DMNews Database Weekly: Diversified acquires Active Data Services

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October 15, 2009 Check out DMNews on your smartphone News Diversified acquires Active Data Services Mary Elizabeth Hurn Diversified Information Technologies, a provider of document and information lifecycle solutions, has acquired Active Data Services (ADS), which outsources business processes. Financial terms of the deal were not disclosed.   Wendy's integrated campaign promotes product freshness, bacon sandwiches Mary Elizabeth Hurn Wendy's is conducting the "You know when it's real" campaign, an effort emphasizing the restaurant's commitment to freshness. It includes online advertising, numerous social media initiatives, a video contest and an interactive microsite. Kaplan Thaler Group developed the initiative, which soft-launched with TV and radio spots on October 9, and fully rolled out October 12.   Starwood launches Twitter, Facebook and iPhone apps for loyalty program Mary Elizabeth Hurn Starwood Hotels & Resorts is using a suite of Twitter, Facebook and iPhone applications to enhance its Starwood Preferred Guest (SPG) loyalty program. The social media tools, which can also be downloaded by non-members, include SPG TripShare, a Facebook photo application developed with Buddy Media.   Web-based retailer Joolwe.com launches online loyalty program Mary Elizabeth Hurn Year-old online jewelry retailer Joolwe.com launched its first loyalty reward program on October 9. The company launched the program to increase its customer base.   Cabela's hires Webtrends for analytics Chantal Todé Outdoor gear multichannel retailer Cabela's has selected Webtrends as its analytics vendor, replacing Coremetrics. A key factor in Cabela's decision to hire Webtrends was the firm's ability to give the retailer free access to its data through an open API framework.   Column The new wave in mining data Sam Koslowsky, vice president of modeling solutions for Harte-Hanks A recent "New York Times" article described an approach where words reveal one's thoughts. It is a process that marketers have been testing for years and it is referred to as text mining. The notion of making critical decisions based on words and phrases, and relationships between them, is rousing interest among marketers and analysts faced with more words and documents than they know what to do with.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Community Ogilvy creative director David Korchin explains the insight behind Vaseline's "Prescribe the Nation" viral campaign DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today DMNews Data Management Survey Agency Business Report Click below to view all agency profiles

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