Outrigger Enterprises Group, a leisure lodging and hospitality company based in Hawaii, has tapped ClickSquared to provide interactive relationship marketing services.
Ernan Roman, president, Ernan Roman Direct Marketing Services September 01, 2008
The customer service experience is getÂting worse. Results from our HuffingÂton Post study indicate serious problems. Only 32% report that their customer service call center experience was positive.
Walgreens is using behavioral tarÂgeting to engage customers in its stores. The nation's largest drugstore chain has partnered with Catalina Marketing to print targeted coupons in its 6,000 stores, which are given to customers based on their purchasing behaviors, as they receive their receipts.
Kansas City, MO-based Commerce Bank has tapped Epsilon marketing agency Purple@Epsilon for full direct marketing services. The bank, which has nearly 350 locations in Missouri, Illinois, Kansas, Oklahoma and Colorado, is working to ramp up customer acquisition for its retail business unit.
Chris Checco, division president, Customer Chemistry; Larry Mosiman, senior product marketing manager, SAS and Scott Radcliff, director, global communications practice, SAS September 03, 2008
In recent years, corporate marketing organizations have divided and subdivided into specialized units, such as acquisition, retention and revenue. These units all want to own the customer, and this fragmentation of the marketing function represents a serious threat to customer-focused excellence.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Estimated income and other measures of affluence are often a driving force behind effective direct marketing campaigns. So what happens when your measures of affluence, namely income and home value, are simply inaccurate?
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