DMNews: Direct media owners to see rise in ad revenue next year: Magna report

Please click here to view this message in your browser.

October 15, 2009 Check out DMNews on your smartphone  ADVERTISEMENT Today's News Direct media owners to see rise in ad revenue next year: Magna report Nathan Golia October 13, 2009 Magna, an agency in the Interpublic Group division Mediabrands, predicted this week that revenue for owners of direct media — a diverse group comprising search engines, the US Postal Service and phone directories, among others — will rise 3.3% next year. That rise occurs when national and local brand-based advertisers are included and revenue is evaluated as a whole.   Wal-Mart to use e-mail effort to promote expanded Web offerings Chantal Todé October 14, 2009 Wal-Mart will support its recent addition of thousands of personal care products to its online offerings via e-mail marketing and other direct initiatives. In its latest move to expand the selection of products at walmart.com, the company has added health and beauty items, diapers, vitamins and over-the-counter medicine.   Priscilla of Boston debuts social media campaign on Brickfish Dianna Dilworth October 14, 2009 Bridal retailer Priscilla of Boston is running a social media campaign with the Brickfish social networking Web site. The effort, which launched October 12, runs through November 16 and is called "How Does Priscilla of Boston Inspire You?"   Wendy's integrated campaign promotes product freshness, bacon sandwiches Mary Elizabeth Hurn October 14, 2009 Wendy's is conducting the "You know when it's real" campaign, an effort emphasizing the restaurant's commitment to freshness. It includes online advertising, numerous social media initiatives, a video contest and an interactive microsite. Kaplan Thaler Group developed the initiative, which soft-launched with TV and radio spots on October 9, and fully rolled out October 12.   CBS Interactive promotes industry position in business-to-business campaign Dianna Dilworth October 13, 2009 CBS Interactive launched a business-to-business campaign this week to promote its media portfolio to advertising agencies and marketers. The effort, called "Only CBS Interactive," promotes CBS as one of the top 10 online media properties to the advertising industry.   Diversified acquires Active Data Services Mary Elizabeth Hurn October 14, 2009 Diversified Information Technologies, a provider of document and information lifecycle solutions, has acquired Active Data Services (ADS), which outsources business processes. Financial terms of the deal were not disclosed.   From the Print Edition Creative solutions from Doritos, Club ABC Tours, Meg Whitman Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman   Database stays healthy in downturn Cara Wood InfoGroup's Fairfield talks about trends in the data, research and marketing services industry   Web Weekly Five questions for: Lisa Lynn, director of marketing and communications at UPS Chantal Todé UPS launched a new insert marketing service in early October in five US metropolitan areas with Bed Bath and Beyond, Men's Wearhouse and Zappos. DMNews chats with Lisa Lynn, director of marketing and communications at UPS, about ways the program differs from traditional insert media, the overall challenges marketers face and how to make a statement in white.   more » Today's lists and databases Business Network Executives At Home Address New list — Business Network Executives At Home Address — Eclipse Direct Marketing — This file contains business executives at their home addresses, as identified by business social networks.   Dynamic Targeting Solutions - Spanish Speaking Postal & Email New list — Dynamic Targeting Solutions - Spanish Speaking Postal & Email — LZL Inc. — This file contains Spanish-speaking members from Dynamic Targeting Solutions. These prospects have opted in for offers through e-mail. Dynamic Targeting Solutions surveys these members each month to identify other topics, subjects, and lifestyles that might be of interest to them and to see if they would like information regarding unique offers on these topics.   Apartment Rental Pre-Movers from First Movers Advantage, LLC New list — Apartment Rental Pre-Movers from First Movers Advantage, LLC — First Movers Advantage — This file contains people that are planning to move. Updated weekly, it is compiled from apartment rental inquiries.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Database Weekly: Diversified acquires Active Data Services

Please click here to view this message in your browser.

October 15, 2009 Check out DMNews on your smartphone News Diversified acquires Active Data Services Mary Elizabeth Hurn Diversified Information Technologies, a provider of document and information lifecycle solutions, has acquired Active Data Services (ADS), which outsources business processes. Financial terms of the deal were not disclosed.   Wendy's integrated campaign promotes product freshness, bacon sandwiches Mary Elizabeth Hurn Wendy's is conducting the "You know when it's real" campaign, an effort emphasizing the restaurant's commitment to freshness. It includes online advertising, numerous social media initiatives, a video contest and an interactive microsite. Kaplan Thaler Group developed the initiative, which soft-launched with TV and radio spots on October 9, and fully rolled out October 12.   Starwood launches Twitter, Facebook and iPhone apps for loyalty program Mary Elizabeth Hurn Starwood Hotels & Resorts is using a suite of Twitter, Facebook and iPhone applications to enhance its Starwood Preferred Guest (SPG) loyalty program. The social media tools, which can also be downloaded by non-members, include SPG TripShare, a Facebook photo application developed with Buddy Media.   Web-based retailer Joolwe.com launches online loyalty program Mary Elizabeth Hurn Year-old online jewelry retailer Joolwe.com launched its first loyalty reward program on October 9. The company launched the program to increase its customer base.   Cabela's hires Webtrends for analytics Chantal Todé Outdoor gear multichannel retailer Cabela's has selected Webtrends as its analytics vendor, replacing Coremetrics. A key factor in Cabela's decision to hire Webtrends was the firm's ability to give the retailer free access to its data through an open API framework.   Column The new wave in mining data Sam Koslowsky, vice president of modeling solutions for Harte-Hanks A recent "New York Times" article described an approach where words reveal one's thoughts. It is a process that marketers have been testing for years and it is referred to as text mining. The notion of making critical decisions based on words and phrases, and relationships between them, is rousing interest among marketers and analysts faced with more words and documents than they know what to do with.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Community Ogilvy creative director David Korchin explains the insight behind Vaseline's "Prescribe the Nation" viral campaign DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today DMNews Data Management Survey Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.