DMNews: LL Bean debuts e-commerce site, catalog; NYT takes on WSJ in b-to-b campaign

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March 16, 2010 Check out DMNews on your smartphone Today's News LL Bean debuts e-commerce site, catalog for spring collection Dianna Dilworth LL Bean launched a campaign using direct mail and social media on March 15 to promote its spring 2010 "signature" line. The retailer also introduced an e-commerce portal and catalog for the collection on the same day.   New York Times takes on Journal in business-to-business campaign Nathan Golia 'The New York Times' launched a business-to-business campaign on March 15 to promote its reach among women, professionals and art enthusiasts in the New York market compared to the rival 'Wall Street Journal.'   Postal Service to experiment with PO box strategy Frank Washkuch The US Postal Service, which revealed its 10-year plan to return to financial stability this month, will seek permission to change the classification of some consumer post office boxes. The move, which requires approval from the Postal Regulatory Commission, would free the USPS from pricing the boxes based on the rate of inflation.   CytoSport video effort targets students during spring break Dianna Dilworth CytoSport is running a viral video campaign to promote its Muscle Milk brand to college students during spring break. San Francisco-based agency Pereira & O'Dell, which CytoSport chose as its agency of record last June, created the effort.   Phillips-Van Heusen to acquire Tommy Hilfiger brand Kevin McKeefery Phillips-Van Heusen Corporation has agreed to acquire the Tommy Hilfiger brand from private equity firm Apax Partners for $3 billion. Funds advised by Apax have controlled the brand since May 2006. PVH will pay $2.2 billion in cash and $800 million in stock for the fashion brand. The deal is expected to close during this year's second quarter.   From the print edition Infogroup sale ends public era Mary Elizabeth Hurn CCMP Capital Advisors, which bought Infogroup for $635 million on March 8, plans to continue Omaha, NE-based Infogroup's transition from database company to full-service direct marketing firm. The acquisition, expected to close this summer, will result in Infogroup becoming a private company.   Measurement options make Facebook a marketing win Ira Teinowitz As more companies use Facebook as a marketing platform, they are demanding measurement tools to gauge consumer interaction on the site.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Home and Auto Online Auction Members New list — Home and Auto Online Auction Members — Net60 — This file contains consumers online car auction and home foreclosure members who signed up on Bargain.com.   Netizen Life Canadian — Sweepstakes & Contest Responders New list — Netizen Life Canadian — Sweepstakes & Contest Responders — Lighthouse List — This file contains online sweepstakes entrants, game players and contest responders who have responded to multiple online and direct mail offers.   Equestrian Singles.com New list — Equestrian Singles.com — Midwest Direct Marketing — This file contains members of EquestrianSingles.com, an online community for horse lovers. They join this social network to learn about upcoming events, trail rides, horse talk, friendships or romance.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Measurement options make Facebook a marketing win

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March 16, 2010 Check out DMNews on your smartphone ADVERTISEMENT Live Webinar: 10 Trends That Will Make or Break Your Email ROI in 2010 Thursday, March 25 | 2:00 p.m. ET/11:00 a.m. PT Learn the latest trends in email marketing for the coming year and how to leverage those trends to drive revenue for 2010 – and pull ahead of the competition. Register today to attend this free, live Webinar! Inside Digital Measurement options make Facebook a marketing win Ira Teinowitz As more companies use Facebook as a marketing platform, they are demanding measurement tools to gauge consumer interaction on the site.   Latest News LL Bean debuts e-commerce site, catalog for spring collection Dianna Dilworth LL Bean launched a campaign using direct mail and social media on March 15 to promote its spring 2010 "signature" line. The retailer also introduced an e-commerce portal and catalog for the collection on the same day.   Staples kicks off b-to-b site Frank Washkuch Staples launched a business-to-business e-commerce Web site, staplesadvantage.com, on March 11. The company's goal is to meet corporate demands for supplier consolidation and reduced procurement costs. Managed by the company's business-to-business division, Staples Advantage, the site also features the offerings of its five recently announced business-to-business segments.   Direct mail loses ground to digital post-recovery Mary Elizabeth Hurn Direct marketers are beginning to see green shoots of economic recovery, but the media mix continues to shift and experts predict direct mail will never regain its dominance.   HP to launch 'Let's do amazing' campaign Kevin McKeefery HP will launch the "Let's do amazing" campaign later this week. This is the first effort created by 72andSunny, a recent addition to its agency roster.   Diesel taps Iced for social media marketing Dianna Dilworth Italian fashion brand Diesel has hired Iced Media, an integrated agency that specializes in online and social media, as its agency of record. Iced won the business after an RFP process that included more than five other agencies.   Opinion Measuring ROI for Web Experience Management Elaine Chen, director of marketing, FatWire The Web is a primary channel for driving sales, customer loyalty, and operational efficiencies. Building an effective Web presence is therefore business-critical. Web Experience Management (WEM) enables a business to manage its Web sites and online promotions to deliver a relevant, engaging Web experience that encourages browsers to become buyers. To ensure your company achieves its business goals online, however, it's important to determine the potential Return on Investment (ROI) when planning WEM projects.   The DMNews Essential Guide to Search Engine Marketing Use new ideas in link-building strategy for your SEO effort Jodie Barr, president, OrderStorm.com The natural search rank of your Web site is determined largely by link popularity — defined as how many well-ranked Web sites link to yours. Link analysis has been gaining more importance to the search engines, not less. Search engines look at the quality and relevance of links that point to your Web site rather than the number of inbound links. A high-quality link comes from a page that already has a high rank.   DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.