobile devices can be a challenge for marketers, who may not yet be comfortable developing messages for the third screen. Four experts offer their tips.
E-mail - HRTrainingTimes.com - Worldata - Description: This file contains human resource training professionals working in a variety of business markets and industries. These businessmen and women use this site for news that will enhance the effectiveness of their training and overall HR performance, and keep them up to date with HR-related issues.
E-mail - DollarDays E-mail List - Statlistics - Description: This file contains businesses that buy from DollarDays, an online wholesaler of products including apparel, health and beauty, home & garden, office supplies, outdoor and sporting goods, cleaning supplies and custom imprinting.
New List - Spanish-Speaking Beauty Industry Professionals At Home - Specialists Marketing Services - Description: This file contains home addresses of Spanish-speaking beauty professionals. Hispanic households are 3.5 times more likely to respond to direct mail offers.
New List - Self-Employed Responders - Prime Target Direct - Description: This file contains individuals who run a home-based business or plan to become self-employed in the next six months.
Classifieds
Modern State of the Art Fulfillment Center
Tilt tray conveyor & racking system 230,00 sf with 150-car parking Generous loading - discounted rental rate
Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred.
Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email.
Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.
What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.
Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070
CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!
In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.
We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.
Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.
THE Direct Marketing Recruiters
We specialize in Direct/Internet Marketing Recruitment-servicing all industries
The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry.
DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27th issue. Click here for more information.
Though direct mail has always been a reliable channel, personalized copy and unique offers can heighten response rates and improve ROI.Click here to read.
